Talon Ireland

More #programmatic trends to be aware of in 2025 ✨💫 3️⃣ In 2025, advertisers will increasingly integrate #PrOOH into their overarching media strategies. This shift is fuelled in part by research highlighting the effectiveness of Out of Home (OOH) and digital Out of Home (DOOH) when combined with other media channels. 4️⃣ With PrOOH advertisers can target audiences with greater precision, analysing their behaviours. This contextual and real-time bidding enables brands to create more impactful micro-moments by leveraging dynamic triggers. To find out more, check out our blog detailing the PrOOH trends and predictions you need to know about: https://lnkd.in/dwbcyCkt

🌹 For #Valentine’s Day? or any day really. Aldi Ireland’s latest #OOH campaign is active across digital roadside screens, with a layer of #programmatic targeting giving a subtle nudge to hungry shoppers. Because whether it’s for love or just dinner, Aldi’s got you covered ❤. Love this one with Zenith, JCDecaux & Orb.

💘 We could go on (#trust us, we love #OOH), but here are our final two reasons to wrap up #Valentine's week! 4️⃣ Flexibility: Dynamic #DOOH campaigns adapt in real time and deliver an average 16% uplift in sales 📈. 5️⃣Drives Results: OOH isn't just about awareness - it's a proven driver of action. Call-to-action metrics are up 6% vs 2023 🚀. From reach and trust, to flexibility and performance what's not to love about OOH ❤!

EVerything you need to know 🚗⚡ Renault has landed at Dundrum Shopping Centre! The #OOH campaign aims to drive awareness of the new #RenaultR5 through targeted OOH placements. Working in perfect synergy with live activations, a pop-up shop in Dundrum brings the campaign to life – featuring Ireland’s only R5 model alongside the Renault E-Tech and Austral E-Tech. Great work with OMD Ireland, Global Ireland & JCDecaux.

💘 With #ValentinesDay around the corner - we’ve picked our top 5 reasons to love #OOH! 1️⃣ Broadcast Channel: OOH gets your brand in front of everyone, everywhere. 2️⃣ Audience Growth: OOH’s transport reach keeps growing, so your brand is always making an impression. 3️⃣Trust: OOH delivers a 5.7% boost in trust. Who doesn’t love a reliable brand? Stay tuned for the next 2 on Thursday! 

🏉✈ Last weekend, Aer Lingus had fans covered with big, unmissable #OOH as they travelled far and wide to the Aviva Stadium as Ireland took on England. Now, it’s time to lace up again – Scotland awaits. We might be away, but as official airline sponsors of the IRFU, Aer Lingus is bringing #HomeAdvantage for the team’s away games. Let’s get behind the boys and bring the energy from here to Edinburgh! 💪🔥 Fantastic work with OMD Ireland, Droga5 Dublin, JCDecaux, Micromedia Outdoor.

Turning our focus to #programmatic. Here are some #trends to be aware of in 2025. ✨💫 1️⃣Programmatic #OOH (PrOOH) will continue its rapid growth in 2025, with big screens emerging as a key growth driver. With 9 large-scale digital screens now available to buy programmatically in Ireland and more on the horizon – spend in this space has seen an impressive YoY growth. 2️⃣This year, we believe brands will lean further into 1st party data. The availability of rich audience data has empowered brands to go beyond demographic targeting. In Ireland, advertisers are recognising the value of leveraging their own customer data – from app downloads to footfall metrics – to create more relevant and engaging messaging. To find out more, check out our blog detailing the PrOOH trends and predictions you need to know about: https://lnkd.in/dwbcyCkt

Prepare the wine, the diary, and the questionable life choices – because Bridget Jones is Back!! 💕 Running across awareness formats, with a special one-day digital activation tomorrow (because, obviously, St. Brigid's Day is the perfect excuse to celebrate all things Bridget). Fantastic work with EssenceMediacom Ireland, Universal Pictures, Empire Design, Brightside Media, Global Ireland & Orb. This campaign was planned and bought by Posterplan.

More trends in #OOH to be aware of in 2025 ✨💫 5️⃣ In a world grappling with ad blockers, privacy concerns, Google adopting a more updated approach to user tracking and privacy, and increasingly fragmented audiences - OOH is solidifying itself as a critical power play in 2025. 6️⃣As consumer behaviour evolves rapidly, data-driven strategies have become essential. We predict this trend to continue to evolve over 2025, driven by various economic and social factors all set to influence consumer behaviour in some form. 7️⃣In recent year, we’ve seen a significant shift across all sectors towards sustainability. Consumers are becoming more environmentally aware, and as such it’s our role to ensure we're all playing a part for our planet. To find out more, check out our latest blog detailing the OOH trends and predictions you need to know about: https://shorturl.at/SOXlU

Recognise this 👀? Yoplait Ireland Ltd. is back on #OOH with Skyr Yogurt. Championing sustainability in their latest campaign. This time, they’re reusing the yogurt pot from their previous special at the end of last year, giving it new life. The refreshed and reused special execution is supported by a wider campaign running across multiple environments, designed to connect with audiences through repeated touchpoints. Great work by Deirdre Lowry, Wavemaker Ireland, InSight Marketing & Brand Services, Pzazz Media, Brightside Media & Eclipse Media. This campaign was planned and bought by Posterplan.