Mantys (YC W23)

🎙 NuPod by NuVentures! How did NuVentures help portfolio company Mantys (YC W23)? Listen to Kriti Arora talk about how NuVentures' network in the US helped at an early stage. Watch the full NuPod episode here: https://lnkd.in/ggEXphBj #podcast #venturecapital #startups

SaaS business models are evolving, becoming significantly more mature and complex compared to a few years ago. At Mantys (YC W23), we work extensively with such companies and understand the challenges of developing a business model and measuring associated metrics. I recently had a chat with Rakib Azad, CFO at Alkira, Inc. and David Woolliscroft, Founder at Exit Point Partners on how these models have evolved over the last few years and transformed how we look at metrics. Many interesting points emerged, ranging from which types of companies should consider usage-based models to best practices for data cleanliness and reporting. I will share the full recording in an upcoming post. Over the next few months, I will have more conversations like this and provide an in-depth view of various SaaS business models, reporting and planning best practices, and the evolving nature of finance organizations. #fpa #saas #businessmodels #usagebased

CRM is the operating system for any organisation and making sure the data there is reliable is extremely important. Scrut Automation , an early mid-market company, faced challenges with data reliability in their CRM system, HubSpot. The issues primarily revolved around inaccuracies caused by sales staff updates and duplicate entries, a lack of comprehensive records for churn, upsell, and expansion, as well as the introduction of new data points such as renewals and multi-year contracts. To address these challenges and achieve a clean CRM, Scrut implemented several strategies, resulting in an impressive data accuracy rate of over 95%. Here's how they accomplished this: 1. Field and Logic Updates: Scrut recognized the need for a more nuanced representation of their business processes within HubSpot. To improve accuracy, they redefined their data model by updating fields and introducing new logics. For instance, renewals were incorporated into the deal stage, and multi-year contracts were assigned distinct fields. Upsells were recorded as separate line items, providing a clearer view of sales dynamics. 2. Incentivizing Sales Team and Customer Success:Acknowledging the pivotal role of the sales team and customer success in maintaining accurate CRM data, Scrut linked its incentive program to the data on Hubspot. By encouraging and rewarding timely and accurate data updates, they fostered a culture of accountability and ownership. This not only improved data accuracy but also contributed to a more engaged and invested team. 3. Integration of Tools:Scrut recognized the need for specialized tools to enhance the functionality of HubSpot. They seamlessly integrated tools like Churn 360 and Cognisaas with HubSpot to streamline processes related to churn, upsell, and expansion. This integration facilitated a more comprehensive and automated approach to tracking customer behavior and business growth, further boosting CRM accuracy. In conclusion, Scrut's journey toward achieving a clean CRM with HubSpot involved a combination of strategic updates, team incentivization, and the integration of specialized tools. By addressing the specific challenges they faced and proactively enhancing their CRM processes, Scrut successfully elevated their data accuracy to over 95%, providing a solid foundation for informed decision-making and sustainable business growth. What steps do you take to maintain CRM hygiene? Hasib Omarzi Craig Giannantonio Raghu Kakarlapudi Rakib Azad #datadriveninsights #cleandata

Ever wondered why SaaS companies should apply to be a part of Y Combinator? Look no further as Kriti Arora, co-founder of Mantys (YC W23).io, a BP&A SaaS product, shares all the tips and secrets needed to give yourself the best chance at joining Y Combinator 👇 https://openinapp.co/lxk97