TBWA\Ireland

‘Contemporary democracy is a marketplace, and to win you must sell a simple, consistent and memorable brand. A blunt-force brand that can become embedded in millions of brains through repetition.’   Our CSO, Paul Fisher, analyses the topical debate of the moment, Harris v Trump, and explains why what the election really boils down to is a battle of the brands.    Read more here: https://lnkd.in/eEYbYu74

We’re delighted to share our latest campaign with Glenveagh Properties plc.   Our newest development of the 'Love Where You Live' platform is a celebration of what’s at the very heart of Glenveagh – community. Featuring a snapshot of the clubs, groups and volunteers that Glenveagh supports every day, the campaign is a celebration of their commitment to nurturing flourishing communities. Beyond building high-quality, energy-efficient homes, the company proudly supports over 1,000 sports clubs, local groups and schools programmes. Thanks to Glenveagh for their ongoing trust and collaboration on so many projects that we're proud of.   Catch the campaign on TV/VOD, Social, Cinema, Radio, Outdoor and Online.    Credits:  Glenveagh Head of Marketing, Cameron McDonnell Senior Marketing Manager, Martin Clancy Digital Marketing Manager, Sarthak Sharma Head of Community Engagement, Annette McGarry Community Engagement Specialist, Megan Ferguson Brand Executive, Sarah O'Loughlin MMII Marketing Co-Ordinator, Emma O’Neill Creative Content Manager, Fiona Kenny   TBWA\Ireland CEO, Deirdre Waldron Executive Creative Director, Des Creedon Head of Copy, Alan Byrne Art Director, Adam Crane Producer, Onagh Carolan Strategy Director, Aleesha Tully Strategy Planner, Katherine (Katie) Atkinson Social Strategist, Clare Maunder Senior Account Director, Niamh Mc Dermott Senior Account Manager, Ciara Mannion Creative Director, kirk bannon Junior Art Director, Glen Foran Executive Director FEED by TBWA & Products, Andrew Murray Head of Digital, Social & Content, Luke Wilson Performance Manager, Andrea Elebert Design, Joe Collins Retouching, David Picquenot Final Art, Zoltan Kuti   PRODUCTION Production Company, Assembly Director, Lochlainn McKenna Assembly Producer, Rebecca Bourke DOP, Al Hooi Post production, Gabha Post Editor, Allyn Quigley Social Edits, Bobbi Kiberd & Ali Kearney Recording Studio, Mutiny Sound Engineer, Art Skehan Voice Over, Clelia Murphy

There’s something in the water…🦈 To continue our award-winning streak, we’re absolutely thrilled to have taken home not one, not two, but SIX Shark Awards last month. Our work with Dublin Samaritans, ‘Cracks’,  won Silver in the Illustration category, and Bronzes in the Best Editing and Ambient - Special Build categories. BUMBLEance's ‘Stand Up to Illness’ bagged Bronze in the Charities & Trusts category. And 'Your Vote is Your Voice’ for An Coimisiún Toghcháin, The Electoral Commission won Bronzes in the Best Writing/Idea and Public Awareness & Political Party categories. Shout out again to our Senior Producer Hannah Lambert, who won Ireland’s ‘Best New Producer’. Congratulations to our clients on the well-deserved wins! And thank you everyone involved.

We couldn't be prouder today, celebrating 4 big wins for our clients at the Effie Awards! These wins also make TBWA\Ireland the most awarded agency at today's event.   Our work on ‘Power to the Mortgage People’ with EBS d.a.c. has won Silver in the Finance and Insurance category; and ‘When Fun Beats Fear’ with Tourism Northern Ireland has won Silver in the Sustained Success and Public Service & Government category, and Bronze in the Leisure Category. Well done everyone involved.    A huge thank you as always to our clients as we continue to collaborate on award-winning work!

We couldn't be prouder today, celebrating 4 big wins for our clients at the Effie Awards! These wins also make TBWA\Ireland the most awarded agency at today's event.   Our work on ‘Power to the Mortgage People’ with EBS d.a.c. has won Silver in the Finance and Insurance category; and ‘When Fun Beats Fear’ with Tourism Northern Ireland has won Silver in the Sustained Success and Public Service & Government category, and Bronze in the Leisure Category. Well done everyone involved.    A huge thank you as always to our clients as we continue to collaborate on award-winning work!

We’re delighted to announce that the amazing Bairbre McGlade, Creative Director, has been selected as a juror for the Immortal Awards.  These awards celebrate creativity that will live forever… we’re sure Bairbre will have her work cut out. Best of luck to all the nominees.

Time to spill the tea! ☕ We’re beyond thrilled to unveil our latest brand platform for the iconic Barry's Tea – You’re Home. In collaboration with Bricolage and the brilliant Ken Wardrop, we’ve captured the emotional connection Irish people have with this beloved brand – a symbol of community, belonging, and what it means to feel truly home. Our documentary-style campaign features heartwarming stories from extraordinary people like Darren McFadden & Emma Melay, caretakers of the Great Blasket Island, and Skibbereen rower Kelly Oforji. 'Wherever they are or whatever they’re doing in life, they find a sense of home and belonging through their passions, communities and Barry’s Tea.' Big shoutout to Barry’s Tea for the trust and partnership, and to everyone involved in bringing this powerful vision to life. Stay tuned for more on TV, social, OOH, and beyond! Client: Barry's Tea Managing Director: Aiden Dunlea Marketing Director: Camille O'Flanagan Brand Manager: Dolores Farrell Agency: TBWA\Ireland Executive Client Growth Director: Sinead Lee Strategy Director: Ronán Jennings Creative Director: Bairbre McGlade Copywriter: Shane O'Brien Senior Account Manager: Áine Neenan Producer: Georgia Stevenson Production Company: Antidote Films Director: Ken Wardrop Producer: Andrew Freedman Line Producer: Paula Stewart Production Manager: Jessie Hayden Production Assistant: Clara Murphy Set PA: Alan O’Mahony, Jonni Kelly Medic: Blue Screen Medics Director of Photography: Eoin McLoughlin, Colm Hogan 1st AC: Dean Gordon & Roman Bugovskiy 2nd AC & Transport: Conor Lally Drone Op: Colm Hogan, Roman Bugovskiy Sound Recordist: Rob Moore Art Director: Harrie Fallover Production Designer: Joe Fallover Gaffer: Micheál O’ Mogain, Ian Kearney Editor: Allyn Quigley Online: Raygun Post Colourist: Mattieu Toullet @ Company 3 Post Supervision: Jen Connolly @ Pence Post Photographer: Leo Byrne Photographer Assist: Thomas Murray Retouching: Lee Hickman Sound Studio: Avondale Studios Limited Sound Engineer: Kevin Breathnach

A huge congratulations to our Creative Producer Hannah Lambert for winning Ireland’s ‘Best New Producer’ at the Shark Awards 2024! 🦈🎉 Hannah started as a Production Intern with us just over 3 years ago, and in that time has built up an impressive portfolio of work, particularly in the world of broadcast production. Well done Hannah!

We’re thrilled to announce that we’ve been shortlisted as finalists in four categories of the Effie Awards 2024!   Our work on ‘Power to the Mortgage People’ with EBS d.a.c. has been nominated in the Finance and Insurance category; and ‘When Fun Beats Fear’ with Tourism Northern Ireland has been nominated in the categories of Leisure, Public Service & Government, and Sustained Success.   A massive thank you and congratulations to our tremendous clients and to our talented teams for their exceptional work on these campaigns. We’re looking forward to celebrating at next month’s ceremony!

Time to level up your marketing?  🎮 Swipe to find out some stats from our new report Gaming in Ireland: A guide for marketers who want to master the game that could change the game for you and your brands. 🕹️HIT GO and download the report now: https://lnkd.in/eW7gJbb2 Our talented TBWA team members involved on this project: Ecem Erdal Ronán Jennings Gustavo Richieri Sarah Madden Wojciech Karatysz Paul Fisher Barry O'Sullivan Ed Leamy Interviewees: Lauren Kavanagh Barry O'Rourke Sinéad Hosey Alan Swan Dave Madden Ben F. Trev Keane Manuel Correia Created in collaboration with Bounce Insights and Charlie Butler. Special thank you to Adriano Eliezer.