DDB Mudra Group

IPL season is a mad dash for advertisers, but are we sacrificing enduring impact for fleeting trends? Aditya R. Kanthy, CEO of Omnicom Advertising Group India, suggests it’s time to refocus on creativity and consistency. Read his insightful take on why IPL ads need to “go back to move forward” by clicking on this link https://lnkd.in/dZa4iej6 Mint #IPL2025 #CricketAdvertising #CreativityAndConsistency

Periods. The word means something different to every woman. But one thing remains the same—their shared struggles. But that’s about to change. Stayfree Tampons by O.B. are here to make your periods freer than ever before! Free from sight of blood. Free from wetness. Free from chafing on thighs. Because every woman deserves to stay free on her periods! Credits: Brand: Stayfree Creative: Rahul Mathew Siddhesh Khatavkar Harshada Menon Jyotsna Mohanty Manika Pangtey baskar thevar Atharva Pednekar Jena Shah Business: Saad Khan Pooja Mehta Snehal Wasnikar Kanchan Joshi Strategy: Shashank Lanjekar Atreyi Nag Tanvi Agrawal Films: Jay Gaikwad Riddhi Mehta Production House: EO2 EXP Director: Dishan Daswani Producers: Risheeta Agrawal, Rishab Agrawal Executive Producers: Farzeen Khan, Aparna Mangalam Editor: Sourya Sen Associate Editor: Saran Das DOP: Saumit Deshpande Production Designer: Karan Gupta Music Director: Abhishek Bhatia Post Producer: Debjan Bose #StayfreeTampons #Stayfree #Tampons #Periods #Menstrualcare #Menstruation #Menstrualhygiene

Rammohan Sundaram’s influence in shaping the digital landscape has earned him a spot on Agency Reporter’s India’s Most Influential Digital Leaders – List 2024. Way to go, Ram! Many more to come. #Recognition #DigitalLeader #Award #Win #Mudramax Frodoh

While reports like 'India's Gender Employment Paradox' show a 10% rise in female employment, we also know that over 89 million urban women are still outside the workforce. That's why at the DDB Mudra Group, we're committed to doing our part to bridge the gap. [Source: https://lnkd.in/dPufekpP] On Women’s Day this year, we're sharing our steps towards industry equity. From the Phyllis Project nurturing women leaders to our ICW Portfolio Evening providing direct access to industry mentors for women and non-binary creatives, we're taking action. And programs like 'We Don't Know Sh!t' help us confront biases and learn. Curious to see how? During the ICW Portfolio evening, Campaign India by met with Dara Lynch (CEO, D&AD) Darshan Gandhi (Global Head of Design, GCPL), and our DDB Mudra Group team, to talk about why we do what we do. [https://lnkd.in/dbSYt6-C] Plus, read Vanaja Pillai’s (President, 22feet Tribal WW) insights on driving DEI at the Group with Manifest [https://lnkd.in/dS77MfDR] We're striving for a future where everyone has a fair chance, and we're excited to be part of the change. #HappyWomensDay #WomenInAdvertising

We built a campaign on chaos, and somehow… it worked. 😏 Couples have been fighting since the dawn of time. But never before has their drama been this profitable. With Rift To Gift, we engineered the most unnecessary arguments (and the most strategic apologies). Turns out, ‘I can’t believe were mean to me in my dream last night’ is just one checkout away from ‘You’re the best, baby.’ 🥰 Our job here is done. 🔥   Credit List -  Agency: 22feet Tribal Worldwide, DDB Mudra Group Business: Vanaja Pillai, Shikha Davessar, Zubin S., Apeksha Pandey, Varda Choudhary, Pratibha Sudarshan Strategy: Rachita G. Creative: Rahul Mathew, Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Farhat Shaukat, Akshay Pathak, Kavya Gupta, Nupur Datar, Nadir Ahmed, Dhanya Purohit, Shubhangi Khandelwal, Kiran Kumar, Karthik Sankar, Manvir Kaur M. UIUX: Viswamoulie Selvaraj, Aparajita Sharma Production: Reshmi Ghosh, Rahul Mokhasi, Nikhil Gavit, Akash Davda, Yaseen Hafees Tech: Preetham Venkky, Shivanandan Lakshman, Sharmila Patel, Jagdeesh Tholeti, Jakeer Sasanoor, Sujith Aravind Finance: Tapas Baral, Ajinkya Kanchavade Flipkart: Pratik Shetty, Arun Jayaraman, Rupa Choudhury Writing Collaborators: Shamik Chakrabarti, Urooj Ashfaq, Shaad Shafi Production House: Potli Baba Mediahouse, Beliappa M, Amrita Hooda Director: ALTRAY For: Flipkart Minutes #22feettribalWorldwide #DDBMudraGroup #Flipkart #FlipkartMinutes #RifttoGift

Flipkart comes to the rescue of Maha Kumbh devotees waiting in long lines with a new service - Flipkart Line Sevak. A service where we deliver you the ultimate ease by standing in queue for you, giving you one more reason to love Maha Kumbh. Credits: Creative: Rahul Mathew, Siddhesh Khatavkar, Harshada Menon, Sourabh Dubey, Jyotsna Mohanty, Gaurav Mhatre, Manika Pangtey, Sahiti Gurram Business: Monideepa Nandi, Shweta Goyal, Kashish Bachani Director: Akshay Nair Producer: Ameya Raut Production House: Now Films

Three years strong! DDB Mudra Group maintains its #3 spot in Campaign Brief Asia’s India’s Hottest Agencies ranking with 1585 points. Congrats to the entire team, and a special shoutout to Rahul Mathew, India’s third Most Awarded Creative Director.

Whiskas got people talking with a series of intriguing billboards in Mumbai. The OOH was a part of their bigger campaign, making a case for a complete and balanced nutrition for cats to pet parents. Here's a look! #Collab #Whiskas #ForTheTigerInYourCat #Cats #PetParents

Please exercise caution and do not fall prey to people impersonating our office bearers or those that offer jobs in exchange for a fee. To be a part of the Group, visit our careers page - https://lnkd.in/dPz-4eg8 (Website link in bio)

In the battle for consumer attention, the most valuable real estate isn’t a media buy—it’s a lasting emotional memory. Introducing the Feels Barometer: a first-of-its-kind global tool that measures, decodes, and harnesses human emotion at scale. The Feels Barometer is here to help brands claim their share of heart, marketing a new era in emotional creativity. Here’s an overview of the research behind it: 🌟 Insights from eight global experts in emotions and psychology. 👥 140+ hours of deep qualitative research across diverse cultures. 🌍 Surveys of over 16,000 people across the U.S., U.K., Spain, Germany, Australia, Sweden, Brazil and France. 💡 100 real-life emotional triggers, from personal rituals to societal shifts. Learn more here: https://lnkd.in/d5CdSWVD Follow DDB on LinkedIn and for those who already do, sign up for "DDB Feels" newsletter [https://lnkd.in/dMA8ZnmE] and keep your eyes peeled for the first edition to drop later this week. #FeelsBarometer #DDBFeels #EmotionalCreativity