Anzu.io

How are you measuring success in gaming? 🎯 In a world where traditional advertising is losing ground, intrinsic in-game advertising stands out as a powerful way to engage with your audience. But how do you measure its success? Join our Unlocking In-Game Measurement webinar on October 29, where industry experts, including Jeremy Tauber, Laetitia Guillaneuf, Prasad Abhanave, Kevin Villatoro, and moderator Ashwini Karandikar, will dive into: • Intrinsic in-game advertising’s role in omnichannel strategies • How key metrics like attention, brand lift, and attribution can be measured in-game • Real-world insights from groundbreaking campaigns This is your chance to learn from the best and take your in-game advertising to the next level! 👉 Sign up here: https://hubs.la/Q02RZZZY0 #AdTech #Gaming #DigitalMarketing #Webinar #IIGA

🎮 Take your ads in-game this holiday season! 🎮 The 2024 holiday season is shaping up to be bigger than ever, and with 4.2B monthly impressions, our intrinsic in-game ads are your gateway to connecting with your audience where they’re most active over the holidays. 🛍️ Our audience is more likely to: • Be the first to buy or try new electronics 📱 • Advise others on tech & fashion 👗 • Make purchases on Black Friday & Cyber Monday 🛒 Don’t miss out on this opportunity to drive brand consideration and purchase intent during the busiest shopping season of the year. 👉 Get in touch with us today to plan your holiday campaign! 🎁 https://hubs.la/Q02R3P3d0

🎮 The future of in-game ads with TapNation at gamescom 2024! 🚀 We sat down with Herlinda Garcia, Acquisitions Manager at TapNation last month, to explore what’s next for intrinsic in-game advertising. From player engagement to seamless ad integration, Herlinda shares insights into how in-game ads are shaping the future of gaming. Keen to start monetizing with in-game ads? Sign up here: https://hubs.la/Q02RbZPx0 #Gamescom2024 #InGameAds #AdMonetization #GamingIndustry

📢 Join us and our partners at Gameloft and Amazon Web Services (AWS) for an exclusive live session on October 15 where we’ll explore the art of intrinsic in-game ad monetization, share our success stories and answer all your questions! 👉 Save your seat here: https://hubs.la/Q02QV4zb0

🚀 Looking to monetize your tycoon and idle games without disrupting gameplay? Backed by insights from Anzu’s supply team—who have helped hundreds of developers across mobile, PC, and console platforms—check out these tips for implementing Anzu's non-disruptive ad placements that maximize revenue. Start monetizing today: https://hubs.la/Q02QdV6Q0 #GameDev #Monetization #InGameAds #AdTech #GamingIndustry

What impact do intrinsic in-game ads have on indie studios? Orhun Mert Simsek, co-founder of game studio APPS shares his experience of bringing ad placements to their hit mobile titles and where he sees the future of in-game monetization heading. Keen to start monetizing with in-game ads? Sign up here: https://hubs.la/Q02Q9-jG0

🏆 Exciting News! 🏆 🎉 We've been shortlisted for the Best Gaming User Acquisition/Monetisation Technology Award at the Wires Global for a campaign we ran with Sony promoting the INZONE Buds, noise-canceling earbuds tailored for gamers! 🎮 Big thanks to ExchangeWire for this honor—stay tuned for the results! 🙌 Find out more about the entry: https://hubs.la/Q02QznKf0 #Gaming #InGameAdvertising #IntrinsicAds #AdTech #WIRES2024

Sony MEA's campaign for their new earbuds followed our creative best practices and as a result, achieved a 39-point lift in ad interest, a 42-point lift in brand image, and a 35-point lift in brand consideration! Learn all about the creative best practices in our data-driven report. Download now! https://hubs.la/Q02P_GT40

Join us on October 29 at 9 am PT | 12 pm ET | 4 pm BST to unlock in-game measurement! 🎮✨ We’re bringing together industry leaders to explore how intrinsic in-game advertising is revolutionizing the way brands connect with gaming audiences. Our expert panel includes: • Jeremy Tauber, VP Sales US at Anzu • Laetitia Guillaneuf, Marketing Insight Project Senior at Happydemics • Prasad Abhanave, Integrated Planning Manager at UM Worldwide • Kevin Villatoro, Group Director, Media Partnerships and Investment at dentsu • Ashwini Karandikar, EVP Media, Technology, Data at 4A's (Moderator) From integrating intrinsic in-game advertising into omnichannel strategies to the latest advancements in measurement guidelines, this session will be packed with actionable insights. Don’t miss this opportunity to have all your questions answered! 👉 Register now to secure your spot! https://hubs.ly/Q02QdNdQ0 #Gaming #AdTech #Webinar #IIGA #Measurement

🎮 Game developers, curious about the impact of monetizing with intrinsic in-game ads? Gilles D., Director at Oddshot Games, the studio behind the indie ice hockey hit Slapshot: Rebound shares his journey with in-game monetization and its effects on both the game and the studio. Catch his insights as part of our gamescom conversations series. Keen to start monetizing with in-game ads? Sign up here: https://hubs.la/Q02PHpHr0