Superist

☕ What an Inspiring Experience at the Coffee Series by Airwallex! ☕ We were thrilled to attend the Coffee Series hosted by Airwallex, where innovation and collaboration took center stage! The engaging discussions provided valuable insights into the evolving landscape of digital finance. We left feeling inspired and equipped with fresh ideas to drive our initiatives forward. Thank you, Airwallex, for facilitating such a meaningful event! #Airwallex #Superist #FirstPage #CoffeeSeries #Finance

🏃 Shanghai is ready to run with the world's best! 🇨🇳 China's running scene is heating up with Shanghai being at the centre of the attention. The 28-year-old Shanghai Marathon is vying for a coveted spot among the World Marathon Majors. This year's event, scheduled for December 1st, is set to welcome over 38,000 runners and expected to attract 23,000 participants, a significant jump from last year's 20,000. But Shanghai isn't just aiming for bigger numbers – they're aiming for a world-class experience with these improvements: * A digital race map: Helping runners navigate the course with ease, in both Chinese and English. * International Tourism Runner project: Tailored premium packages for overseas runners, blending racing, travel, and cultural immersion. * China's 144-hour visa-free policy: Making it easier for international runners to participate. * Enhanced wheelchair race experience: Optimized route layout, dedicated amenities, and a supportive atmosphere. While seasoned marathoners are excited by the prospect of Shanghai joining the "world series," there's a sense of cautious optimism. Some compare it to events like the Boston Marathon, with its storied history and iconic landmarks. But one thing is clear: Shanghai is on the fast track to becoming a global sports hub. The Shanghai Marathon, with its growing scale, ambition, and focus on cultural immersion, is poised to become a major force in the world of marathon running. Follow us for more exciting new marketing trends in China! #Superist #ShanghaiMarathon #WorldMarathonMajors #ChinaTourism #SportsMarketing

🇨🇳 What if you could change your past? 🕰️ China's love affair with costume dramas is taking a captivating new turn, with time travel emerging as a major trend. The Princess Royal, a hit series currently captivating audiences, explores a compelling "what if" scenario: what if you could rewind your life by 20 years? Portrayed by the popular actress Zhao Jinmai, the princess journeys back in time to unravel the mysteries of her tragic past and mend fractured bonds. The show's premise resonates deeply with viewers, as it delves into complex relationships and the themes of past lives and intertwined destinies. This fascination with time travel reflects a shift in entertainment trend for costume dramas, moving beyond traditional historical narratives to embrace alternate history. The success of the show is a testament to this evolving trend, with it reaching over 18% of the audience on Youku and topping the platform's most-watched list seven times! Follow Superist for more on China's marketing trends and insights. #Superist #ChinaDrama #TimeTravel #ThePrincessRoyal #ChinaMarketing

Building a Strong Team at First Page & Superist 💪 We're thrilled to have them join our growing team in Hong Kong. Excited for the future and all the great things we'll accomplish together! #Firstpage #Superist #DigitalMarketing #Future

🇨🇳 Suzhou: From Ancient Charm to Global Buzz 🌎 Suzhou, the "Venice of the East," is experiencing a renaissance, drawing a massive influx of travellers from around the globe. In the first seven months of 2024, the city welcomed a staggering 495,000 inbound tourists, a nearly 98% surge compared to the previous year, highlighting Suzhou's irresistible allure and the powerful resurgence of China's tourism. So, what's driving this global fascination? Ancient Charm Meets Modern Convenience: Suzhou's iconic gardens, canals, and traditional architecture transport visitors back in time, while its modern infrastructure and technological advancements offer a seamless experience. A Multi-Sensory Delight: From indulging in exquisite Suzhou-style noodles to strolling through vibrant silk markets and experiencing traditional folk music, Suzhou offers a feast for the senses. A Welcoming Embrace: Suzhou's government has gone above and beyond to ensure a smooth experience for international visitors, with initiatives like foreign bank card acceptance, currency exchange facilities and a dedicated tourism counter at Shanghai Pudong International Airport. Social Media Hype: Influencers are sharing their Suzhou adventures with millions of followers, showcasing the city's beauty and charm, further fuelling global interest. Are you ready to experience the magic of Suzhou? Follow Superist for the latest updates on China marketing. #Superist #Suzhou #ChinaTravel #TourismBoom #GlobalTravel

🕹️ From Arcade Prodigy to Esports Icon: Xiaohai and the Rise of Esports Marketing in China 🇨🇳 Zeng "Xiaohai" Zhuojun's journey from a 6-year-old in Guangdong arcades to the 2024 Esports World Cup Street Fighter champion exemplifies the explosive growth of the esports industry. His success is not just an individual achievement; it highlights esports as a global phenomenon and its rising significance for the digital marketing industry. The Chinese esports market, now the largest in the world, offers brands a unique chance to connect with a highly engaged audience. Xiaohai's triumph underscores the potential of esports marketing to reach millions of passionate fans globally. What can marketers learn from this? Esports is Mainstream: No longer a niche hobby, esports competes with traditional sports in viewership and engagement, attracting brands eager to connect with a young, digitally savvy demographic. Influencer Marketing is Key: Stars like Xiaohai hold significant sway over their fans, making them ideal partners for brand collaborations and endorsements. Authenticity Matters: Esports fans value genuine representation. Collaborating with credible figures from the gaming community is essential for successful campaigns. China is the Epicenter: The rapid growth of the Chinese esports market makes it a prime target for international brands aiming to broaden their reach. Not sure where to start your China marketing? 👉 Follow Superist for the latest updates on China marketing. #Superist #esports #Chinamarketing #influencermarketing

✨ We had a fantastic time at the grand opening of the Airwallex Borderless Cafe! ✨ This isn't just any cafe; it embodies Airwallex’s dedication to fostering connections and breaking down barriers in the digital finance landscape. We were honoured to be part of this milestone event, engaging with innovators and thought leaders who share our vision for a borderless future. Excited to explore new opportunities together and see how this space will inspire collaboration! #Airwallex #BorderlessCafe #Partnership #Superist

2,000 years of tradition, the Chung Yeung Festival can be more than a simple tradition. As we reflect on the recent Chung Yeung Festival, also known as Double Ninth Festival, we recognise the unique opportunity it presents for brands to connect with consumers in meaningful ways. This traditional holiday, celebrated for honouring ancestors and enjoying outdoor activities such as hiking, can be a powerful backdrop for digital marketing strategies. How can brands leverage this festive holiday? Engagement through social media channels: Utilise platforms like WeChat and Douyin to run interactive campaigns. Consider contests or user-generated content that encourages families to share their Chung Yeung experiences, enhancing community engagement. Promotion of traditional products: Highlight traditional foods and drinks associated with the festival, such as chrysanthemum tea and Chung Yeung Cakes. By integrating these elements into your marketing efforts, you not only celebrate the culture but also drive sales. Reputation management: Partner with local charities to organise fundraising activities during the festival. This not only supports community causes but also enhances your brand's reputation as a socially responsible entity. Have a wonderful Double Ninth! #ChungYeungFestival #DoubleNinth #Tradition #CulturalMarketing

Marketing to Gen Alpha in China Through Co-creation and Personalisation China's Gen Alpha is rewriting the rules of engagement. Born after 2010, this digitally native generation thrives on co-creation and personalised experiences. Forget one-size-fits-all marketing; Gen Alpha demands interactive, tailored content that resonates with their individual preferences. Things that brands must remember! - Embrace Co-creation: Traditional advertising methods are no longer sufficient. Growing up with interactive platforms like Roblox and Minecraft, Gen Alpha creates and shapes their own digital experiences. Brands should incorporate gamified content, user-generated campaigns and interactive platforms for Gen Alpha to contribute meaningfully to the brand narrative. - Personalise the Experience: Brands should look beyond basic demographics to explore individual interests and preferences in this generation. Utilising data and AI can help create personalised product recommendations, targeted messaging, and customised user journeys. - Prioritise Video Content: With a significant appetite for short-form video content, brands must capture Gen Alpha's attention through engaging, interactive videos that incorporate personalised elements, gamification, and opportunities for feedback. Think Mobile-First: As a mobile-centric generation, marketing efforts must be optimsed for mobile platforms, ensuring seamless and engaging experiences on-the-go. 👉 Follow Superist for the latest updates on China marketing. #Superist #GenAlpha #ChinaMarketing #Personalisation #CoCreation

It's a new day and a NEW OFFICE! ☀️ We're kicking off our adventure with a delicious team breakfast! 🍳 It's a fresh start in a vibrant space filled with natural light and buzzing with creative energy to energise our work. Beyond excited to embark on a new chapter for Superist and First Page, we'll definitely thrive as a team in this welcoming new environment. #Superist #SunHouse #NewOfficeVibes