Marketing Society of Ireland

🚨 REMINDER🚨 The closing date for entries for The Marketing Society of Ireland Research Excellence Awards is this Friday, 1st November 2024 at 4pm. Entries must be submitted online and further information is available at https://lnkd.in/daMdQUv As always, we wish those entering the awards the very best of luck and we look forward to announcing the winners at our prestigious awards ceremony on Friday, December 6th in the The Shelbourne. Thank you to our sponsors dmg media, global, Mediahuis IRL, FUEL, Outdoor Media Association, RTE, Norstat, Business Post & AIB.

🚨 Q4 Unwrapped: Holiday Horrors & Miracles – Join the Future Council for a Fun & Insightful Event! 🎄🎁 As we approach the end of a challenging and transformative year, it's time to take a moment to reflect, laugh, and learn. Join us for Q4 Unwrapped: Holiday Horrors & Miracles, a unique event where we explore the highs and lows of the holiday season, share some unforgettable stories, and gain valuable insights on navigating the final quarter of the year. Whether you're managing end-of-year targets, planning for a holiday break, or just looking for some seasonal inspiration, this event has something for everyone: 🧠 Inspiration from Industry Leaders 🎉 Interactive Discussions & Networking 🤣 Humorous Holiday Tales 🎁 Practical Tips for a Successful Q4 When: Tuesday 26th November, 6pm Where: Group M, D08 R990 Don’t miss out on the chance to unwind, learn, and connect with like-minded professionals. Let's share our "holiday horrors" and celebrate our "miracles" together! 👉 get tickets now: https://lnkd.in/eWWqwrnH #Q4Unwrapped #HolidaySeason

The Lepere Elevate Award is a brilliant evolution of one of our long standing awards, focussed on bridging the gap between academia and the business world. Today is the final day for submissions - we can't wait to see all the wonderful applied market research projects from marketing students across Ireland. https://lnkd.in/enX_2AW8

From Old Codes to New Connections: Unlocking the Power of Sub-Cultures The Marketing Society of Ireland played host to another great panel yesterday where our MD and Head of Strategy Vivian Chambers was joined by those shaping culture – Daniel Lambert, Jonny Boyle and Shaunagh Farrelly. The discussion delved into the evolution of subcultures and the role they play in creating a space for brands to authentically engage with their customer base. Touching on culture in Ireland specifically, a nation that was once a champion in community building and connection has now experienced a tremendous change – the third spaces that once brought us together are now being hollowed out. But, there is hope at the end of the tunnel as a refresh of old codes and old communities is now happening – and brands can make an effort to play a deserved role in culture. Again, a big thank you to the the Marketing Society and FUEL for hosting the event.

Roger Sherlock, Head of Discipline of Marketing at TU Dublin, is a strong advocate for the Lepere Elevate Award and the connections it delivers between academia and business. Roger has seen many excellent students showcase their learning and talent through this award and has been proud to see them become graduates of distinction, highlighting their involvement. Deadline for entries is this Thursday, for more information check out our website: https://lnkd.in/e_rBWhs9

FUEL were delighted to welcome the Marketing Society of Ireland back into our HQ this evening. The panel - inclusive of our own Jonny Boyle Head of Brand, Vivian Chambers founder of Bricolage, Daniel Lambert COO Bohemian Football Club and Shaunagh Farrelly strategist Boys + Girls picked apart the interesting subject of sub-cultures and how modern society has impacted them. #ThoughtLeaderahip #SubCultures Mark Noble Sarah Sherry Irene McEvoy Sarah Chapman

Professor Finola Kerrigan, Professor of Marketing at Birmingham Business School, is one of our esteemed judges of the Lepere Elevate Award this year. The deadline for submissions is next Thursday 31st of October and we're inviting marketing students across Ireland to showcase their talents with live or existing applied market research projects tackling real-world challenges. For more information, visit our website: https://lnkd.in/enX_2AW8

Alan McAleenan, Marketing Director at Guinness Ireland, is one of our brilliant Lepere Elevate Award judges. Through the Lepere Elevate Award, marketing students are invited to showcase their talents with live or existing applied market research projects tackling real-world challenges. Seize this unique opportunity to demonstrate your skills, gain industry recognition, and forge impactful industry connections. https://lnkd.in/enX_2AW8

🚨 Next Event: From Old Codes to New Connections: Unlocking the Power of Sub-Cultures 🚨 Next Thursday 24th October we'll be continuing conversations on the evolving dynamics of CULTURE and its pivotal role in contemporary marketing strategies. Join us as we delve into the transformative impact of sub-cultures on branding and consumer engagement with our speakers; - Daniel Lambert; COO, Bohemian Football Club, Co-Founder, Bang Bang and Manager of Kneecap - Vivian Chambers; Founder, Bricolage - Jonny Boyle; Director of Brand Experience, FUEL - Shaunagh Farrelly; Senior Strategist, Boys + Girls Buy your tickets today - https://lnkd.in/emMYxyqw Hosted by FUEL and sponsored by RED C Research.

“The difference between me and AI is that my hallucinations are particularly human” Marketeer Nick Law has worked with high-profile brands like Apple and Nike. Now global creative chair at Accenture Song, he outlines his vision for the industry's future as it enters the era of generative AI. He spoke at an event organised by Accenture Song in collaboration with the Marketing Society of Ireland with The Currency as media partner. Find out more here: https://lnkd.in/edX8Fcvg