ChangeAble Behaviour Solutions reposted this
“In behavioural science, there’s a simple formula: B = C + O + M. If we want B-ehaviour to change, we need to create effective C-apability, O-pportunity, and M-otivation. For decades, campaigns have focused on building Capability and Motivation, pushing information campaigns and emphasising individual responsibility and willpower as the key to changing our food habits. But intentions alone aren’t enough. Opportunities to develop healthy eating habits need to be supported by a food environment that makes eating nutritious food easy and attractive rather than a constant battle of willpower.” Today’s article in the Irish Daily Mail might be the first time that the #COM-B model has made it to the mainstream Irish newspapers. This is part of a series of insights that we at ChangeAble Behaviour Solutions are producing in partnership with safefood to highlight the need for a change in our #foodenvironments #behaviouralscience #COM-B #Food #ChangeAble