Jaypore | ABFRL

Jaypore x Shobitam is a beautiful fusion of heritage, craftsmanship, and culture. In collaboration with Shobitam, known for its exceptional handwoven sarees, Jaypore is bringing the finest of India’s textile traditions to life. With the signature ‘Vidya Balan’ collection at its core, this honours the artistry of India’s regions, showcasing intricate weaving techniques like Kanjivaram, Jamdani, and Shibori. The curated collection reflects a seamless blend of tradition and modernity, celebrating the essence of timeless weaves, and each saree tells a unique story of India’s rich textile heritage. With Vidya Balan as the face of the collaboration, the campaign brings her timeless charm and grace into focus. As a symbol of femininity and cultural beauty, Vidya embodies the spirit of Shobitam x Jaypore’s celebration of handcrafted artistry, making it an unforgettable fashion statement. This collaboration isn’t just about sarees; it's about preserving and promoting India’s legacy of craftsmanship. Jaypore | ABFRL | Sooraj Bhat | Aparna Thyagarajan | Chhabra Radhika | Meghna Zutshi | Shubham Pandey | Janet Arole #Jaypore #Shobitam #VidyaBalanCollection #TimelessCraftsmanship #BestBrandsBestPeople

The End Of Season Sale is Live! 🎉 Shop your favorites with up to 50% off!🛍️ Shop Now: https://bit.ly/40Brl1f #jaypore #eoss #endofseasonsale

Jaypore's latest campaign, ‘Maahi Ve: The Heart & Soul of Wedding’, is a poetic homage to the grandeur of Indian weddings. Rooted in India's rich cultural heritage, the collection embodies the essence of wedding rituals, capturing moments of love, joy, and tradition. This thoughtfully curated collection offers a treasure trove of bridal elegance - from Banarasi sarees and intricately embroidered kurtas to exquisite Polki, Jadau, and Kundan jewellery. Each piece tells a story of meticulous craftsmanship, showcasing techniques like Zari and Gota Patti that have been cherished for generations. At the heart of the campaign is a beautifully crafted, fun and quirky film that celebrates togetherness. It portrays the joy of families, friends, and communities coming together for life’s most cherished moments, all while highlighting the artistry that makes Indian weddings so special. Jaypore | ABFRL | Sooraj Bhat | Chhabra Radhika | Meghna Zutshi | Shubham Pandey | Janet Arole #Jaypore #MaahiVeCollection #ABFRL #BestBrandsBestPeople

The ‘joy’ in the Joy of Gifting comes from the smiles when they unwrap their gifts! Dip into our special Christmas edit to find that perfect gift for your loved ones this season. Artisan-made & laced with celebratory detailing, these finds come with their own save-worthy gift box, decorated with delicate motifs. Explore Now: https://bit.ly/3DbAeFo #jaypore #christmas #christmasgifts #holidaygifting

Looking for heartfelt wedding presents? Celebrate the joy of Indian weddings with gifts that carry the warmth of blessings with our latest wedding campaign 'Maahi Ve'. Explore our curation of hand-carved table accents, Kashmiri Aari embroidered cushion covers, Gond art wall hangings, Dokra finds, Block-printed dohars & more. Shop Now: https://bit.ly/3Zn1E2p #jaypore #gifting #weddinggifts #giftsofjoy

Drawn to the golden legacy of Dokra art, Yogesh Chaudhary of Jaipur Rugs, a true connoisseur of Indian craftsmanship, celebrates the craft's timeless beauty. The burnished golden glow of Dokra art, created by the skilled hands of the Ghadwa tribe, now holds a special place in his collection. This timeless piece is more than a home decor piece—it’s a celebration of heritage, artistry, and the enduring traditions that Jaypore proudly curates. Discover the beauty of Dokra and bring home a story of craftsmanship. Explore the collection: https://bit.ly/3ZaCKnR

Introducing the Dokra Collection | Dokra, an ancient metal casting technique, traces its roots to the Ghadwa tribe of India. This exquisite art form derives its name from "ghalna," meaning the melting of metal, and employs the intricate lost wax technique to craft stunning masterpieces. Steeped in the rich traditions of tribal communities, Dokra continues to mesmerize art lovers around the world with its detailed designs and unmatched craftsmanship. Dokra accents are a labor-intensive craft & largely feature folk aesthetics of the original art form, showcasing motifs of auspicious animals & cultural nuances. The unique method of metal casting using the lost wax technique creates figurines, sculptures & intricate ornaments, burnished in an antique gold finish. Each piece tells a story of cultural heritage, meticulously handcrafted to preserve the authenticity & charm of this timeless craft. Explore the collection here: https://bit.ly/3ZaCKnR #jaypore #newcollection #dokra #dhokra #dhokracraft #homedecor #metaldecor

Experience Shibori: a celebration of heritage through thoughtfully crafted kurtas, sets, sarees, and dupattas. ✨ Each piece, a work of art, invites you to embrace the charm in every unique pattern. Explore the Shibori collection here: https://bit.ly/4ev4g3Q

An evening full of crafts & conversations at our newest Guwahati store! There is a world of Indian artistry that came alive with the sounds & sights of 'Karigari ki Kahani'. The absolute star of the show was the traditional Bagh hand block-printing corner by master craftsman Kazeem Khatri, where everyone tried their hands at this ancient fabric printing technique & carried back a little something they handcrafted for themselves. Many more to come! LEARNING | EXPERIENCES | WORKSHOPS Aditya Birla Fashion and Retail Ltd. Aditya Birla Group Sooraj Bhat Janet Arole Chhabra Radhika Meghna Zutshi Vandana Joshi #ABFRL #ABG #adityabirlagroup #adityabirlafashionandretailltd #Karigarikikahani #workshop #learning #experiences #BestBrandsBestPeople

Our Jubilee Hills store was buzzing with excitement as we celebrated 'Karigari ki Kahani'. The evening showcased the exquisite beauty of handcrafted sarees & heirloom jewelry. Traditional handloom master craftsmen & jewelry karigar took center stage, sharing their passion & expertise. Attendees had the opportunity to learn about the intricate techniques behind these crafted creations & even witness live saree draping demonstrations. It was a truly unforgettable evening that highlighted the timeless allure of Indian craftsmanship. Many more to come! LEARNING | EXPERIENCES | WORKSHOPS Aditya Birla Fashion and Retail Ltd. Aditya Birla Group Janet Arole Sooraj Bhat Chhabra Radhika Meghna Zutshi Vandana Joshi Mohini Sharma #ABFRL #Jaypore #workshop #experiences #learnings #utsav #celebratingindiancrafts #BestBrandBestPeople #festivelaunch #jewelryexhibition #sareeexhibition #instoreevent #jayporelove