EPIC Conjoint

𝑾𝒐𝒓𝒍𝒅 𝑴𝒆𝒏𝒐𝒑𝒂𝒖𝒔𝒆 𝑫𝒂𝒚 𝐄𝐏𝐈𝐂 𝐂𝐨𝐧𝐣𝐨𝐢𝐧𝐭 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐆𝐞𝐧𝐌 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐌𝐞𝐧𝐨𝐩𝐚𝐮𝐬𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 🤝 We are proud to announce a strategic partnership with GenM, the Menopause Partner for Brands and Home of the MTick – the universal shopping symbol for menopause-friendly products. This pioneering collaboration marks a significant leap forward in deeper menopausal consumer research, understanding of the shoppers’ needs and improving how they search, source and shop for menopause-friendly products. 📊 The menopausal audience equates to 20% of the UK population at any one time and yet, as found in GenM’s annual research report, their specific needs as a consumer are overlooked and underserved by brands, retailers and society at large GenM Official and EPIC Conjoint’s shared vision to improve the lived experience for the 15.5 million menopausal #women in the UK and 1 billion globally will be delivered by a better understanding of the consumers’ needs, with key data insights driving strategic decisions and transforming the current #menopause market. 🛍️ By integrating EPIC Conjoint’s advanced research methodologies with GenM’s targeted focus on menopause, we aim to cultivate a comprehensive understanding of consumer needs and behaviours related to this life transition. Not only will this unlock a purposeful growth opportunity for businesses committed to better serving this audience, but also transform the shopping experience for every woman. With our expertise in conjoint analysis and consumer insights, this partnership is set to deliver critical data that will empower stakeholders to make informed, considered strategic decisions and develop innovative, impactful solutions tailored to menopause-friendly products and services. 💪 In joining forces with GenM, EPIC Conjoint becomes an integral member of a collective committed to transforming the experience of menopause. This partnership will drive much-needed societal change, raise awareness and improve the rhetoric surrounding menopause. #WorldMenopauseDay2024  #EmpowermentThroughMenopause  #SupportMenopause

🎧  "Understanding the right pricing to win vs strong Own Label" Andy O'Brien will present the key insights from our study on homecare brands vs OL in the UK, covering categories like Toilet Tissue, Laundry, and Household Cleaning in Tesco. Key Highlights: ✅  Discover the optimal #price premiums that brands can hold ✅  Understand what “brand” is worth in a competitive market ✅  Learn about pricing behaviors across gender (Male vs. Female) and geography (North vs. South) 💡  If your #brand faces strong Own Label competition and you’re seeking to refine your #pricing strategy, this session is for you. 🎯 🔗  Join us to explore actionable insights and strategies that can apply not just to established brands, but also to challenger brands aiming to compete effectively: https://lnkd.in/gzp5zpgJ #webinar #pricingstrategy #ownlabel #marketresearch #Persil #Ariel #Bold #Flash #Method #Andrex #Cushelle

🚨 Webinar: Pricing Strategies to Compete with Own Label In categories where Own Label dominates, how can your brand stand out? EPIC Conjoint has the answer! Join us to learn from their research on the UK’s homecare market and discover how your brand can hold the optimal price premium over Own Label competitors. 💡 Insights into Male vs Female and North vs South consumer behaviors! 📈 Applicable strategies for challenger brands. Don't miss the opportunity to refine your pricing strategy! Register here: https://lnkd.in/dmqW57rp #Webinar #EPPWebinar #FreeWebinar #PricingStrategy #OwnLabel #BrandValue #ConsumerBehavior #HomecareBrands #PriceOptimization #EPICConjoint #MarketInsights #CompetitivePricing #UKRetail #BrandVsOwnLabel #BusinessGrowth 

𝐇𝐨𝐰 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐥𝐢𝐬𝐭𝐢𝐧𝐠: 𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐓𝐨𝐨𝐥 𝐘𝐨𝐮 𝐌𝐚𝐲 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐇𝐚𝐯𝐞 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐨𝐧 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫 𝐒𝐡𝐞𝐥𝐯𝐞𝐬 Facing the threat of delisting from major retailers like #Tesco can be a nightmare for any #brand. But what if the solution to staying on those shelves is something you’re already sitting on? Many companies don’t realize they already have the data and tools needed to make a compelling case for their product’s #value and #performance. In this article, we'll explore how to tap into existing Conjoint Analysis to provide #retailers with the proof they need to keep your products front and centre. 🔽 #BlogPost #ProductivityHacks #BusinessTools   https://lnkd.in/dy6QmAjg

👨🏫 At the #EPP Global Retail & E-commerce Pricing Forum in Barcelona, our Andy O'Brien delivered an insightful presentation on how retailers can leverage conjoint analysis to test across categories and assess the potential impact of adjusting #headline deals. He highlighted category-specific #price elasticities, such as the stark contrast between Fresh Meat and Beer (Heineken), and discussed how retailers can experience a ‘Halo’ effect on their overall value perception based on other #offers. 💡 Key insights from the presentation included: 🍺 Heineken 15s had PED x2 that of 18s #Coke Zero. 🥇 Tesco emerged as the leader in perceived fresh quality, gaining more market share despite offering similar deals. 🖼 Leaflet design matters—brands should aim for the top left corner for maximum visibility, though consumers tend to scan multiple deals across retailers to trade off for the best offers. 🙏 Special thanks to Seán Higgins at (tag) FUTURE PROOF INSIGHTS | Consumer Neuro for supporting the study with eye-tracking and ECG technology, which revealed how #consumers engage with #deals. 🍨 One standout finding: Ice cream, particularly #Häagen-Dazs, had the highest performance in branded product deals, underscoring its potential as an affordable luxury that retailers should heavily support. Dunnes Stores SuperValu #Adli Lidl International The HEINEKEN Company The Coca-Cola Company #Hellmann’s

EPIC continues to grow from strength to strength - we have expanded the team. 💪 💪 💪 📊 EPIC Conjoint is delighted to introduce three new hires whose knowledge, experience, and responsibility in their work will further contribute to the accuracy of our research and, consequently, to the satisfaction of EPIC’s clients. We have strengthened our team with two Survey Success Analysts for FMCG and Retail - Neha Bowalekar and Wesley Jacobsson. 📈 Neha has experience in using and synthesizing a broad range of information sources, including Nielsen, Kantar, Mintel, and Numerator. At EPIC Conjoint, she serves as a Survey Success Analyst, actively shaping survey designs to uncover valuable insights for informed decision-making. She recently completed a Masters degree in Business Analytics from the University of Limerick, driven by her passion for leveraging technology and data to enable smarter and faster business decisions. 📈 Prior to joining EPIC Conjoint, Wesley completed a Masters in Market Research and Consumer Behavior at IE Business School in Madrid, Spain. During this time, he deepened his expertise in research methods and consumer psychology and worked as a research consultant with leading companies such as Mondelēz, Nielsen, Kantar, and IPG Mediabrands, gaining hands-on experience in understanding and influencing consumer behavior. 📋 In successfully performing these important tasks, Neha and Wesley will be supported by Anastasiia Shevchyk. She holds the position of Survey Success Assistant, which involves supporting clients during the creation and implementation of surveys, as well as collaborating with teams to ensure that the data is accurate, precisely defined, and delivered on time. Welcome, Neha, Ana and Wesley. We are looking forward to you bolstering our team. Enjoy your EPIC journey! 🎉 #Welcome #NewTeamMember #NewColleague

It was a pleasure to meet Karan Sood from Rakuten Kobo Inc. and so many other successful #pricing practitioners at the #Ardensi 5th Annual Pricing Strategy USA Summit in #Chicago last week. Shout out to Dean Mekelburg, Sayantan Bose, Binoy Chacko, Guneet Arneja, Rahul Gupta, Harry Ergan, #Liz James, Andrew B. A very productive and enjoyable event was had. Suffice to say #GenAI was the dominating theme. Our big takeaway was that a mature data infrastructure is absolutely imperative for building an effective Gen AI solution. Without mature data, it’s akin to building a house on a foundation of sand. We were subsequently shocked to learn a significant amount of companies are nowhere near the level of data maturity required for Gen AI. Similar to other recent Pricing conferences, it was apparent many US companies are setting prices based on price elasticities calculated using historical price and transaction data only, and unreliable historical data in a lot of instances. In other cases, global companies may have reliable data in mature markets in North America and western Europe, but lack reliable data in less mature markets. The good news is there is no need to despair. Conjoint analysis is a tried and trusted way to set prices regardless of data maturity. By grounding historical price elasticities with current price elasticities, companies with poor data can inject more accuracy into predicting how customers will react to a price change, pack change, promotion or product innovation. I will let you into a little secret. Most of EPIC Conjoint’s customers are successful companies who use conjoint analysis to bolster their price setting even in their mature markets where they have solid reliable data. Go figure!

📆 It's the end of Q3 and annual planning is in progress in most FMCG businesses. Our Andy O'Brien has prepared a paper highlighting some key considerations when #planning for next year. We've called it "Boiling the Frog" because there are so many positive growth drivers hidden amongst the sombre headlines of #inflation, war and immigration (due in most part to it being an election year). 💡 We believe you should be considering all these factors when faced with setting the #brand plan and sales forecast: ▪ Political change  ▪ Inflation & interest rate drops ▪ Demographic data and the emerging immigrant populations with new needs We remind you that in our previous white paper we accurately predicted the willingness of gamers to pay over $100 for the highly anticipated GTA 6. 💪   🤝 Download your free copy on annual planning. 🔽 https://lnkd.in/dxpeKV5z

The new blog post by Andy O'Brien about the challenges of dynamic pricing using the example of ticket sales for Oasis's reunion tour. #Oasis #ticketing #DynamicPricing