HR Business Partner | Office and Retail | Lane Crawford, JOYCE, Thom Browne, Alexander Wang, Dries Van Noten, Lab Concept & Facesss
Key Accountabilities:
In addition to following Joyce’s policies and procedures, key accountabilities include, but are not limited to:
Support and coordinate for CRM activities including customer acquisition, retention, customer segmentation, database marketing and VIP program initiatives
Work closely with internal departments and partners in implementing CRM marketing campaigns
Analyze customer database and identify the target segment for formulating CRM activities
Deliver different CRM KPI reports and post-campaign reports
Monitor performance, effectiveness of CRM campaigns and program benefits
Assist in the creation, implementation of direct marketing campaigns (email, SMS, MMS)
Assist in handling customer enquiries and feedback
Requirements:
Degree holder in Marketing, Business or related disciplines preferred
Minimum 3 years of relevant experience in Marketing & CRM gained through international fashion retailers, preferably in luxury fashion industry
Passion and commitment to the world of fashion
Capable of working independently and meeting stringent deadlines
Strong interest and dedication to communicating consistent and compelling brand stories
Strong believer in the power of marketing, constantly seeking innovative ways to communicate
Good command of both written and spoken English and Chinese
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Project Management
Industries
Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail
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