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In our latest episode🎙️, Kfir Pravda and Or Moshkovitz sit down with Yuval Bramson, Global Head of B2B Marketing at Wolt, to dive into his journey of building a B2B marketing strategy from the ground up. Yuval shares how Wolt transformed from a food delivery service into a broader retail platform and the challenges of establishing a new marketing function. 💡 Key insights include: - Starting simple and leveraging existing resources - Securing buy-in for marketing initiatives - Building teams around existing strengths - Understanding the product and industry is crucial for success - Strategic persistence ("nagging") to secure investments - Flexibility, learning, and knowing when to say no are essential skills - Tune in now 🎧: https://hubs.la/Q02Svfw40 #B2BMarketing #MarketingStrategy #TeamBuilding #Leadership #PerformanceMarketing #Podcast

📢 Excited to share the latest episode of "ABX & Cocktails" with Dmitry Bergelson and Oleg Sobolev, co-founders of Extrovert! The pair dive deep into the importance of building strong relationships in sales and how Extrovert helping sales teams maintain connections at scale. Key takeaways from our conversation: 🤝 The power of relationship building on LinkedIn and overcoming its challenges 🎯 Diverse use cases for Extrovert across sales, account management, marketing, and customer success teams 📈 Why outbound outreach remains effective and the importance of diversifying outreach strategies 🤖 The impact of AI on sales and the ongoing importance of authentic communication 🗣️ The irreplaceable value of human involvement and active listening in the sales process Catch the full episode to learn more about their journey and tips on scaling relationships effectively! Tune in now: https://hubs.la/Q02Qqw-C0 #Sales #SalesEnablement #Outreach #CustomerSuccess #AI #B2BSales

🚀 We have reached an amazing milestone: Episode 20 of "ABX & Cocktails"!🚀 Join Kfir Pravda & Or Moshkovitz as they sit down with Avishai Sharon, CEO and co-founder of Trendemon, to discuss the challenges and opportunities in B2B marketing. Avishai shares his thoughts on: 🔍 The rise of buyer anonymity and understanding buyer interests 🤝 The need for alignment between teams to achieve unified revenue intelligence 🎯 Shifting from intent-based to interest-based marketing 🖋️ The value of quality human-produced content in the age of AI 🌐 Trends in website journey optimization 📈 Practical strategies for demonstrating marketing ROI and adapting to changing buyer behaviors Tune in now to gain valuable insights and strategies: https://hubs.la/Q02G9Hnc0 #B2BMarketing #RevenueIntelligence #MarketingROI #ABX #AI #ContentMarketing #BuyerBehavior #WebsiteOptimization #Trendemon

In episode 19 of “ABX & Cocktails,” Kfir and Or sit down with Daniel Zacks, Senior Manager of Revenue & Marketing Operations at Panorays to dive deep into the world of tech stacks in marketing and revenue operations. 🎙️ Key Takeaways from the Discussion: 1️⃣ Evaluate tools based on their value and fit for your organization's specific needs, rather than just opting for the most popular solution. 2️⃣ Understand the impact had COVID-19 on purchasing decisions, emphasizing the necessity for data-driven justifications for expenses. 3️⃣ Daniel shares his approach to evaluating tools, recommending careful consideration of integration, cost, and onboarding ease. Tune in to gain valuable insights for anyone involved in marketing and revenue operations. https://hubs.la/Q02zChy30 #Marketing #RevenueOperations #TechStack #ABXandCocktails #Podcast #Panorays #DataDriven #COVID19Impact

Episode 18 is out! Join Kfir, Or, and Alexis- M. from SaaScale as they dive into the use of AI in sales processes and enhance personalization strategies! 🚀 Key topics covered include: 1️⃣ The challenges of implementing AI tools and the significance of understanding the buyer's journey. 2️⃣ The strategic approach to AI and the importance of validating hypotheses before scaling. 3️⃣ Navigating intent data and overcoming its challenges for effective utilization. 4️⃣ A focused strategy for leveraging AI in sales and marketing. Don't miss out on these invaluable insights! Tune in to gain a deeper understanding of how AI can improve your sales and marketing efforts. https://hubs.la/Q02yBC1V0 #AIinSales #MarketingStrategy #SaaS #Personalization

Join us on “ABX & Cocktails” as we delve into the power of second-party data with Robin Izsak-Tseng, VP of Revenue Marketing at G2! 🎙️ Discover actionable strategies to leverage intent data effectively across your marketing and sales endeavors, translating understanding into tangible results. Key topics include: 🔍 Unveiling Buyer Intent's Three Pillars for market dominance and revenue efficiency. 🛣️ Decoding the Buyer's Journey to personalize your marketing strategies. 💼 Activating Intent Data for effective enterprise engagement and revenue growth. Don't miss out on this invaluable discussion! Tune in now: https://hubs.la/Q02yBzjh0 #RevenueMarketing #IntentData #EnterpriseSales #MarketingStrategies

In episode 16 of "ABM & Cocktails" features, Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry. Adir dives into transitioning to larger hotels and chains, discussing realignment of teams, reshaping materials, and implementing ABM. Join us as we explore tailored messaging, technical challenges, ABX strategy, and aligning Salesforce. https://hubs.la/Q02yzfnj0 #ABM #MarketingStrategy #HospitalityTech

What do lemons🍋 have to do with conferences? Our latest episode of "ABX & Cocktails"🎙️🍹, featuring Shiri Katalan, Head of Growth at GlobalDots, will be answering that question and more as we explore the world of unconventional marketing strategies. In this conversation, we will discuss: ✨ The significance of crafting memorable experiences at conferences and events. 🍋 Shiri's innovative use of fruit and origami to engage potential customers. 💡 Emphasizing the importance of thinking outside the box and infusing fun into marketing efforts. 🌟 Plus, tips from Shiri on generating creative ideas. Don't miss out on this insightful discussion! Join us on "ABX & Cocktails" to elevate your marketing game. https://lnkd.in/dg8wz3QQ #ABXCocktails #GlobalDots #HRtech #MarketingStrategies 🚀🍹

Excited to share our latest episode of "ABX & Cocktails"! 🎙️ In our third gifting installment, we dive into the power of gifting as a marketing and sales strategy, emphasizing personalization and recipient understanding. Tune in to explore how different departments can leverage gifting, integrating it into workflows, and measuring success. https://hubs.la/Q02yzfnc0 #ABX #Marketing #SalesStrategy

Let's talk G2 buyer intent! With over 90 million verified users, G2 is the cornerstone for software buyers globally, offering data that lets teams engage with potential buyers at just the right moment. Find out more here: https://hubs.la/Q02zsLp20