Superist

✨ We had a fantastic time at the grand opening of the Airwallex Borderless Cafe! ✨ This isn't just any cafe; it embodies Airwallex’s dedication to fostering connections and breaking down barriers in the digital finance landscape. We were honoured to be part of this milestone event, engaging with innovators and thought leaders who share our vision for a borderless future. Excited to explore new opportunities together and see how this space will inspire collaboration! #Airwallex #BorderlessCafe #Partnership #Superist

2,000 years of tradition, the Chung Yeung Festival can be more than a simple tradition. As we reflect on the recent Chung Yeung Festival, also known as Double Ninth Festival, we recognise the unique opportunity it presents for brands to connect with consumers in meaningful ways. This traditional holiday, celebrated for honouring ancestors and enjoying outdoor activities such as hiking, can be a powerful backdrop for digital marketing strategies. How can brands leverage this festive holiday? Engagement through social media channels: Utilise platforms like WeChat and Douyin to run interactive campaigns. Consider contests or user-generated content that encourages families to share their Chung Yeung experiences, enhancing community engagement. Promotion of traditional products: Highlight traditional foods and drinks associated with the festival, such as chrysanthemum tea and Chung Yeung Cakes. By integrating these elements into your marketing efforts, you not only celebrate the culture but also drive sales. Reputation management: Partner with local charities to organise fundraising activities during the festival. This not only supports community causes but also enhances your brand's reputation as a socially responsible entity. Have a wonderful Double Ninth! #ChungYeungFestival #DoubleNinth #Tradition #CulturalMarketing

Marketing to Gen Alpha in China Through Co-creation and Personalisation China's Gen Alpha is rewriting the rules of engagement. Born after 2010, this digitally native generation thrives on co-creation and personalised experiences. Forget one-size-fits-all marketing; Gen Alpha demands interactive, tailored content that resonates with their individual preferences. Things that brands must remember! - Embrace Co-creation: Traditional advertising methods are no longer sufficient. Growing up with interactive platforms like Roblox and Minecraft, Gen Alpha creates and shapes their own digital experiences. Brands should incorporate gamified content, user-generated campaigns and interactive platforms for Gen Alpha to contribute meaningfully to the brand narrative. - Personalise the Experience: Brands should look beyond basic demographics to explore individual interests and preferences in this generation. Utilising data and AI can help create personalised product recommendations, targeted messaging, and customised user journeys. - Prioritise Video Content: With a significant appetite for short-form video content, brands must capture Gen Alpha's attention through engaging, interactive videos that incorporate personalised elements, gamification, and opportunities for feedback. Think Mobile-First: As a mobile-centric generation, marketing efforts must be optimsed for mobile platforms, ensuring seamless and engaging experiences on-the-go. 👉 Follow Superist for the latest updates on China marketing. #Superist #GenAlpha #ChinaMarketing #Personalisation #CoCreation

It's a new day and a NEW OFFICE! ☀️ We're kicking off our adventure with a delicious team breakfast! 🍳 It's a fresh start in a vibrant space filled with natural light and buzzing with creative energy to energise our work. Beyond excited to embark on a new chapter for Superist and First Page, we'll definitely thrive as a team in this welcoming new environment. #Superist #SunHouse #NewOfficeVibes

Move over, KOLs; KOCs are the new influencers in China! 🇨🇳 Reaching Gen Z in China is getting harder with traditional influencer marketing. The landscape is shifting, and Key Opinion Consumers (KOCs) are emerging as the new driving force. 🤳 Unlike Key Opinion Leaders (KOLs) who often have massive followings and a more polished, celebrity-like presence, KOCs are micro-influencers with smaller, highly engaged communities. Why the shift?KOCs resonate with Gen Z because of their authenticity and relatability. They're everyday consumers who create content about products and services they genuinely use and love. This organic approach builds trust and credibility, making their recommendations more impactful than a traditional advertisement. Think of it this way: a friend's recommendation carries more weight than a celebrity endorsement, right? That's the power of KOC marketing. They're not just selling; they're sharing their experiences, which resonates deeply with a generation that values genuine connection and real-life experiences. According to the article "The Drum", 69% of China's Gen Z discover products through friends and online, highlighting the importance of peer recommendations. KOCs tap into this precisely, offering a more personal and relatable form of influencer marketing. Want to learn more about how KOCs are changing the game and how you can leverage them for your brand's success in China? 👉 Follow Superist for the latest updates on China marketing. #KOC #KOL #ChinaMarketing #GenZ #SocialMediaMarketing

China's Golden Week is here: Expect a strong consumption boost 🛍️ As China's National Day kickstarted October's Golden Week, the country's consumption market is about to get a major boost. Industry insiders are predicting a spending spree across the board, with hotel and tourist site reservations flying off the shelves. ✈️ According to Travel platform Fliggy, outbound tourism is making a comeback with flight booking increased for destinations like Egypt, Turkey, and Hungary. However, many Chinese consumers are also taking longer and less expensive domestic trips for the holiday to stay within budget. Cities like Beijing, Shanghai, and Guangzhou are expecting a surge in international visitors. Transportation networks are gearing up for the rush, with railways, expressways, and airlines preparing for a record number of passengers. This consumption surge is a good indicator of China's economic momentum, and we're excited to see how it all plays out! Follow Superist for the latest updates on China marketing. #Superist #ChinaNationalDay #GoldenWeek #Consumption #Economy

🌟 Exciting News from Superist! 🌟 We are thrilled to announce the launch of our official WeChat account!🎉 This new channel will allow us to connect with a wider audience and enhance our engagement with clients and partners in China. Why WeChat? With over 1.2 billion monthly active users, WeChat is not just a messaging app; it's a powerful platform for businesses to reach their target audience directly. By opening our WeChat account, we aim to: Expand Our Reach: Engage with a broader audience in the Chinese market. Enhance Communication: Share updates, insights, and valuable content directly with our followers. Foster Community: Build a vibrant community around our brand where ideas and feedback can flow freely. We look forward to connecting with you on WeChat! 👉Don’t miss out—search for Superist Asia on WeChat and join the conversation! #Superist #WeChat #DigitalMarketing #ChinaMarket #BusinessGrowth

🇨🇳 Golden Week Travel Boom: Chinese Tourists Fueling Surge in International Travel Demand 🛫 The upcoming China National Day Golden Week (October 1st-7th) is witnessing a remarkable surge in international travel interest from Chinese tourists. Agoda, a leading digital travel platform, has reported a staggering 137% year-over-year increase in international accommodation searches originating from China. This significant jump signals a strong resurgence in travel confidence and a growing desire to explore outside China's borders. Golden Week, celebrated twice a year, is a prime travel period for Chinese families, and this year's autumn holiday is shaping up to be a major boom for the global tourism industry. This increased demand not only reflects the pent-up travel demand following the pandemic but also points to a broader trend of Chinese travellers embracing international experiences. The shift in destination preferences is also noteworthy, with Seoul overtaking Tokyo as the most searched destination, indicating the dynamic nature of travel trends. This surge in international travel bookings promises a vibrant and busy Golden Week for destinations around the globe. Follow Superist for China-focused updates! #Superist #tourism #GoldenWeek #China

🇨🇳 When China takes a break during the Golden Week, supply chains hold their breath. Knowing the significance of Golden Week in China, a time of national celebration, it's not hard to know that it causes many global companies a supply chain headache. 🚚 From October 1st to 7th, when millions of Chinese go on vacation, factories will likely shut down and logistics may grind to a halt. This creates a domino effect - a surge in demand before pre-holiday deadlines with higher shipping costs and longer delivery times post-holiday. Are you getting caught off guard, and worried about how it may affect your business? Here's how you can navigate the Golden Week crunch with ease: - Start Planning Now: Production and transport should be planned well in advance of Golden Week and coordinated with partners to avoid the last-minute rush. - Embrace the Power of AI: Utilise AI to analyse real-time data and predict potential disruptions, allowing for early intervention and a more stable supply chain. - Thank Outside the Box: For urgent deliveries, choose air freight as a shipping method to avoid port congestion. - Book Early, Book Often: Book freight forwarders and shipping containers early to avoid price hikes and delays. Plan weeks in advance for both sea and air freight. Want to learn more about strategies to succeed for your business in the Golden Week? Follow us for more timely insights to traverse China's marketing landscape now. #Superist #GoldenWeek #China #SupplyChain #Logistics

🚀 First Page Academy Education Videos LIVE NOW! 🌟 At Superist, we recognize that in today’s digital landscape, understanding the strategic value of each digital marketing strategy is essential for driving business success. Our new academy is here to equip you with the knowledge and insights needed to leverage these crucial elements effectively. Join us in transforming your approach to digital marketing! Whether you're a CEO, CMO, or marketing professional, our academy is designed for you. 👉 Sign up to https://lnkd.in/gs4cSHPJ NOW! (Receive email access to education videos) #FirstPageAcademy #DigitalMarketing #BusinessSuccess #MarketingTraining