DAiOM

As the festival of lights begins, we wish you and your loved ones joy, prosperity, and endless happiness. Happy Diwali! #diwali #festivaloflights #happydiwali #festive

A picture speaks more than a thousand words, and data visualization is key to interpreting data effectively. Data is only powerful when it’s understood. But, today, data is everywhere. But raw data doesn’t speak for itself—it needs the right tools to bring it to life! But with so many tools out there, which one is right for your needs? This is where Data visualization comes in! It isn’t just about making data look good. It’s about making insights accessible, quick to understand, and ready for action. From tracking KPIs to spotting trends, having the right visualization tool can make all the difference. We have covered these 4 data visualization tools that we have covered in a blog that we recently put together: • 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜 • 𝗧𝗮𝗯𝗹𝗲𝗮𝘂 • 𝗚𝗼𝗼𝗴𝗹𝗲 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 • 𝗤𝗹𝗶𝗸 𝗦𝗲𝗻𝘀𝗲 Each tool offers unique features, but they all share a goal: turning complex data into clear, actionable insights. Check out the link to the blog in the comments section! At DAiOM, we’ve worked with brands to find the best fit for their data needs. And we’ve compiled our findings in our Knowledge Base! We share insights on #Omnichannel, #Martech, and #AI, follow us at DAiOM for more! #marketing #data #analytics #dataanalytics

Why Every Brand Needs to Go Omnichannel? - 13th Edition ⤵ Enjoy Reading! #omnichannel #marketing #product #online #offline #store

How to identify brands with great culture ? More people who are switching jobs are preferring brands with good #culture. Last year on a trip to Sikkim, I met a girl had been just laid off from an renowned Indian startup company. As we were talking, she asked me how the culture at my firm was, to which I replied "It is decent". And she very confidently said that her firm had a great culture, offered free food, fancy office, macbooks and huge esops. But what’s the point of a great culture if the firm overhires, overpays, and then fires? This discussion lead to us discussing that, there are 2 types of brands - 1.⁠ ⁠Who talk about culture on social media 2.⁠ ⁠Who really build it And both are mutually exclusive. From my experience working with various brands, brands like American Express & Tata Group carrying strong cultures rarely broadcast it. Culture is a result of a million small actions that you do on a day to day basis. Brands who are struggling with culture tend to do all things about having : • culture hand book • culture goals • culture officer It is like improving SEO on Culture. Real culture is built quietly, through everyday actions over the years, not through titles or buzzwords. To me, the real test of Culture is - When employees leave and still talk about the brand positively, and recommend your brand both as an employeer and as a product. That’s when you know you’ve built something lasting. As I think about culture at DAiOM, one question I am still struggling to answer . Is Culture is built by the brand or by the people leading the brand ? Share your thoughts in the comments below 👇

After interacting with 20+ omnichannel brands in the last year, here's what we learned ⬇️ There 3 key aspects of Omni Channel - 1. Sales 2. Marketing 3. Service Most brands only focus on the marketing and sales aspect of the omnichannel strategy But they leave out the most important aspect- Servicing In our experience, we’ve seen that it is very crucial for brands Why? Simply because it builds trust and loyalty with customers Today, Omnichannel isn’t optional It’s essential for both online and offline brands to survive. Customers expect a seamless experience across all touchpoints be it a website, store or social media. This consistency: ➡️ Builds trust ➡️ Boosts customer loyalty ➡️ Drives repeat business and growth Over the last one year, at DAiOM we have documented our learnings about Omni channel over 100+ pages of resources. If you want to get this guide- 👍 Like this post 🤝 Connect with me ⬇️ Comment "Omni" and We send you a free Omni channel guide #omnichannel #sales #marketing

What if you could unlock the secret to boosting your physical store sales by over 30%? - 12th Edition ⤵ Enjoy Reading! #marketing #omnichannel #retail #localseo #online #offline

Driving footfall to stores is the #1 challenge Omni Channel Brands face .. But is there an data science approach to this 🤔 Driving Store Sales is not an easy thing but requires an analytical approach. The way we do ecommerce funnel, a similar approach is used for Stores as well. Store Sales = Footfall X Conversion X Average Order Value While most brand focus only on increasing footfall, the factors affecting Conversion, and AOV is generally missed. This is not new Here are 5 key learnings we had working with multiple brands : • Online discovery of stores can influence 30%+ footfall • Marketing can drive footfall , but in a limited manner • Measuring footfall accurately is #1 challenge • Store experience is key drive conversion • Understanding what impact conversions At DAiOM we have worked with multiple brands to project around driving footfall and put our learnings together. And have compiled all our findings in a detailed research. To learn more, dive into the carousel for all the summary! If this is of interest to you, and want to read our Footfall detailed guide : 1. 𝗟𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 👍 2. Comment "𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹" 3. Connect with 𝗺𝗲 And I'll DM you the Link We keep writing on Omni Channel, Martech , Ai and keep followup me & DAiOM . #omnichannel #footfall

Are Likes and Followers the Real Measure of Social Media Success? - 11th Edition ⤵ Enjoy Reading! #newsletter #socialmedia #likes #marketing #followers #socialmediamarketing

How can I improve my brand's Martech maturity Saurabh ? Martech improvement is the most common area we see most brands struggle with. 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 = 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 + 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 Martech is used to create, execute, manage, orchestrate, and measure the performance of online and offline content, campaigns and experiences. It is not only now in customer marketing, but is used in content, social media and seo. Multiple times we have seen that brand who leverage the power of Martech well have 30%+ better ROI from the marketing investments. It is quite impossible to imaging doing marketing with out any use of technology. Today with more than 10,000+ tools available and everyday new tools launching, it is impossible to be getting this right. To understand this in a simple manner, we divided Martech into Nine key subcomponents of Martech : 1. Customer Retention Marketing 2. Social Media Management 3. Data & Visualization 4. Digital Analytics 5. App Attribution 6. Lead Management 7. Whatsapp Marketing 8. Gen AI Content Creation 9. Search Engine Optimization Over the past year, we have spent 2000+ hours compiling all our findings into a 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝟭𝟬𝟬+ 𝗽𝗮𝗴𝗲𝗿 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗚𝘂𝗶𝗱𝗲. It covers : • Overview of Different Martech Components • How to evaluate each areas for the right tools • Shortlisting the top 10 tools in each area • Feature comparison on top Tools We have used this Martech guide with more 5 of our clients and they have found it super useful. At DAiOM to share all our learnings for free and happy to help. If this is of interest to you, and want to read our Martech detailed guide : 1. 𝗟𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 👍 2. Comment "𝗠𝗮𝗿𝘁𝗲𝗰𝗵" 3. Connect with 𝗺𝗲 And I'll DM you the Link We keep writing on Omni Channel, Martech , Ai and keep followup me & DAiOM .

Find Out How OKRs Help You Drive Growth! - 10th Edition ⤵ Enjoy Reading! #marketing #genai #chatgpt #okr #growthmarketing #newsletter