Benefit Cosmetics

Senior Brand Communications Executive

Benefit Cosmetics Hong Kong SAR
Benefit Cosmetics

Senior Brand Communications Executive

Benefit Cosmetics Hong Kong SAR
1 day ago 182 applicants

See who Benefit Cosmetics has hired for this role

Senior Brand Communications Executive is responsible for building PR and Social Media strategy to expand brand presence, build product awareness, brand love and desirability through social media, influencers and media. He/she will build holistic PR & social strategy for total brand to drive buzz cross Hong Kong platforms.

RESPONSIBILITIES

  • Develop holistic PR and social media strategies for Benefit Cosmetics in Hong Kong to maximize brand buzz & disability for target audience in Hong Kong local Gen Z customers;
  • Work with Brand Marketing team to execute the brand, new product launches and events in line with brand priorities, including PR events and counter visits from concept development to execution, to reach different target audience, including beauty editors, entertainment and celebrity press, influencers as well as business partners
  • Work with PR & social agency to drive and implement strategic PR campaigns to secure regular media coverage on digital media and traditional media with interview pitches, product seeding, events, press trips, etc. Drive direct editorial pitches with local media for both print and online
  • Work with agency to drive social coverage across different social platforms, including but not limited to Instagram, Facebook, YouTube, etc.
  • Establish good relationship with potential, new and existing Press or KOLs with regular seeding plan to drive media opportunities and marketing partnership opportunities; media & KOLs including makeup artists, celebrities, bloggers, main title editors, etc.
  • Identify & drive potential sponsorship or joint promotional programs for the media, community organizations, business partners, etc.
  • Constantly work with Global Marketing team to develop local relevant PR campaigns to support new product launch; Align & prepare the localization of press releases with Global and China team
  • Compile monthly clipping reports, media value reports, event and award reports for local management and the Global Marketing team
  • Plan and monitor PR and print media budget to optimize ROI

REQUIREMENTS

  • Bachelor’s degree with 2-3 years of experience in public relations & communications in retail or luxury sector
  • Passion for the cosmetics and beauty industry a must
  • Previous experience in prestige Cosmetics or Fashion is a plus
  • Excellent media contacts and a strong network with KOL
  • Fluent in both written and spoken English, Cantonese and Mandarin
  • Dynamic with great interpersonal and communication skills
  • Thrives in an environment that is fast-paced, rapidly changing, and customer service-oriented
  • Detail-oriented and organized with the ability to handle multiple priorities and work within a matrixed organization
  • Flexible, open-minded and willing to learn
  • Highest level of professionalism at all times, calm under pressure
  • Team player

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Marketing, Public Relations, and Writing/Editing

  • Industries

    Personal Care Product Manufacturing

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