Davne 1971. u Splitu na svijet je izašla Pipi, bezalkoholno gazirano piće s okusom naranče. Ime je dobila po najpoznatijoj ”dugoj čarapi”, buntovnici Pipi iz popularne dječje knjige Astrid Lindgren.
Godinama je stasala u sklopu Dalmacijavina, te se 2019. godine uspješno osamostaljuje i sada posluje kao Pipi Beverages d.o.o.
Pipi je osvajala prvenstveno Dalmaciju, no pod novim vodstvom brand doživljava tržišni i komunikacijski zaokret na nacionalnoj razini.
Obilježava ju ilustracija koju je napravio Mads Berg, dok jedinstven okus čini ovo piće kultnim.
Danas je Pipi sinonim za piće koje opušta i potiče osjećaj bezbrižnosti.
Sinonim za pionira u kreativnijem pogledu na svijet.
#bolimepipi
Back in 1971., in the city of Split, Pipi, a carbonated soft drink with an orange flavor, entered the world. She was named after the famous rebel Pipi the Longstocking from Astrid's famous children's book series. For years, Pipi was part of Dalmacijavino, but has now become independent as Pipi beverages.
Pipi primarily ruled in Dalmatia, while with new leadership the brand witnessed a strategic market and communication repositioning on a national level.
She is brought to life by Mads Berg's illustration, while the unique flavour has given her a cult following.
Today Pipi is a synonym for a drink which makes us relax and become carefree. A synonym for a more creative view of the world.
www.pipi.com.hr
www.facebook.com/pipi.com.hr
www.instagram.com/bolimepipi
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Industry
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Food and Beverage Services
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Company size
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2-10 employees
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Headquarters
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Split, Split-Dalmatia
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Type
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Privately Held
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Founded
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1971
