Zero-G reposted this
“How do you make something altogether better? How do you get people thinking about value rather than cost? A commodity is all about cost. A brand is all about value.” These are the questions that drive the conversation in the latest episode of Brand Matters, a podcast from The Currency, proudly sponsored by Whitney Moore. In this episode, Alison Cowzer talks with Ciarán ÓGaora, founding partner and managing director of brand strategy and design business Zero-G. With a client roster that includes Smurfit Kappa, LetsGetChecked, Bord na Móna, and the Irish government, Zero-G has consistently redefined the essence of branding and identity for a diverse array of businesses. Ciarán shares the innovative strategies and creative processes that underpin Zero-G’s award-winning work, exploring what branding truly means and how it resonates with people on a deeper level. Join us and listen below: https://lnkd.in/eqjtFExG #BrandMatters #Branding #Innovation #WhitneyMoore