MMA Global Indonesia

🔍 Google's Cookie Conundrum: A New Chapter for Digital Marketing Google's recent announcement allowing Chrome users to decide on third-party cookies, instead of eliminating them, has marketers rethinking their strategies. This shift, similar to Apple's Safari changes, is significant given Chrome's market dominance. The New Reality for Marketers: 🔒 Shift from universal tracking to user-controlled privacy 📉 Potential for reduced data accessibility and targeting precision 🔄 Need for alternative strategies to maintain marketing effectiveness 🔍 Increased importance of transparency and user trust The Cookie Crumble That Wasn't: Google postponed eliminating third-party cookies multiple times, now offering users control over these cookies. This development parallels a grocery store deciding to keep selling a vital ingredient in a new way. Implications for Marketers: 🚀 Opportunity to Adapt: View this change as a chance to refine strategies. 🔍 Privacy Sandbox: Explore Google's alternative for a privacy-conscious web. 🗂️ First-party Data: Focus on building direct consumer relationships. 📈 Contextual Advertising: Innovate with ads aligned to user preferences. 📢 Read the full article by Rohit Dadwal - CEO of MMA Global APAC - to explore how to navigate these changes with effective action points! Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam | MMA Global #DigitalMarketing #Privacy #Google #MarketingStrategy #Innovation #FirstPartyData #ContextualAdvertising #PrivacySandbox #shapethefuture #advertisingandmarketing #digitaltransformation #leadership #innovation

Learn how Ramadan became a vibrant chance for brand expansion thanks to ParagonCorp - Wardah's innovative #BersamaLebihBermakna learning which authored by Sofiya Habiba. Wardah almost doubled its online sales and captured audience's attention target people through a combination of strategic digital innovation and a heartfelt storytelling.   Elevate your insights, download the full report now ➡  https://lnkd.in/gVh-QH5S.   #MMAIndonesia #Paragon #Wardah #BrandSafety #Martech #BrandSafetyandMarTech #MarketReport #Marketing #Strategy #Insights #DigitalMarketing #Innovation #Brand #Trends

From Predictive to Prescriptive: Leveraging AI to Make Informed Business Decisions In today's fast-paced business environment, staying ahead of the curve is no longer just about predicting what might happen—it's about knowing what to do when it does. That's where the shift from predictive to prescriptive analytics comes into play, and AI is at the forefront of this transformation. While predictive analytics has been invaluable for forecasting trends, prescriptive analytics takes it a step further by using AI to recommend specific actions that optimize outcomes. Here's how to leverage this approach: How to Leverage AI for Prescriptive Analytics: Analyze Historical Data and Forecast Trends: Start by using AI to delve deep into your historical data. By understanding past patterns, you can accurately forecast future trends and identify potential challenges and opportunities. Develop Prescriptive Models: Once you have a clear understanding of future trends, the next step is to develop prescriptive models. These AI-driven models evaluate different scenarios and suggest the most effective actions to take, considering your business objectives and constraints. Integrate AI-Driven Insights into Strategic Planning: The true power of prescriptive analytics lies in its integration into your strategic planning process. By incorporating AI-driven insights into your decision-making framework, you ensure that your business strategies are not only data-informed but also action-oriented. This approach enables you to anticipate market shifts, optimize operations, and stay ahead of the competition. The shift is clear: AI now empowers businesses not just to anticipate the future but to take decisive action. Want to know how prescriptive analytics can transform your decision-making? Visit our blog for more actionable insights: https://lnkd.in/dt_vaJy8 #AI #PrescriptiveAnalytics #BusinessStrategy #DataDrivenDecisionMaking #Innovation Rohit Dadwal | Shanti Tolani | MMA Global APAC | MMA Global

See how Nestlé' creative Augmented Reality (AR) packaging is changing consumer brand interaction in our latest feature, which is presented in the Brand Safety and MarTech Report 2024 authored by Citra Ramadhani .   Explore the world of LactoGo!, an innovative augmented reality game that fosters brand loyalty and trust while educating and entertaining players. This campaign is a prime example of interactive marketing, as seen by its remarkable outcomes, which include a 60% decrease in website bounce rate and a 2X increase in engagement.   Elevate your insights, download the full report now ➡  https://lnkd.in/gVh-QH5S.   #MMAIndonesia #Nestlé #Lactogrow #BrandSafety #Martech #BrandSafetyandMarTech #MarketReport #Marketing #Strategy #Insights #DigitalMarketing #Innovation #Brand #Trends Rohit Dadwal | Shanti Tolani | MMA Global APAC | MMA Global

Joshua Browder, CEO and Founder of DoNotPay, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. Join co-hosts Greg Stuart, CEO of MMA Global, and Rex Briggs as they talk with Joshua on the latest episode of Decoding AI for Marketing. https://lnkd.in/eHNh5e5N Rohit Dadwal | Shanti Tolani | MMA Global APAC | MMA Global

In Indonesia, a nation with over 185 million internet users and 139 million social media users, see how artificial intelligence is transforming influencer marketing.   The Brand Safety and MarTech Report 2024 features an article by cacaFly Metrodata Indonesia that explores the critical role that artificial intelligence (AI) tools play in enhancing influencer selection and fostering brand trust.   To stay on the cutting edge of innovative digital marketing, download the complete report ➡   https://lnkd.in/gVh-QH5S   #mma #mmaindonesia #brandsafety #martech #advertising #consumerprivacy #publishers #marketinginsights #digitalmarketing #dataprivacy #marketingstrategy #audiencetargeting #datadrivenmarketing #marketingtrends #digitaladvertising #industryinsights

📥 Download the State of AI in Marketing in APAC to Unlock Actionable Insights! Artificial Intelligence (AI) is no longer just a buzzword—it's a standard component of marketing strategies across APAC. But as AI becomes more widespread, the conversation is shifting from "why adopt AI?" to "how do we maximize its impact?" 📊 Our latest report takes this discussion further by comparing AI adoption across key APAC markets, revealing not just where AI is being implemented, but how it is being optimized to drive real business results. By analyzing the nuances between different countries, we uncover the strategic differences that set industry leaders apart from those merely experimenting. In a world where AI is omnipresent, understanding its application across different markets is crucial. This report doesn’t just track AI’s popularity; it deciphers its strategic implementation across APAC, offering you a blueprint to refine your AI strategy based on what’s working in similar markets. 📥 Are you optimizing your AI strategy for maximum impact? Download the full report to discover how businesses across APAC are shifting the AI conversation and driving results: https://lnkd.in/ggksKbNT Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam #AI #Marketing #APAC #BusinessGrowth #DigitalTransformation #AIAdoption #Strategy

🚀 THE LARGEST AI IN MARKETING CONFERENCE IN THE ASIA-PACIFIC REGION - MMA ALC SUMMIT 2024 IS HERE! The moment we’ve all been waiting for has arrived! 🌟 If you’re passionate about the future of marketing and eager to harness the power of AI, there’s no better place to be than the MMA ALC Summit 2024. Today, we gather the brightest minds and innovators from across the industry to explore, discuss, and shape the future of AI in marketing. What’s Happening Today? 🎤 In-Depth Discussions: Join 29+ top executives and founders as they dive into the latest trends in AI technology and its impact on marketing strategies. 💡 Real-World Insights: Learn from pioneers who have successfully integrated AI into their marketing campaigns through powerful case studies. 📊 Exclusive Resources: Get access to reports, research, and materials that will equip you with the knowledge to stay ahead in the AI era. 🤝 Networking Galore: Connect with leaders from DoubleVerify, iGOT.ai, Adtima, Pixel ML, gimmefy, Tag, Wavemaker, HP, UNIKORN_LINK-J and many more to explore collaborations and share ideas. This is your opportunity to immerse yourself in the world of AI-driven marketing, gain actionable insights, and forge connections that will drive your business forward. Let’s shape the future of marketing together! 💪Join the afternoon sessions NOW! Conference details: - Date: 22/08/2024 | 8:00AM - 7:30PM - Venue: Sheraton Saigon Hotel & Towers, 88 Dong Khoi St., Ben Nghe Ward, District 1, Ho Chi Minh City Rohit Dadwal | Jessica Tam Phan | MMA Vietnam #MMAALCSummit2024 #AIinMarketing #DigitalTransformation #MarketingInnovation #APAC

At the MMA SMARTIES Jury Meeting, where top business executives convene to celebrate excellence, witness the genius of marketing's best. This event serves as your entry point to the most influential campaigns in Indonesia, with over 25 knowledgeable members and a distinguished jury president. See how marketing excellence is recognized. 🗓 Friday, 15 November 2024 ⏳ 06.30 - 10.30 PM 📍 The Ritz-Carlton, Mega Kuningan, Jakarta To learn more, contact indonesia.awards@mmaglobal.com #MMASMARTIES #ShapeTheFuture #MarketingExcellence #Innovation #BusinessImpact #FutureOfMarketing #CallForEntries #CelebrationOfTalent #JURY #MMAGLOBAL Rohit Dadwal | Shanti Tolani | MMA Global | MMA Global APAC

🌟 Keynote Highlight: Winning with AI by Rohit Dadwal 🌟 Are you ready to take your marketing strategies to the next level? At the MMA ALC Summit 2024,Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES Worldwide, delivered a game-changing keynote on how to win with AI. In his powerful speech, Rohit emphasizes that AI is not just a tool but a "power tool and marketing ally" that enhances our ability to work smarter and more efficiently. Here’s why you should care: 👉 AI as Your Competitive Edge: Don’t just use AI—make it your power tool. Rohit emphasizes that AI isn't here to replace human creativity; it’s here to multiply it. Imagine the possibilities when AI amplifies your innovative ideas, making your campaigns more efficient and impactful. 👉 The Perfect Blend: Human + Machine Intelligence: The future belongs to those who can integrate human intuition with machine precision. Rohit highlights that the synergy between human creativity and AI’s analytical power can revolutionize your marketing efforts, leading to superior decision-making and unmatched productivity. 👉 Ethical AI is the Only AI: In a world where AI can either build or break trust, responsible use is non-negotiable. Rohit challenges marketers to harness AI’s potential while rigorously mitigating risks, ensuring your AI-driven strategies are both powerful and ethical. 👉 Unlock AI’s Full Potential: AI is more than a tool—it’s a game-changer. From automating mundane tasks to generating insights that drive innovation, Rohit’s message is clear: those who fully embrace AI will lead the charge in the next wave of marketing evolution. 👉 The TGA Framework: Your Blueprint for Success: Rohit introduces the "TGA Framework"—Training, Governance, Accountability—as your roadmap to mastering AI. This framework ensures that your AI initiatives are not just effective, but also sustainable and ethical. Don’t get left behind. Embrace AI, and position yourself at the forefront of the marketing revolution. Join the conversation and explore more on how to win with AI! MMA Global Indonesia | MMA Global India | MMA Vietnam #MMAALC2024 #AI #Marketing #Innovation #Leadership #Smarties #WinningWithAI #FutureOfMarketing