Superist

Superist

Advertising Services

Your Global Ambitions, Our China Expertise

About us

We are a world-class agency group that offers end to end, powerful digital solutions for companies all around the world. Our goal is to accelerate the growth of our clients.

Industry
Advertising Services
Company size
1,001-5,000 employees
Headquarters
Wan Chai
Type
Privately Held
Founded
2021

Locations

Employees at Superist

Updates

  • KOL or KOC? That's the million-dollar question for overseas businesses entering the Chinese market. ✨ As online influence grew to be an almost integral part of every digital marketing strategy, particularly in China, learning how to differentiate KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) has become a 101 concept for all China marketers. When you are trying to promote your business, services, or products in the country with an influencer strategy in mind, who should you go for - KOL or KOC? Here's a breakdown: 🌟 KOLs: This is basically you leaning on the celebrity factor. Big names, massive followings, and instant impact. These are your A-listers, driving major sales and boosting brand awareness at lightning speed. Perfect for launching a new product with a bang! A notable example is a top livestreamer like Austin Li, nicknamed Lipstick King for a beauty product launch. Instant sales explosion!However, since these online celebrities likely already garnered over million followers, a partnership with them may go over your budget. 🌟 KOCs: These influencers have gained the authenticity advantage. They are your everyday consumers with a dedicated following, sharing genuine product experiences, thus building trust within their niche. Ideal for long-term engagement and fostering brand loyalty. They can be a beauty enthusiast on Xiaohongshu (Little Red Book) with a small following of equal passion for skincare. The downside is that they may not have a strong fanbase that can drive massive sales. Want to conquer the Chinese market? Follow Superist for more insights on navigating the exciting world of Chinese digital marketing. #Superist #KOL #KOC #ChinaMarketing #InfluencerMarketing #OverseasBusiness

  • Curious about how to decode Gen Z's unique digital DNA? 🧬 First Page and Superist are excited to announce the release of our collaborative white paper, "Gen Z's Digital Footprint: Mapping Their Social Media Journey." Dive deep into learning the platforms shaping this generation's online presence, from Meta to Xiaohongshu, across regions including the US, UK, APAC, and China. Download today to start navigating Gen Z's social media landscape 👉 https://lnkd.in/gG4_c9fC #Superist #LabSeries #WhitePaper #ResearchPaper #DigitalMarketing

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  • As love fills the air, the romance economy is at its peak in China. In an age where emotional value reigns supreme, consumers are seizing every opportunity to celebrate love in unique ways. Brands are taking advantage of this golden moment. This is how flower consumption is skyrocketing and gold and silver bangles are becoming top gifts due to the hit move Ne Zha 2. So, how exactly did brands strategise around the romance economy? Particularly for Valentine's Day? - Xiaohongshu (Little Red Book) viral campaigns are filled with romantic themes. Their Valentine’s Day pop-up events, complete with pink decorations and interactive experiences, drive massive engagement. - Tmall is partnering with luxury brands like Longines and Givenchy to curate gift options that transform Valentine’s gifting into an emotional ritual, encouraging shoppers to “spend for love” in a meaningful way. - Brands like Luckin Coffee are leveraging nostalgia through collaborations with popular characters like Line Puppy, creating emotional connections that ensure their brand remains top of mind during this romantic season. Don't want to miss out on China's marketing trends? Follow Superist today. #Superist #RomanceEconomy #ValentinesDay #LoveInChina #Chinamarketing

  • Have you noticed China's cultural tourism boom? 🌐 A sign that the market's shifting. Instead of adhering to resource-driven models, today's travellers crave immersive experiences and personalised service. Beyond sightseeing – it's about building relationships, not just transactions. Innovative companies are already thriving, leveraging influencer marketing and seamless online/offline services to capture the Gen Z market. The trend is clear: - Scene Innovation: Create immersive environments using technology and design, such as incorporating light and sound effects to provide an engaging and surreal tour experience. - Service Innovation: Enhance visitor convenience with personalised services. For example, implement mobile apps that provide real-time information about cultural sites, including opening hours, ticket prices and local cultural events. - Product Innovation: Upgrade traditional offerings to enhance visitor enjoyment, such as replacing traditional metal cages with large glass windows in tour vehicles in the zoo, which allows for better viewing and interaction. - Cross-Industry Innovation: Collaborate with other industries to create unique experiences. Fashion brands and cultural heritage sites can work together to create limited-edition clothing, merging fashion with cultural storytelling. The future of Chinese cultural tourism is about creating unforgettable, value-driven experiences. Are you ready to find out more about how you can ride on this trend? Follow Superist today. #Superist #CulturalTourism #TravelChina #MarketingChina #GenZTravel

  • Curious about a career in the dynamic world of Digital Marketing? 🤔 First Page & Superist is heading to Hong Kong universities this February to share insights and opportunities! We'll be at Poly U, HKUST, HKBU, and City U career fairs, ready to dive into engaging discussions about thriving in this fast-paced industry. Join us for engaging talks, career insights, and a chance to take the first step onto your dream career path. Let's connect, explore opportunities, and build your digital future together. See you there! #Superist #FirstPageHK #DigitalMarketing #CareerFair #UniversitiesInHongKong

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  • We know AI can be powerful, but can it be really cost-effective too? DeepSeek proves it can. Our groundbreaking MoE (Mixture of Experts) and MTP (Multi-Task Prompting) technologies deliver top-tier AI performance for marketing at a fraction of the cost. MoE allows DeepSeek to specialise different AI models for specific marketing tasks, such as highly targeted ad copy generation, precise audience segmentation, and sophisticated sentiment analysis of customer feedback.MTP enables DeepSeek to handle multiple marketing objectives simultaneously, streamlining workflows and optimising campaigns across various channels. Hyper-personalisation, predictive analytics, automated content creation and real-time campaign optimization are easily made possible for marketers worldwide. We're certainly excited for the future and revolution that DeepSeek will bring. #Superist #DeepSeek #AIRevolution #ChinaTech #MarketingAI

  • Did you know "Guochao" (国潮)? The next big wave in China's consumer market? Guochao, or ‘National Tide,’ is more than just a trend—it’s a vibrant celebration of Chinese heritage, innovation, and identity. From fashion to cosmetics, food to tech, domestic brands are seizing this cultural renaissance to win the hearts of Gen Z and Millennials. In 2024, brands that embraced Guochao like Kans achieved remarkable success, with a GMV of 6.749 billion yuan on Douyin, marking a 102% increase. What fuels Guochao's power? It’s the fusion of tradition and modernity, combining bold designs inspired by ancient art, packaging that tells stories, and cutting-edge tech. The sportswear giant, Li-Ning, for instance. has transformed into a Guochao icon by incorporating traditional Chinese motifs into its athletic wear, making it a must-have for fashion-forward youth. Similarly, Perfect Diary, the cosmetic brand, captivates consumers with its culturally rich packaging and inclusive messaging, establishing a strong emotional connection. So, how will your brand ride the Guochao wave? Embrace this cultural movement into your strategy today to connect with today’s consumers and achieve success in China’s market! #Superist #Guochao #CulturalPride #GenZ #ChinaMarketing

  • Decoding the future of digital marketing with us! 🚀 Our recent workshop on digital trends, led by our resident experts Tony DeGennaro and Hector White, was a deep dive into the strategies shaping the digital landscape! Attendees gained invaluable insights into mastering SEO and navigating the ever-evolving algorithms of 2025. 🧠 Stay tuned for more insightful sharing from us, bringing you the latest in digital innovation! #superist #firstpagehk #digitaltrends #SEO2025 #AIinMarketing

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  • What's the social networking platform that China’s Gen Zers adore these days?   🌌 Beyond WeChat and Xiaohongshu, Soul app is slowing winning the affection of the youngsters. Backed by tech giant Tencent and designed as a true social metaverse, the platform breaks down physical barriers, letting users connect in ways that feel limitless and through shared passions in an immersive space. Soul is all about interest-centred socialising. The app’s smart algorithm connects users based on what they love, making every interaction feel genuine and personal. It employs a dual governance model, combining advanced AI moderation with user-driven content oversight. In just one quarter, the platform identified over 15,000 low-quality posts, ensuring a cleaner, more engaging space. Its host of AI features enhances the users' social experience. For example, its self-developed AI voice models bring conversations to life with realistic voice synthesis and customisable features. Immersive brand campaigns and interactive events are regularly introduced to experiment with innovative features, such as AI-generated music, where users can whip up personalised tracks that capture their moods and vibes. Soul is rewriting what socialising looks like for Gen Z. Learn more about the social platform to capture of the hearts of Chinese Gen Zers! #SoulApp #Metaverse #GenZ #SocialMediaTrends #Chinamarketing

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