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🚀 ITB Rewind: How AI is Shaping the Future of Hospitality. At ITB Berlin, we asked 20 industry leaders a big question as part of our World Panel Information Technology: What is the single biggest impact AI will have on hospitality? Their insights reveal how AI is transforming guest experiences, revenue management, operations, and booking processes—and the key opportunities and challenges ahead. Key takeaways from the discussion: 🔹 Personalization & Guest Experience – AI is reshaping guest interactions, from predictive booking experiences to AI-powered front desk assistants. 🔹 Revenue Management & Pricing – AI is driving hyper-personalized pricing and dynamic conversational selling for direct bookings. 🔹 Operational Efficiency & Automation – AI-powered digital workers are eliminating repetitive tasks, allowing hotel teams to focus on human hospitality. 🔹 Search, Booking & Payments – AI is redefining travel search and booking, making frictionless payments and connected trips a reality. A huge thank you to all the hospitality leaders who shared their perspectives, both on-site at ITB and remotely: Alexandra Fjällman, Pedro Colaco, Juanjo Rodriguez, Angel Ferrufino, Piergiorgio Schirru, MBA, Gerhard Wasem, Andrew Rubinacci, Bruno Strati, Florian Montag, Stephen Burke, Sandrine Zechbauer, Custódio Barreiros, Mark Fancourt, James Lemon, Mario Cardone, Michael C. Cohen, Amy Read, Kristian Lupinski, Vinicio Borsi, Fergus Boyd, Max Starkov, Ulrich Pillau, Dr. Michael Toedt, Are Morch, Simone Puorto, Binu Mathews, Gregg Hopkins, Leah Rankin, Alessio Re, and Tim Sheard. 📖 Read and view all insights here: https://lnkd.in/e3UCg9X5. 🌍 AI is redefining how hotels operate and engage with guests, and this is just the beginning. How do you see AI transforming hospitality in the next five years? Share your thoughts below! 👇 #AIinHospitality #HotelTech #InformationTechnology

It’s here! The Hotel Yearbook 2025 Annual Edition is now live! 🎉 At the forefront of ITB Berlin, we are thrilled to launch this year’s edition—packed with forward-thinking insights from top industry experts on the biggest trends, innovations, and challenges shaping hospitality in 2025. 🔎 What’s inside? 📊 Market & Commercial Trends – What’s driving revenue strategies and hotel operations? 🤖 AI & Technology – How will automation and AI revolutionize guest experiences and hotel management? 🍽️ F&B & Wellness – The rise of sustainability, personalized dining, and wellness-driven hospitality. 🏨 Operations & Asset Management – Strategic changes and the role of AV systems in enhancing guest engagement. 🎯 Marketing & Direct Bookings – The latest in CRM, loyalty, and AI-driven personalization. 💰 Finance & Revenue Strategies – What’s new in USALI reporting, financial automation, and forecasting? 🛎️ Guest Experience & Retention – The technology and tactics that will keep guests coming back. 🌍 With insights from over 40 thought leaders and industry pioneers, this edition is a must-read for hospitality professionals looking to stay ahead in an evolving landscape. 📖 Read the full edition here: https://lnkd.in/erQqvcuz. 📍 Attending ITB Berlin? Stop by our booth to pick up a copy! 📌 Hall 6.1 - Stand 509 A huge thank you to all the incredible contributors who shared their expertise to make this edition happen! Alex Sogno, Custódio Barreiros, Tobias Roelen-Blasberg, Chris Egan, Daniel Craig, Rohith Kori, Ira Vouk, MBA, Markus Feller, Robert Mandelbaum, Kinza Raheel, Bill Daviau, Didier "DJ" Vallauri, Florian Montag, Kate Fuller, Frances Kiradjian, Binu Mathews, Simone Puorto, Sérgio Serra, Karen Stephens, Klaus Kohlmayr, Jason G. Bryant, Pedro Torres, Tiago Araújo, Ryan King, Bryan Michalis, Michael Kinzel, Mia A. M., Ethan Wiseman, Johannes Vocke, Christin Haensel, Nicola Allen, Sal Capizzi, Brian Hicks, Martin Soler, Max Starkov, Rachelle Peterson, Judit Szöllősi, Dilara Develi and more. What trends do you think will have the biggest impact on hospitality in 2025? #HotelYearbook #HospitalityTrends #HotelIndustry