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Founder and CEO at Merito I Helping D2C Brands Grow Using Their Own Data I Ex ICICI
How can a young D2C brand become a part of the Big Fat Indian Wedding? We cover this in the latest edition of The Merito Newsletter. We’ve all read the stat that 38 lakh weddings are expected this wedding season. However, more than 50,000 of these weddings are expected to spend more than Rs. 1 crore! This is the real market for D2C brands to target. And with a few easy marketing hacks, brands can quickly capitalize on this opportunity. Highlights from this edition - - Gifting has become a huge part of weddings - be it with invites or welcome baskets at destination weddings. This is the trend that D2C brands should capitalise on - finding a way to put their product in that gift basket. - It all boils down to positioning. Build creatives that make a user associate your product with a wedding. If Sleepwell can position a mattress as a wedding gift, any product category can try! - E-gift cards are a great replacement for cash gifts. They’re also easy to execute. - Hotels and salons have the highest footfall during this season. Strike up a partnership with these in your popular cities. StarStruck by Sunny Leone recently tied up with a chain of 204 salons in 51 cities. Just in time for the season! - Build engaging content using popular wedding stereotypes or “How To” content. SUGAR Cosmetics, Nykaa and Myntra are excellent at this. Do you think a young brand can realistically break into the wedding market? Let us know in the comments! Checkout the newsletter here - https://lnkd.in/dBDHu2xa #d2c #ecommerce #weddingseason