DesignMechanics

Dear Zomato Just add 'a' to make it contextual. #Eat #quickcommerce #marketshare

#Hashtags #are #mostly #dead. Social media algorithms have completely taken over. What you see is now driven by the content you engage with, not by hashtags. Even search heavily relies on context and content rather than just tags. On YouTube, it’s mostly metadata doing the work, not hashtags. So, on social media, it’s better to create content that is valuable, trending, and subject-specific.

Maha Kumbh Mela: A Marketing Powerhouse 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁𝘀: 𝗕𝗶𝗴𝗴𝗲𝗿 𝗧𝗵𝗮𝗻 𝗘𝘃𝗲𝗿 Marketing spends for the Maha Kumbh Mela have exploded - up 300% since 2013! With ₹4,500 crore on the table, FMCG giants are making bold moves to claim their share of this massive audience. This is more than advertising; this is strategy at scale. I𝘁’𝘀 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 - 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁: - HUL, ITC Limited, and Tabor are leading the pack with ₹120 crore+ investments. - airtel and Jio are using ₹80–₹100 crore each to push their 5G services. - Paytm and Flipkart are tapping into rural audiences with ₹50–₹70 crore campaigns. Meeting Pilgrims’ Needs: Safety, Hydration & Energy Smart brands know that solving real problems builds trust. EverReady: Siren torches for police personnel. Reliance Industries Limited: Hydration stations and rest zones. PepsiCo's Sting: Charging points and energy drink stalls. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗧𝗵𝗮𝘁 𝗦𝘁𝗶𝗰𝗸 | 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲: - 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻 𝗗𝗲𝘄: A 30-foot glowing bottle doubles as a navigation marker. - 𝗜𝗧𝗖 𝗕𝗶𝗻𝗴𝗼: Local culture meets interactive gaming booths. - The Coca-Cola Company-: Limited-edition packs and vibrant food carts. 𝗢𝘂𝘁𝗱𝗼𝗼𝗿 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹: 𝗔 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝗔𝘁𝘁𝗮𝗰𝗸 With ₹750 crore in outdoor ads, the streets are alive with hoardings and banners. Premium spots like Sangam Ghats come at a premium: ₹25–₹30 lakh per month. Meanwhile, digital platforms are booming. Hyper-targeted campaigns, influencer partnerships, and CPMs reaching ₹800 show just how fiercely competitive the space has become. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: Over 3.5 lakh Instagram posts on Day 1? That’s influence in action. Regional influencers charge ₹2–₹9 lakh per post, while macro campaigns run up to ₹30 lakh. 𝗧𝗵𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: The Maha Kumbh Mela isn’t just an event; it’s a case study in experiential marketing. The brands winning here aren’t just advertising-they’re building connections. The future of marketing isn’t about making noise; it’s about making memories. Data source - Business Standard and Money Control

Consistency Pays Dividends: Brands with Consistent Design See 23% More Revenue. Most people will tell you creativity is king. But they forget the crown sits atop consistency. Consistency in design isn’t just about using the same logo or color palette. It’s about creating a visual identity so strong and seamless that your audience recognizes you in an instant—whether it’s a billboard in Times Square or a thumbnail on Instagram. The numbers don’t lie: brands with consistent design generate 23% more revenue. Why? Because familiarity breeds trust, and trust drives sales. Yet, I’ve seen too many businesses sabotage themselves with fragmented visuals—changing fonts like changing socks, mixing messages until the consumer is dizzy. That’s not creativity. That’s chaos. Here’s the truth: A consistent brand identity multiplies your marketing efforts. Every ad, every package, every touchpoint becomes a drumbeat to your symphony, hammering your brand into the minds of your audience. Don’t let inconsistency rob your brand of its potential. Build with discipline. Design with precision. Deliver with unity. Your customers won’t just notice—they’ll remember. #BrandConsistency #DesignMatters #RevenueGrowth

First Impressions Matter! 90% Are Design-Related. In today’s fast-paced world, your brand has only a few seconds to capture attention and convey trust. The truth? 90% of first impressions are influenced by design. What does this mean for your business? - A cluttered logo can lead to confusion. - Poor packaging can send customers to competitors. - Outdated websites or social media profiles can damage credibility. At DesignMechanics Mechanics, we craft designs that make first impressions last. Whether it’s branding, packaging, or digital experiences, we help businesses stand out in the crowd. Let your design speak louder than words. #DesignMatters #BrandIdentity #BusinessGrowth

It is always : by plan by skill by process #Design

#HappyNewYear

Merry Christmas 🎄

Coca-Cola illustrated Santa, dressed him in red and white, and manipulated perceptions. The Coca-Cola Company Gave Santa Claus His Modern Glow (and Made Christmas Bigger Than Ever) 125 years ago, Coca-Cola had a problem: sales plummeted in winter. Back then, people saw it as a "summer drink." So, Coca-Cola did what the greatest marketers do, they created a story. They looked at Christmas and thought, What if we tied our brand to this holiday? But here’s the twist: Christmas wasn’t the mega holiday we know today. Easter was the real deal. Christmas was more of a solemn religious event, with mass and simple traditions. So, Coca-Cola's team took a character, Saint Nicholas, already fading into obscurity, and reinvented him: - They dressed him in red and white (Coca-Cola colors). - They made him plump, cheerful, and human-like (thanks to artist Haddon Sundblom in 1931). - They gave him rosy cheeks and a love for Coca-Cola. This version of Santa Claus stuck. And guess what? It worked. People started associating Coca-Cola with winter, holidays, and joy. But here’s where the myth and fact meet: - No, Coca-Cola didn’t invent Santa Claus, he was rooted in European folklore long before. - Yes, Coca-Cola’s campaigns made Santa's current image iconic. It became the Santa everyone recognises globally. Over time, their marketing not only boosted sales, it commercialized Christmas, made Santa an advertising icon, and even reshaped other traditions (like Hanukkah and Kwanzaa gaining prominence during the season). Coca-Cola didn’t just sell soda; they redefined how we experience an entire season. #Branding #marketing #genius #CocaCola #SantaClaus