Build and Facilitate Regional Clienteling Community
Develop a strategic action plan to build a strong, interactive Clienteling Community across the region
Facilitate networking and knowledge sharing among community members
Identify and integrate best practices and innovative clienteling approaches into the regional strategy
Establish and lead monthly meetings to discuss progress, challenges, and opportunities in clienteling.
Facilitate knowledge sharing and collaborative problem-solving among team members.
Clienteling Training and Coaching
Co-work with L&D team to develop comprehensive training programs for clienteling practices
Conduct regular training sessions for community members and boutique managers and staff
Provide ongoing coaching and support to enhance client engagement skills
Host Yearly Regional Clienteling Seminars
Organize and host seminars once a year, focusing on latest trends, tools, and strategies in clienteling
Coordinate with experts and internal leaders to provide insightful content and presentations
Manage logistics, budget, and participant engagement for the seminar
CRM Programs & Campaigns
Oversee the implementation of global CRM programs within the region
Monitor and evaluate the effectiveness of the programs, and make necessary adjustments
Create and execute regional CRM campaigns per business needs
Collaborate with local marketing teams to ensure local campaigns are aligned with regional business direction
Analyze program & campaign performance and conduct regular review with markets to identify action items and future initiatives to deliver CRM and business KPIs
Omni-channel CRM Projects
Work closely with local CRM team and APAC CSC team to implement e-clienteling actions and
Coordinate with central teams to enhance the e-clienteling module with existing CRM systems
Monitor and analyze the effectiveness of e-clienteling initiatives;
Co-construct the roadmap with cross-function teams to develop a Social CRM strategy for APAC
Work with local teams to source the right tool on Social CRM to meet business and CRM objectives
Collaborate with other function teams to integrate CRM tactics into social media platforms
This position is either Assistant Manager or Manager level depending on individual's experience.
Profile
Education & Professional Qualifications
University graduate in Marketing related discipline
Minimum 8 years’ relevant working experience in marketing and CRM, with a significant focus on client engagement and community building. Experience gained in luxury retail business and fashion house is preferred
In-boutique experience is an advantage
Qualities
Strong leadership skills with experience in managing teams and projects
Excellent organizational and project management capabilities
Exceptional communication skills, both written and verbal
Ability to effectively train and coach individuals and teams
Strong networking and relationship-building skills
Ability to develop strategic marketing plans and adapt them to regional needs
Innovative and creative thinking with a focus on client engagement
Familiarity with CRM systems and data-driven marketing strategies
Ability to communicate effectively with different stakeholders
Ability to work effectively in a multicultural environment
Proactive and self-motivated with a results-driven approach
Ability to adapt quickly to changing environments and trends
Ability to maintain a professional demeanour, working gracefully with others even when under pressure
Energetic and able to multitask, able to meet aggressive deadlines under pressure with limited resources
Skills
General computer literacy and strong in Excel and PowerPoint. Strong knowledge in using CRM systems and tooling
Communication skills: Strong Presentation Skills in English
Language ability: English, Cantonese & Mandarin
Seniority level
Director
Employment type
Full-time
Job function
Writing/Editing and Marketing
Industries
Retail Luxury Goods and Jewelry
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