Business Development Executive (Vertical)

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Job Description

About the Role

The Business Development Executive is responsible for the growth of the vertical categories, specifically Services on Carousell in Hong kong. We have had impressive growth in the General Classifieds categories and now we are having a strategy shift to go into new verticals of our business (i.e. Services, Automotive, Property and Jobs).

We already have thousands of sellers within our community that list in the vertical categories and the Business Development Executive will be responsible for acquiring new partners, maintaining a high customer support service quality, increasing the number of paying users, items listed, traffic, transactions and revenue in these categories.

You will:

Acquire new Carousell users in the Services Category

• Identify market segments where there are opportunities for Carousell to grow its user base and run targeted marketing campaigns and partnerships to build a larger user base to drive activity in the categories
• Initially run direct sales to acquire Services users/listers to ramp up our presence in this new category
• Work with category manager and merchant marketing team to drive integrated acquisition campaigns
• With support from analytics tools, identify brand funnel opportunities and set up appropriate plans to improve conversion through the funnel
  
  

Engage Carousell users to list, chat and transact within the Services Category

• Plan and utilize owned channels (Email, App push messages, In-app pop-ups, Special collections, Marketing message, Groups, blog) to drive more listings, chats & transactions in the categories
• Run campaigns for existing users to drive growth objectives
  
  

Drive revenue growth within the Vertical Categories

• Increase adoption of revenue products within the category
• Increase engagement and advertising opportunities from larger user base and more engaged user base
  
  

Monitor and identify opportunities for growth

• Track and understand the market landscape, including competitors
• Take learnings from market research and user interviews and identify opportunities for growth
  
  

Qualifications

You have:

• 2+ years of sales experiences in direct sales
• Able to build, self-manage and close a pipeline built from scratch
• Passionate about the world of online buying and selling
• Quick learner who can adapt to a fast-paced and often unpredictable working environment.
• Experience running partnerships and integrated marketing campaigns
• Creative and comfortable with pitching unconventional ideas to market Carousell to our target demographic
• [Bonus] Has prior experience in the vertical categories (Services, automotive, property, jobs)
  
  

Additional Information

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