Superist

Tired of all the AI chatbots? Manus, the new AI model from Butterfly Effect in China, is here to break new ground. 🚀 More than just a conversational tool, Manus is a proactive agent, autonomously tackling complex tasks and redefining what AI can do for businesses. Unlike DeepSeek or OpenAI models, this AI model executes, not just responds. It can do various things - automated stock market analysis, seamless travel planning, even custom website creation – all without human intervention! Its unique three-agent architecture (planning, execution, verification) ensures accuracy and efficiency you won't find elsewhere. Why is Manus different? 🤖 Task-Oriented, Not Chat-Oriented: Manus gets things done. It's a digital worker, not a digital companion. 🤖 Exclusive Enterprise Focus: An invite-only beta means tailored support and optimisation to meet your specific needs. Forget generic solutions – Manus adapts to you! 🤖 Objective & Uncensored Information: Manus delivers factual accuracy, unburdened by content restrictions. Get the objective data you need, when you need it. With a sea of AI tools these days, Manus may be poised to become your latest favourite by revolutionising your workflows. It can: ⚙️ Increase Productivity: Automate complex tasks, freeing up your team for strategic initiatives. ⚙️ Make Data-Driven Decisions: Access precise, unbiased insights for informed, profitable choices. ⚙️ Streamline Operations: Simplify processes and boost efficiency across departments. Want to change the GAME for your business? Learn more about how to leverage AI tools like Manus with Superist today. #Superist #ManusAI #ChinaTech #AIRevolution #DigitalTransformation

Ladies! Assemble! 💪 Don't need capes and masks; we already have our superwomen right here! 🦸♀️ The celebration for all women and girls: Rights. Equality. Empowerment. In honour of the month of International Women's Day, we gathered our amazing team of incredible heroines. 💐Each of them was presented with a beautiful bouquet, a small token of our appreciation for their outstanding contributions. We are devoted to celebrating the achievements of women, seeking gender equality and the importance of supporting one another in this endeavour. Thank you for everything! #Superist #FirstPageHK #IWD2025 #InternationalWomensDay #HongKong #WomenInMarketing #CelebratingWomen

China's embracing a profound shift, a "Zen Boom" if you will, and it's reshaping the consumer landscape. 🌱 The numbers don't lie: the China Mental Health Apps Market, valued at US$498.4 million in 2023, is projected to skyrocket, potentially reaching US$1.868.5 million by 2030, boasting a CAGR of up to 16.7%. Similarly, the meditation apps market is generating serious revenue, with US$750 million expected this year alone and a steady 10.10% CAGR. Many brands have been following suit and taking the mindful leap:   🌍 E-Commerce Giants Go Zen: JD.com and Alibaba? They're investing in sustainability and mindfulness, proving conscious consumerism is here to stay. 🧘♀️ Corporate Calm: Didi Chuxing and Huawei organise mindfulness workshops for employees! Even big tech needs its zen, and they are implementing it. 🌸 Luxury Gets Holistic: High-end brands are blending meditation into luxury experiences, such as exclusive retreats and wellness products. 📲 App Stars Rising: NOW Meditation and Tide are crushing it in the market! Double downloads with 100% paid user growth. The Takeaway? Integrate mindfulness into your offerings, embrace conscious consumerism, and ride the zen wave to success. The future is mindful, and it’s happening now! #Superist #ChinaMarketing #ChinaTrends #WellnessMarket #MentalHealthApps

Curious? Excited? We'll be at the upcoming Marketing Pulse event, and are preparing something BIG! Find First Page and Superist at Booth 3D-B03 in Halls 3DE of the Hong Kong Convention and Exhibition Centre on March 19th, 2025! Don't miss this opportunity to connect with us and explore innovative solutions to elevate your brand. See you there! #Superist #FirstPageHK #MarketingPulse #MarketingInnovation #MustAttend

👑 Tomorrow is Queen's Day, and Chinese women are THRIVING in self-empowerment, and their spending trends prove it! Here's the snapshot of Chinese women's consumer power in 2025: 💖 Self-Empowerment Buys: Chinese brands targeting women now emphasise high-quality goods that can reflect personal success and achievement. A campaign by the mother and baby brand, Babycare, in 2024 "Today don’t call me mum," highlighted this particular shift. 💄 Premium Preference: As the Chinese beauty market is projected to reach $78 billion by the end of 2025 (Statista), women seek high-end, wellness-aligned beauty solutions that offer advanced anti-ageing, effective sun protection, and skin rejuvenation, with a focus on quality and efficacy. 🧘♀️ Mindful & Meaningful Spending: Consumers are going for deeper meaning and joy instead of just premium purchases. Minimalist brands like MALIN+GOETZ and sustainability-focused campaigns like Patagonia's "Unfashionable" resonate with this desire for enduring value over fleeting trends. 🎮 Tech & Gaming Engagement: Women now represent nearly half of the players in China's mobile gaming industry last year (TalkingData). This highlights women's growing influence and participation in technology and gaming consumption. Chinese women are redefining consumerism with self-empowerment and mindful spending! The future is female and financially fierce, and Queen's Day is the perfect time to celebrate it. #Superist #ChinaMarketing #QueenDay #WomensDay #WomenEmpowerment

Having started as a toy company, how did Pop Mart become a retail revolution in China? 🎁 What does its story reveal to us? Born in a small Beijing store in 2010, Pop Mart is now a global giant, raking in RMB 3.2 BILLION in Mainland China alone in the first half of 2024! Want to conquer the Chinese market? Pay attention. Pop Mart's meteoric rise is fuelled by innovative marketing strategies that every business needs to know: ⭐ Blind Box Mania: This isn't just selling toys; it's selling *excitement*. The surprise element has ignited a nationwide craze, boosting China's collectible toy market to a staggering 47.8 billion RMB in 2022! ⭐ IP Powerhouses: Pop Mart masterfully collaborates with top artists (like Kenny Wong and his iconic Molly) and licences hot IPs, creating must-have collectibles. ⭐ Omnichannel Domination: With over 300 physical stores AND a strong online presence on Tmall and Taobao,More than just a trendsetter, Pop Mart has complemented its products with a seamless shopping experience that caters to every consumer. ✨ Social Media Savvy: Pop Mart doesn't just post; it engages. Its strong social media presence and influencer collaborations build a loyal community, driving brand visibility. ✨ Experiential Magic: Forget boring displays. Pop Mart creates immersive events and exhibitions that turn shopping into an experience, attracting massive crowds. ✨ Hunger Marketing Mastery: Limited-edition releases and scarcity tactics keep customers hooked, creating a constant buzz and insatiable demand. Pop Mart crushed it, boosting year-on-year in the third quarter of 2024 by over 150%! With plans for a massive US expansion, this is a success story you cannot ignore. #Superist #PopMart #ChinaMarketing #RetailStrategy #GlobalExpansion

✨ My pleasure to be invited as a "Professor For A Day" at The Hong Kong Polytechnic University in the MSc in Global Hospitality Business Program’s Marketing Management in Hospitality and Tourism Industry class, where I shared an integrated digital strategy to target the Chinese audience across various media and social platforms. One of the key topics we discussed was the recent phenomenon of "TikTok Refugees." This trend has been truly eye-opening for both #TikTokRefugees 🇺🇲 and Xiaohongshu 🇨🇳 local audiences, highlighting the dynamic shifts in social media usage and cultural exchange. During the discussion, the MBA students from 12 different countries 🌐 —our future leaders—were surprised of how the positive feedback from netizens of two countries exchanging cultural interests. They demonstrated curiosity and engagement, navigating cross-cultural interactions. I like to call this "The Great Social Media Migration," as it underscores the historical moment we are witnessing in the realm of social media. ✨ 🔥 We also explored how the latest technologies, such as #AI, #AR, and #VR, are revolutionizing #digitalmarketing. These advancements are providing significant benefits to the #hospitality industry by enhancing in-room experiences, offering destination previews, facilitating cultural immersion, and promoting wellness and relaxation. The potential for these technologies to transform the way brands engage with their audiences is immense. Key takeaways from the session: 1️⃣ Strategic Audience Targeting: The critical importance of crafting tailored digital strategies to effectively connect with specific audiences, particularly in culturally diverse markets. 2️⃣ The Rise of TikTok Refugees: The untapped potential for international brands to engage with this emerging audience, leveraging cultural exchange as a driver of innovation and growth. 3️⃣ The Role of Emerging Technologies: How AI, AR, and VR are transforming digital marketing, offering immersive and personalized experiences that elevate customer engagement and redefine industry standards. I left the session feeling so inspired and confident that these future leaders will not only navigate but also shape the future of global business and digital transformation. 🥇 Thank you so much Ada Lo for your invitation and warm hospitality. First Page Superist #GlobalHospitalityBusiness #HospitalityMarketing

From campus to career, First Page and Superist have wrapped up a series of engaging career fairs at The Hong Kong University of Science and Technology, PolyU, Hong Kong Baptist University, and City University of Hong Kong! 🎓 Our Managing Director for Greater China, Yoyo Ng, has shed light on the recent "TikTok Refugees" trend and discussed the transformative role of AI, AR, and VR in hospitality marketing as the "Professor For A Day" at The Hong Kong Polytechnic University, during the Marketing Management in Hospitality and Tourism Industry class of the MSc in Global Hospitality Business Program. It was a fruitful sharing for all the aspiring and future marketers. ✨ Students got these key takeaways from the session: Precise Targeting: Tailored digital strategies are crucial for reaching diverse audiences. Emerging Opportunities: "TikTok Refugees" represents a new audience with potential for innovative engagement. Technological Advancement: AI, AR, and VR are transforming marketing with immersive experiences. Stay tuned for insights and follow-ups stemming from our university engagements. #Superist #FirstPageHK #DigitalMarketing #UniversityCareerFair #CareerFairRecap

Is AI in E-commerce a game changer for merchants wanting a breakthrough in China's market? 🤔 The buzz around AI is everywhere, and now it's hitting Chinese e-commerce in a BIG way. Alimama just announced a major AI integration across its platform, and this is HUGE news for overseas businesses like yours looking to crack the China market. Why should you care? Here's the lowdown: ✨ AI-Powered Insights & Ads: Imagine having a crystal ball for your marketing strategy. Alimama's new AI tools can analyzs trends, pinpoint your ideal customers, and even optimise your ad campaigns for you. Simply smarter targeting, better keywords and automated bidding – all designed to boost your ROI. ✨ Content Creation & Support: Creating compelling content can be a headache, especially in a new market. Alimama's AI is even generating creative assets (over 100 million already!) and offering AI-powered assistance for campaign diagnostics. Less time will be spent on tedious tasks for better focus.   ✨ "WIN IN NEW" Model: Alimama is rolling out a new model to help brands like yours expand your reach across different platforms, including Xiaohongshu and within the Alibaba ecosystem. This means more exposure, new customers and better visibility in search results. #Superist #Alimama #AIEcommerce #ChinaMarketing #CrossBorderEcommerce

🤯 Forget fast fashion, it's Guzi time! The Guzi Economy is booming in China. It hit roughly $23 BILLION USD in 2024 and is projected to skyrocket past $42 BILLION by 2029. Overseas businesses need to pay attention. The term itself represents the market for all things ACGN – anime, comics, games, and novels – merchandise and collectibles. Its rise means that young Chinese consumers aren't just buying stuff; they're investing in emotional connections and community, as the culture brings about the opportunities for community building, and even a surprising resurgence in offline shopping. Malls are becoming Guzi hubs. For example, Shanghai's Bailian ZX, dubbed "China's Akihabara, is the go-to place for Guzi fans. The Chinese toy company, Pop Mart, has launched numerous stores across the country and popularised the blind box concept, selling anime and cartoon figurines with a surprise element. Their profit jumped 90% in the first half of 2024. Ne Zha, Suzume, Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero are just a few other hot IPs that are also driving this Guzi market. Ride the wave now to get on the Guzi economy trend on time. #Superist #GuziEconomy #ACGN #Collectibles #PopMart