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Meta’s testing a couple of new security processes that utilize facial recognition including a facial matching process to help identify “celeb-bait,” which is where scammers use images of public figures in order to bait people into engaging with ads that then lead to scam websites.

YouTube aims to help users become more digitally literate via a new partnership with the Poynter that will provide access to training materials and informational resources designed to highlight the dangers and risks of online content.

Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device, which it unveiled at its partner summit last month. The new experiences, created by developers with early access, highlight the interaction possible with the glasses, and how they could be used in real world scenarios.

Google’s updating its Travel Ads in search with additional informational options, while it’s also testing out expanded location promotions in-stream. Google will now enable all travel advertisers to include additional feed data, including prices, dates, ratings and images, based on real-time info from your business.

TikTok is making a bigger push into sports with an exclusive live stream of Inter Miami's upcoming finals match, though with a catch that leans more into how Twitter has sought to integrate live sports coverage.

The X ban has been lifted by Brazil's Supreme Court as Elon Musk backs down on his refusal to remove extremist content from platform. Justice Alexandre de Moraes said that he authorized the "immediate return" of X's activities in the country after it paid hefty fines and blocked accounts accused of spreading misinformation.

TikTok faces another legal challenge in the U.S., this time with 14 states suing over alleged harm to children's mental health through a ‘dopamine-inducing’ algorithm that can lead to anxiety, depression and body dysmorphia. 

Threads is working on a new feature that will integrate groups into the platform, similar to subreddits and Communities on X, creating opportunities for users to uncover topic-based communities allows people to create to join based on interest. 

According to an announcement made by Snap on Tuesday, the app’s main Chat tab will have ads, which has, up until now, been free of ads. Users will begin seeing “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about Sponsored Snaps and will be able to tell them apart from regular messages, said Snap. If a person decides to leave a Sponsored Snap unopened, it will eventually be removed from their inbox, and if a user decides to open a Sponsored Snap, they can reply to the ad or click on a link to learn more.

During Advertising Week New York, Meta announced new ad updates including AI video animation tools, expanded creator collaboration options, additional Collections promotion features, and more.