FUGU - Every Payment Counts פרסם מחדש את זה
As CTO of FUGU, I've seen firsthand how global economic changes reshape fraud landscapes. Friendly fraud—a deceptive yet common issue in which legitimate customers dispute valid charges, has surged alongside the increased adoption of digital payments. The rise in synthetic identity fraud and new attack vectors, accelerated by economic pressure, has shown that advanced machine learning models and real-time monitoring are no longer optional but critical. Our multi-tiered approach enables merchants to combat fraud more effectively, preventing chargebacks and mitigating losses. At FUGU, we're tackling this with cutting-edge AI-driven fraud detection that goes beyond traditional solutions. By decoupling payment acceptance from verification and continuously monitoring post-checkout transactions, we can identify fraud patterns that would otherwise go unnoticed. But beyond technology, how do we address the root causes of friendly fraud? Is it purely a security challenge, or can customer education and improved communication play a more significant role in prevention? Should businesses rethink how they manage post-transaction customer interactions as the lines blur between genuine disputes and intentional fraud? I would love to hear your thoughts on going beyond the tech to build trust and mitigate friendly fraud in today's evolving digital economy. #fraudprevention #AI #ecommerce #friendlyfraud #fintech