E-Cell IIT Roorkee

📍 05/12/2024 | Room F211, HSLU - Institut für Innovation und Technologiemanagement IIT, Horw, Switzerland A room full of ambitious students from around the world, eager to shape the future of business. At the front, Professor Shaun West isn’t just teaching theory—he’s challenging us to spot opportunities, make bold decisions, and turn insights into impact. 𝐓𝐡𝐞 𝐜𝐚𝐬𝐞: 𝘊𝘰𝘯𝘵𝘦𝘹𝘵: Rolls Royce used to be a single company manufacturing both aviation engines and luxury cars. They split in two companies, Rolls-Royce, an independent company and Rolls-Royce Motor Cars, a company later sold to the BMW group. In the 1960s, the traditional business model in aviation was simple: sell the engine, make profits from spare parts. But this approach had two major flaws: 1️⃣ A great business model always has aligned incentives for the business as well as the customer— Airlines wanted maximum uptime and minimal maintenance costs, while Rolls-Royce profited from selling spare parts. Their incentives weren’t aligned. 2️⃣ The upfront cost of an engine (often $25M+) was a heavy CapEx burden for airlines. 𝐓𝐡𝐞 𝐏𝐁𝐇 𝐦𝐨𝐝𝐞𝐥: In the PBH model, the aviation engine is owned by Rolls as an asset and the customer only pays for the power by the hour (PBH). The customer pays for the engine availability only and Rolls is responsible for maintenance, repair and overhaul services of the engine. This transforms Rolls from a product business to a service business. 𝘞𝘩𝘢𝘵 𝘵𝘩𝘪𝘴 𝘥𝘪𝘥 𝘧𝘰𝘳 𝘙𝘰𝘭𝘭𝘴? 1️⃣ Amortize the engine cost over its operational life. This transforms the customer expense from a large CapEx to a recurring small OpEx (This is a pattern seen in many industries where the product is a costly asset) 2️⃣ Customer retention improved, as after-sales service was no longer fragmented across third-party providers and was now catered by Rolls only. 3️⃣ A sustainable business model with aligned incentives of Rolls and customers: 𝘮𝘢𝘹𝘪𝘮𝘪𝘻𝘦 𝘦𝘯𝘨𝘪𝘯𝘦 𝘶𝘱𝘵𝘪𝘮𝘦. With incentives aligned, innovation skyrocketed—Rolls-Royce now had every reason to design longer-lasting, higher-performing engines. 4️⃣ Ensure consistent cash flows for Rolls in times of recession when sales would drop to zero. Beyond aviation, this "product-as-a-service" model has influenced other industries. Original equipment manufacturers (OEM) also transformed their model in a similar way to "Guaranteed available uptime" (GAU) where seller guarantees a certain machine uptime. Not meeting this uptime results in the seller compensating for the financial loss in production. This model shifts back the risk of machine downtime to the OEM. 𝑪𝒐𝒏𝒄𝒍𝒖𝒔𝒊𝒐𝒏-The best business models don’t just sell products; they align incentives, unlock value, and build long-term partnerships. What are your key takeaways from this case study? Let’s start a great discussion in the comments! ~Authored by Garvit Gulati #ecelliitroorkee #ecell #iitroorkee #business #casestudy

Day 3 at E-Summit’25 – A Grand Finale of Insights & Innovation! The final day of E-Summit’25 brought together visionary founders, investors, and industry leaders, sparking meaningful conversations on building businesses, overcoming challenges, and shaping the future of entrepreneurship. From engaging Shark Tank-style discussions to an unforgettable Comedy Night with Gurleen Pannu, the day was a perfect blend of learning and celebration. Though E-Summit’25 has come to a close, it has set a new benchmark in fostering innovation and collaboration. With 5000+ attendees, 80+ startups, and countless impactful discussions, it successfully built an entrepreneurial ecosystem that will be cherished forever. As E-Summit’25 wrapped up, the ideas, connections, and inspiration it fostered continued to resonate, driving innovation forward. #ESummit25 #IITRoorkee #Entrepreneurship #Innovation #Leadership #Networking #SynergyOfGenesis

Day 2 at E-Summit’25 – Conversations That Inspired, Experiences That Lasted Day 2 brought together visionaries, founders, and industry experts for powerful discussions, hands-on workshops, and invaluable career insights. Ashish Arora shared his insights on education and innovation, Vijender Chauhan discussed career-defining strategies, and IIT Roorkee alumni took us through their entrepreneurial journeys—turning ideas into reality. Beyond the boardrooms and panel talks, the day was about real engagement. Interactive sessions sparked new perspectives, and Comedy Night wrapped up the evening with energy, laughter, and connections that extended beyond business. As the summit concluded, it left behind new ideas, meaningful collaborations, and endless opportunities! #ESummit25 #IITRoorkee #Entrepreneurship #Leadership #Innovation #Workshops #Networking

E-Summit’25 kicked off with energy, innovation, and a vision for the future! The first day set the stage for an inspiring journey—featuring impactful speaker sessions, engaging discussions, and dynamic networking opportunities. With entrepreneurs, industry leaders, and students coming together, the atmosphere was charged with ideas and ambition. Aman Gupta and many others sparked insightful discussions, setting the stage for an inspiring journey ahead. This year's summit was designed to spark change and drive innovation. Stay tuned for more as we continue to explore the Synergy of Genesis! #ESummit25 #IITRoorkee #Innovation #Entrepreneurship #SynergyOfGenesis #Leadership #Networking

IIT Roorkee hosted E-Summit’25, bringing together 5,000+ attendees and 80+ startups in a dynamic platform for entrepreneurship, innovation, and leadership. Inaugurated by Mr. Adhip Nath Palchaudhuri, Chairman & MD, Balmer Lawrie & Co. Ltd., along with Prof. K.K. Pant, Director, IIT Roorkee, the event emphasized collaboration, an entrepreneurial mindset, and future-driven innovation. With the theme "Synergy of Genesis," the summit fostered impactful discussions, networking, and opportunities for change-makers. #ESummit25 #IITRoorkee #SynergyOfGenesis #Entrepreneurship #Innovation #Leadership #startupindia, MINISTRY OF EDUCATION, GOVERNMENT OF INDIA, Director IIT Roorkee, MSME Business Forum India , Ministry of Electronics and Information Technology, Invest India.

IIT Roorkee hosted Neeraj Walia, founder of EzSnippet, took the stage at E-Summit'25, offering groundbreaking insights into innovation, growth, and the future of technology. His session encouraged attendees to think beyond the code and explore new possibilities in the tech space. #ESummit25 #NeerajWalia #EzSnippet #Innovation #TechFuture #IITRoorkee, MINISTRY OF EDUCATION, GOVERNMENT OF INDIA, Ministry of Information and Broadcasting, Director IIT Roorkee, Press Information Bureau Kerala, Ministry of Electronics and Information Technology, Department of Science & Technology, Government of India.

IIT Roorkee hosted Ashish Arora, founder of Physics Galaxy, delivered an insightful session at E-Summit'25, focusing on the transformative role of education and innovation. His perspectives on how to convert knowledge into action resonated with attendees, providing them with valuable lessons for success. #ESummit25 #AshishArora #PhysicsGalaxy #Education #Innovation #IITRoorkee, MINISTRY OF EDUCATION, GOVERNMENT OF INDIA, Ministry of Information and Broadcasting, Director IIT Roorkee, Press Information Bureau Kerala, Ministry of Electronics and Information Technology, Department of Science & Technology, Government of India.

At E-Summit'25, IIT Roorkee hosted Arokiaswamy Velumani, founder of Thyrocare Technologies Ltd., addressed the audience at E-Summit'25, offering a thoughtful discussion on perseverance, frugal innovation, and the role of accessible healthcare in societal progress. His journey inspired many to think beyond challenges and focus on impactful innovation. #ESummit25 #AVelumani #Thyrocare #Innovation #Healthcare #IITRoorkee, MINISTRY OF EDUCATION, GOVERNMENT OF INDIA, Ministry of Information and Broadcasting, Director IIT Roorkee, Department of Science & Technology, Government of India, Ministry of Electronics and Information Technology.

At E-Summit'25, IIT Roorkee hosted Aman Gupta, co-founder of boAt Lifestyle, who shared valuable insights on startup growth, branding, and the journey of entrepreneurship. His session emphasized the importance of persistence and strategic thinking in building a successful brand. #ESummit25 #AmanGupta #boAt #Entrepreneurship #IITRoorkee. MINISTRY OF EDUCATION, GOVERNMENT OF INDIA, Director IIT Roorkee.

Presenting the winners of Brandstorm – the ultimate branding challenge at Hi-Res, E-Summit'25! 🎉 🥇 GGSIPU EDC (Manya Mittal , Vineet Verma )– GGSIPU, Delhi 🥈 The Tech Titan (Mridul Singh Soam) – GL Bajaj Institute 🥉 Autistic Monkeys (Arjun Varshney , Aryan Chauhan , Sumeet Kumar ) – IIIT, Nagpur A huge round of applause to all the teams that showcased their branding brilliance! Keep innovating and pushing boundaries! 🚀