Support the development and execution of marketing strategies for APAC partners across major platforms and channels, including retail, e-commerce, and marketplace, as well as PR and event management, KOLs engagement, CRM planning, media placement, and social media campaigns
Support the regional marketing team in all day-to-day responsibilities
Manage the regional influencer database on Traackr
Analyze market trends, consumer behavior, and competitor activities and actively keep a pulse on emerging trends through various social media channels and elaborate competitive analysis using data software
Assist in planning key CRM activations across APAC markets and follow up on the implementation as well as monitor the results
Lead monthly CRM reporting and analysis, and take ownership of producing the CRM monthly dashboard
Lead post-activation analysis and report consolidation for the region
Support the team with ad hoc presentations, analysis requests, and clerical work such as invoicing etc.
Professional Background:
Degree in Marketing, Business, or any related disciplines
3+ years of experience in marketing, preferably in the fashion or retail industry
Prior experience in Southeast Asia will be a plus
Skills:
Passion for fashion, creativity, and a results-driven mindset
Strong organizational skills with the ability to multi-task
Great attention to detail
Excellent interpersonal and communication skills. Able to work with various internal and external stakeholders
Team player with a “can do” attitude
High proficiency in verbal and written English is a must. French/Asian Language is a plus.
Proficient use of MS suite, most specifically Excel and PowerPoint, photo/video editing tools, influencer marketing tool, Traackr, and social media management tools
Embodies Lacoste values: Play as One Team, Play with Tenacity, Play with Elegance, Play by Daring
Interested parties please apply with detailed resume (with current & expected salary).
Personal data collected will be used for recruitment purposes only.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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