ETML

With the rising spends on digital advertising, it has become imperative for marketers to understand sophisticated models analyzing all touchpoints, on all channels, to understand how much each touch contributed to sales. At ETML, we bridge the gap between digital efforts of brands and their offline sales with our advanced omnichannel attribution. Monitor performance across your website, marketplace, physical store, and quick commerce platforms. Trusted by leading brands in the country, our solution ensures you never miss a beat in understanding your customer journey and optimizing your sales. Navigate the complexities of modern retail with ease with ETML #Omnichannel #Omnichannelattribution #attribution #data #digital #ROI #Roas

We are delighted to announce that HyugaLife, India’s pioneering online platform for authentic protein and supplements, has joined hands with ETML to strategise its digital and growth marketing journey. This partnership is poised to bolster the digital presence of HyugaLife, steering significant growth in the competitive health and wellness market. Commenting on the partnership, Raghav Kansal, Founder & CEO of ETML, said, "In today's world, health is more important than ever. We're thrilled to collaborate with Hyugalife, a platform committed to promoting wellness through authentic supplements. We are thrilled to join forces with them, bringing our expertise in first-party data, advanced analytics, and wellness marketing to the table. Our robust data insights and real-time dashboards allow us to refine our strategies continuously, ensuring Hyugalife's story resonates strongly with its audience." Neehar Modi, Founder at HyugaLife, added, "At Hyugalife, our mission is to empower Indians to achieve their health and fitness goals with confidence. ETML’s deep experience in e-commerce and data-driven marketing is precisely what we need to reach our target audience more effectively and to communicate the authenticity and quality that define our platform. We are excited to see how this partnership will elevate Hyugalife to new heights." #growthmarketing #branding #performancemarketing #marketing #mandates

Legrand (India)'s journey from an offline giant to building online dominance has been nothing short of being extraordinary. Legrand, a global specialist in electrical and digital building infrastructure, has been a leader in India’s electrical solution space for the past two decades. The brand set out on a mighty vision to strategically use digital to drive business. Legrand embarked on this digital transformation journey with us almost a year back. The collaboration aimed to shift the focus from traditional trade to online dominance, a challenging proposition given the category's conventional nature. Reflecting on the journey, Raghav Kansal, Founder & CEO, ETML, commented, "Our partnership with Legrand (India) has been an incredible journey of growth and innovation. By leveraging our holistic digital strategies and the power of data-driven decision-making, we've helped Legrand not only enter the online space but also thrive. This collaboration is a testament to the potential of blending traditional market strength with cutting-edge digital techniques." Laxman Tari, Head of Brand & Digital Business at Legrand (India), added, "ETML’s partnership has been instrumental in navigating our critical 0-1 digital journey, taking our marketing initiatives to new heights. With their strategic guidance and expertise, we've witnessed a significant improvement in our cost-effectiveness and overall results. The transition from traditional marketing to digital marketing can be daunting for many brands, especially in categories predominantly dominated by conventional trade, and this is where ETML truly shines." Read the article in detail to understand the strategy. Link in the comments. #growth #digital #legrand #legrandIndia #performance

Legrand (India)'s journey from an offline giant to building online dominance has been nothing short of being extraordinary. Legrand, a global specialist in electrical and digital building infrastructure, has been a leader in India’s electrical solution space for the past two decades. The brand set out on a mighty vision to strategically use digital to drive business. At ETML we got the opportunity to collaborate with Legrand (India) to play a pivotal role in transforming a traditional market leader into an e-commerce pioneer in a category that is still predominantly conventional trade. Watch the video as Naman Jain, AVP, ETML delves deeper on the importance of lowering the customer acquisition cost while maintaining the order volume in the category. He also discusses, how his team at ETML made the strategic use of different campaigns & optimisations. For example: Cracking Pmax campaigns to target the direct & indirect campaigns helped in reducing the cost per purchase significantly. The results: ✅ 2X increase in purchases ✅ 46% improvement in cost per purchase ✅ 83% increase in Legrand's brand search volume #Digital #ecommerce #legrandIndia #Legrand #growth

Team ETML wishes you all a Happy 78th Independence Day! May the spirit of freedom and patriotism fill your heart with pride. May the freedom we celebrate today bring peace and prosperity to all. #78thIndependenceday #aug15th #jaihind 🇮🇳

We are delighted to be part of the incredible growth journey of Krishna's Herbal & Ayurveda, a leading ayurveda brand integrating the learnings of ayurveda into everyday modern life. From understanding the brand challenges, to defining the performance objective and building the successful strategy, it has been an exhilarating journey scaling up and achieving the desired business growth. A holistic approach was employed for the brand to fully leverage Google's various inventories, incorporating diverse strategic signals to optimize campaigns' performance and achieve maximum scaling potential. ✅ The Result: An overall scale of 300% was achieved over one year while maintaining the desired ROAS. Click on the link in the comments below to read the full case study. #performancemarketing #digitalmarketing #growth #roas #branding #D2C

Legrand (India)’s journey from an offline giant to building online dominance has been nothing short of being extraordinary. Legrand, a global specialist in electrical and digital building infrastructure, has been a leader in India’s electrical solution space for the past two decades. The brand set out on a mighty vision to strategically use digital to drive business. Hear what Laxman Tari, Head-Brand & Digital Business, Legrand (India), has to say about Legrand (India)’s journey so far and ETML’s pivotal role in transforming a traditional market leader into an e-commerce pioneer in a category that is still predominantly conventional trade. Amitek Sinha I Naman Jain I Gaurang Vij I Poonam Tanwer #Digital #ecommerce #legrandIndia #Legrand #growth

Want to know how and when young D2C brands can expand into other categories? Learn how giants like Mamaearth identify the right categories to venture into in our latest episode of Growth Tales by ETML. Watch the video as, Abhishek Gupta, SVP, Online Revenue, Honasa Consumer Ltd. in conversation with Raghav Kansal, Founder & CEO, ETML discusses the importance of looking at the trends, analysing the right data and most importantly the available white spaces. Growth Tales by ETML is one of our most sought after initiatives, where we discuss a variety of topics ranging from Digital Growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help you drive revenue growth to thrive in a competitive digital world. To watch the full video- click on the link in the comments section. #mamaearth #attribution #branding #performancemarketing #digitalamarketing #d2c #growthmarketing #analytics #fmcg

As consumers increasingly turn to Amazon & other marketplaces for their purchasing needs, the platform's advertising solution now, stands as a must-have in any brand's marketing strategy, offering advanced targeting options, innovative ad formats, and robust analytics that drive engagement, conversions, and sales. Read the article, ft. in Indiantelevision.com, by Rajeev G., Co-founder & CCO, ETML where he talks about how to leverage all the latest Amazon ads features to get your brand noticed and boost your sales. He delves further into topics like KW research, Brand Gating, Keyword targeting, Product Listing etc. Read the article now! Link in the comments. #Amazon #Amazonads #Primeday #Sales #Performance #digital

We are thrilled to partner with Friendly Diamonds, one of the leading online jewellery brands specialising in lab grown diamonds with best in class customization. Our data driven approach worked wonderfully in the category filled with lookalikes, delivering sustainable business growth to the brand. ETML identified and scaled right digital advertising channels to grow Friendly Diamonds in highly cluttered “Lab Grown Diamonds” space in the USA market This was done by setting-up custom attribution model and optimising the most rewarding channels and inventories which helped them to scale the business with efficiency The results : ✅2x increase in revenue ✅3x increase in orders Click on the link in the comment to read the full case study. #performancemarketing #digitalmarketing #growth #roas #branding