The Marketing Manager will oversee the all-round marketing year plan to achieve business goals in budget, market share and brand equity with A&P management and budget control.
Essential Duties and Responsibilities
Formulate marketing strategies and calendar planning which can support all business channels
Manage all marketing, CRM projects, events and activations from planning to execution with internal parties and external vendors
Manage A&P to prioritize and optimize resource, control expense vs budget.
Manage all product campaigns from marketing to communication in PR and social. Build local relevancy, recruitment and engagement via content and collaboration. Accelerate brand awareness and product positioning.
Manage and supervise a team to ensure the best-in-class execution from product marketing to brand communication and consumer engagement.
Analyze market trends, sales trends, product mix review, to identify risk and opportunities.
Analyze product, pricing, media, PR competitiveness of Benefit Cosmetics in HK market by collecting competitive Intelligence from media agency and by mystery shopping
Work closely with supply chain. Forecast and manage inventory through accurate and responsible forecasting of both new product lines, regular saleable product and non-saleable promotional items
Work closely with trade partners and retailers to enhance trade marketing and collaboration on optimizing trade support and driving product and store performance.
Work and connect closely with Global Marketing Team to optimize synergy across the region and to understand global directions and guidelines, which can then convert into initiatives with localization. Consistently give feedback to headquarter on developing product and marketing assets.
Work closely with other stakeholders, to build synergies and agility.
Qualifications:
Degree qualified with 10+ years working experience in luxury retail industry, and 5 years or above in management position.
A versatile team leader with sophisticated management skill and forward-thinking mindset. Experienced in successfully developing and motivating a high-performance team
A highly capable marketer, with a proven track record of good consumer understanding, marketing strategy development and brand equity management.
Proven success in identifying consumer insights and developing brand strategies which have delivered revenue growth and increased market share.
Strong interest, passion and knowledge in beauty retail business.
Self-motivated and result-oriented individual with good interpersonal, communication & negotiation skills.
Innovative and able to work in a highly competitive environment and under pressure.
Business analytical and strategic mindset with a can-do attitude.
Excellent command of written and spoken Chinese and English.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
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