Levo.so

Learning tech skills being a marketing person? Levo has the infra needed for optimized page delivery framework. Would love (and levo) to help! #PageSpeed #SEO #DigitalMarekting #Marketing #WebPresence #TechnicalSEO

slow loading web pages during important client meetings? Switch to Levo for a 10X performance with our optimized page delivery framework. Would love (and levo) to help! #Marketing #PageSpeedScore #SEO #TechnicalSEO #DigitalMarketing #WebPresence

Is it awkward to find yourself learning web page creation when your primary focus should be on building your brand? Levo stands out as the easiest tool to assist marketers and founders in establishing a web presence, consistently sharing updates, and analyzing the audience for personalized engagement modules. With marketers already juggling numerous responsibilities, we would love (and levo) to eliminate web page creation and management from your to-do list?

Marketing Insights 101 There is no point of writing lengthy captions and content when no one reads it!

A slow loading page might cost a client but with Levo - a superfast one doesn't cost much! Check your page speed score here: https://pagespeed.web.dev/ If you need to optimize it, we would levo to help ❤️

Have you checked the Page Speed Score for your Marketing Website? On both desktop and mobile, your page speed score should be more than 80 for optimal performance. Check your page speed score here: https://pagespeed.web.dev/ Would love (and levo) to help to increase your page speed score with our highly optimized page delivery framework.

Have you checked the Page Speed Score for your Marketing Website? On both desktop and mobile, your page speed score should be more than 80 for optimal performance. Check your page speed score here: https://pagespeed.web.dev/ Would love (and levo) to help to increase your page speed score with our highly optimized page delivery framework.

Learning from the World's Best Marketing Campaigns: "Where's the Beef?" This iconic ad was launched in 1984 by Wendy's, carving a place for the brand against competitors like McDonald's and Burger King. The campaign's impact is still discussed today. After its launch, it propelled Wendy's sales by 30%, securing its position as the third-largest burger chain. Even in the 1984 US presidential campaign, Walter Mondale used this slogan to mock his Democratic Party rival, Senator Gary Hart. “Where's the beef?” served as Mondale's response to Hart's proposals. Here is an analysis on the prime success factors of the campaign: Visual Exaggeration and Concrete Imagery: The campaign brilliantly employed visual exaggeration, depicting a large bun with a minuscule patty. This exaggerated imagery directly challenged competitors like McDonald's and Burger King, especially those with products like the Big Mac. Clara Peller's use of glasses to find the patty added a comedic touch that magnified the problem. Simplicity: "Where's the Beef?" kept it simple with a concise and memorable line. In a world where verbose scripts were common, the simplicity of this catchphrase significantly contributed to its memorability and virality. Unexpected: Wendy's, a brand associated with young people, defied norms by featuring three older women in the ad. This unexpected choice distinguished Wendy's from competitors and ensured that the campaign stood out in people's memories. https://lnkd.in/gJgEzqcQ

Learning from the World's Best Marketing Campaigns: "Got Milk?" "Got Milk?" stands as a marketing masterpiece forever etched in the history of the industry. Launched in 1993 with the aim of revitalizing the declining milk industry, this campaign successfully reversed the trend in California, where people were opting for less healthy alternatives like soda. Post-launch, milk sales in California surged to 755 million gallons, up from the previous year's 740 million gallons. This halt in decline prevented potential annual losses of a staggering $255 million for the industry in California alone. Let's delve into the elements that contributed to its brilliance making it a case study even today! 1. Focusing on Demand Creation rather than Need reinforcement With products like milk, the obvious choice is to focus on the "need" aspect and talk about its health benefits. However, this campaign took a different approach and focused on creating a "demand" from the product. They did this by working on deep customer insights and talking about the exact moments when people crave for milk. 2. Evoking Sensory Imagery: The campaign cleverly triggered sensory imagery by depicting scenarios where individuals missed out on enjoying classic treats like cookies or peanut butter sandwiches due to the absence of milk. Viewers could practically taste these delightful combinations in their minds. 3. Creating a Connection: Establishing a direct connection between milk and the pleasure of consuming specific foods, the ads resonated with viewers by portraying everyday moments and comfort foods. This approach tapped into nostalgia, making the campaign relatable and emotionally resonant. 4. Creating a Craving: Strategically using visuals and storytelling, the campaign induced a craving for these familiar combinations. By showcasing the disappointment or dryness when milk was absent, viewers found themselves yearning for the satisfying taste of these pairings. 5. Embedding the Message: Effectively embedding the idea that milk is an essential component of a satisfying eating experience, the campaign connected viewers with the absence of milk when contemplating a cookie or a peanut butter sandwich. This reinforcement strengthened the campaign's message. Here is the first video ad from the campaign. Watch and crave for a glass of milk with a peanut butter sandwich! https://lnkd.in/dFaJ2Qa

Henry Ford's famous words echo through the corridors of marketing history: "If I had asked people what they wanted, they would have said faster horses." This isn't just a statement; it's a profound revelation about the intricacies of understanding customer needs. Peeling back the layers, we discover that customer needs go beyond explicit statements. The spoken needs are often surface-level indications, while the unspoken desires are the catalysts for groundbreaking campaigns. To truly connect with our audience, we must dive into their world—understand their daily routines, find their joy, pinpoint their irritations, and recognize the frustrations they accept as the norm. The richest customer insights are hidden in these subtle nuances. Customers might express frustrations they've grown accustomed to, dismissing them with a resigned "this is the way it is." These areas, though, are a treasure trove for marketers. Tapping into these sentiments allows us to craft campaigns that resonate on a deeply emotional level. When it comes to "knowing the customer," methodical marketing surveys are often the go-to. However, there's a vast difference between surveys and mining for customer insights. The key? Simply talking to your customers and listening with an open mind. Uncover their deepest needs through genuine conversation. A survey might lead you to train horses to run faster, but delving into deep customer insights tells you they actually want to reach places faster. By touching the feelings and nerves of our customers, we create campaigns that are not only memorable but also actionable. #BeyondSurveys #CustomerUnderstanding #MarketingInsights #Marketing #CustomerInsights