Noya BeautyWorks

Looking for some help from my #NPD community

Kiro Beauty’s Slickstick: Luxe Simplicity for Every Skin Tone 🙋🏻♀️💋 At Noya BeautyWorks, we pride ourselves on crafting beauty products that not only cater to the diverse needs of Indian skin tones but also offer an elevated, luxurious experience. One of our latest collaborations with Kiro Beauty, the Slickstick Luxe Matte, embodies this ethos perfectly. 💎 Designed to be a high-end, versatile product, the Slickstick is incredibly easy to use, giving beauty lovers the freedom to create various looks effortlessly. Whether you're aiming for a soft, minimal daytime look or building it up for a more dramatic evening vibe, the Slickstick is your go-to. 💁🏽♀️ The shades were specifically developed with Indian skin tones in mind. We worked meticulously to ensure each shade provides a flattering finish across a range of undertones. This is not just a product—it’s a tool that adapts to your style, enhancing your beauty routine with its sleek, buildable formula. 🧪 Kiro’s Slickstick was always intended to be a luxe product, designed to offer users an experience that feels both high-end and practical. The texture is soft and smooth, ensuring precise application without compromising on comfort. 💄 At Noya BeautyWorks, we take immense pride in bringing to life products like the Slickstick, where luxury meets versatility, making it the perfect addition to any beauty lover’s collection. 💌 #newproductdevelopment #matte #mattelipstick #disruptingkirobeauty

Big vibes! 🌟 Our amazing founder, Sarvangi Shah, just got featured by Ladies Who Lead—talk about a boss move! 💼✨ She’s shaking up the beauty world with bold ideas and next-level innovation, and we couldn’t be prouder to see her spotlighted. Go, Sarvangi! 🚀 #LadiesWhoLead #YoungLeader #BeautyTrailblazer #NBW #WomenInCharge

The rise of the "Make in India" initiative has transformed the beauty and personal care manufacturing landscape, bringing world-class capabilities to our doorstep. At Noya BeautyWorks, we’re proud to connect you with top-tier manufacturers from across India who deliver excellence in formulation, packaging, and production. Whether you're launching a skincare line or the next big makeup brand, our partners offer cutting-edge solutions, right here at home. Let’s build innovative, sustainable beauty products that resonate globally—crafted in India, for the world. #MakeInIndia #BeautyInnovation #ManufacturingExcellence #NBW #GandhiJayanti

Fragrance for your hair? 👩🏻🦱📊 Hair mists are gaining ground as a niche beauty category, blending scent with hair care benefits. With a rise in #GoogleTrends, products combining styling, hydration, and fragrance are on the rise. 📈 Post-pandemic, consumers crave mood-enhancing, nostalgic scents, and brands like Boy Smells and DedCool are leading this charge. In India, where heat and active lifestyles demand sweat-fighting, scalp-refreshing solutions, multi-functional hair mists could be the next big thing. Noya BeautyWorks dives deep into this emerging trend with a review of Paradyes Blue Lotus Tea Hair Perfume by Shalini Lahiri! 📩 #clientpanelist #haircare #hairmist

The Advent of Mass Market Beauty: How DMart - Avenue Supermarts Ltd is Shaping the #BeautyLandscape D-Mart, known for its extensive product range and affordable prices, has significantly impacted the mass market beauty sector. With its expansive network of stores and a keen understanding of consumer needs, it is redefining how beauty products are accessed and perceived in India. A Shift in Beauty Accessibility The rise of mass market beauty is marked by the shift from exclusive, high-end brands to affordable, high-quality alternatives available to a broader audience. DMart is at the forefront of this movement, making beauty products accessible to millions across the country. Their #beauty and #cosmetics section features a diverse array of products, catering to various skin types, preferences, and budgets. Wide Range of Products The beauty aisle at DMart is a treasure trove of products, ranging from skincare and haircare to makeup and personal hygiene. By stocking both well-known national brands and emerging local labels, DMart ensures that consumers have a plethora of choices at their fingertips. This inclusivity fosters a culture where beauty is not limited by economic status but is a universal right. Consumer Trust and Convenience The convenience of finding a wide range of beauty products in one place, coupled with the assurance of quality, makes D-Mart a preferred shopping destination. The Future of Mass Market #Beauty D-Mart is playing a pivotal role in the advent of mass market beauty. By making high-quality beauty products accessible and affordable, it is not only transforming the retail landscape but also empowering consumers to embrace beauty in all its forms.

#Ayurveda 3.0: The Future of #Skincare Rooted in #Tradition and #Innovation In a rapidly evolving #beauty industry, how do we create products that stand the test of time while staying relevant? The answer lies in a revolutionary approach that merges ancient wisdom with modern innovation. VEDIC LAB® a brand leading this evolution, shows us the future of #skincare by harmonizing #traditional practices with today’s scientific advancements. The Enduring Allure of Ayurveda What draws consumers to #Ayurvedic products today? It's the authenticity. Amid a sea of fleeting trends, the appeal of returning to time-honored practices is strong. Ayurveda, with its deep roots in holistic #wellness, offers more than just skincare. A New Wave of Tradition So, what distinguishes this new wave of tradition from the old? It's not just about adhering to ancient recipes but reinterpreting them for the present. Vedic Lab’s bestselling product, like their Rebalancing Sleep Recovery Serum, is a prime example. This serum merges calming botanicals with modern science to support the skin’s natural repair process overnight, offering a serene and revitalizing experience. The Visionary Behind Vedic Lab I recently had the pleasure of talking with Shivi Gupta, the visionary behind Vedic Lab. Shivi ha crafted products that are truly world-class, rooted in #Ayurvedic principles with a #modern twist. His commitment to creating authentic, effective #skincare is setting the stage for the future of #Indianbeauty. I’m proud of the innovative products he’s developed and excited to see Vedic Lab take disruptive, Indian-rooted skincare across the globe. Balancing Tradition with Modern Demands How do you balance time-honored practices with modern demands? The secret is innovation. Brands must respect the heritage of #Ayurveda while pushing its boundaries—introducing new technologies, prioritizing ethical sourcing, and embracing #sustainability. Looking to Disrupt the #Skincare Industry? If you’re inspired by the blend of tradition and innovation in skincare, let’s connect. Reach out at sarvangi@noyabeautyworks.com, and together, we can create the next big thing in the beauty industry.

Plum Goodness: A Dive into My Top 5 Favorite Products As someone deeply entrenched in the #beauty industry, I've seen a myriad of products come and go. However, Plum's commitment to quality, vegan ingredients, and innovative formulations truly stands out. Here are my top 5 #favoriteproducts from Plum that I believe every beauty enthusiast should have in their arsenal: Plum 15% Vitamin C Glow Boost Face Serum Ratings: 62486 on Nykaa I can't get enough of this Vitamin C serum. It brightens my skin and reduces dark spots, giving me a radiant and even complexion. It’s my go-to for a daily dose of antioxidants. Plum 10% Niacinamide Face Serum Ratings: 45052 on Nykaa This serum is a personal favorite for tackling oily and acne-prone skin. It works wonders overnight, combining the power of niacinamide to reduce blemishes and even out skin tone while keeping the skin hydrated and soothed. Plum 3% PHA Toner with Blueberry Ratings: 40425 on Nykaa This blueberry-infused toner has been a game-changer in my skincare routine. It exfoliates gently, while the blueberry extract provides a boost of antioxidants leaving my skin feeling rejuvenated. Plum 3% Niacinamide Alcohol-Free Toner Ratings: 24935 on Nykaa This toner has been a revelation for my combination skin. It helps minimize pores and balance oil production, making my skin look more refined and less shiny throughout the day. Plum 2% Niacinamide Sunscreen SPF 50 PA+++ Ratings: 14671 on Nykaa A game-changer in my skincare routine, this sunscreen offers excellent protection without leaving a white cast. It’s lightweight, non-greasy, and keeps my skin safe from harmful UV rays while maintaining its natural glow. Plum's diverse and high-quality product lineup continues to meet the evolving needs of beauty enthusiasts, showcasing their expertise in delivering effective and #sustainable beauty solutions. These products are not just favorites—they are essentials for anyone looking to elevate their #beauty regimen.

Nua: Redefining the Subscription Game in India NUA, a revolutionary brand in the #feminine #hygiene space, has not only set new standards but has also achieved a feat unmatched by any Indian company so far. It has mastered the art of winning the subscription game, offering women a seamless and personalized experience that goes beyond just products. Understanding the Consumer One of the key reasons behind NUA's success is its deep understanding of its consumers. It recognizes that #women's needs vary and evolve, and hence offers a range of subscription options tailored to individual preferences. From #pads to #intimate #wipes, NUA's products are designed to cater to every woman's needs. Personalization and Customization NUA takes personalization to the next level by allowing customers to customize their subscription boxes. Customers can choose the type of pads they want, the quantity, and the frequency of delivery, ensuring that they never run out of essentials. This level of customization is a game-changer in the subscription model. Convenience and Reliability NUA's subscription service offers unparalleled convenience and reliability. With regular deliveries straight to the customer's doorstep, women no longer have to worry about running out of sanitary products. This reliability has earned NUA the trust and loyalty of its customers. Innovation and Sustainability NUA stands out for its innovative approach to #feminine #hygiene. The brand's products are not only designed for comfort and performance but also prioritize #sustainability. Their pads are #biodegradable and #ecofriendly, appealing to environmentally conscious consumers. Setting a Benchmark By excelling in the subscription game, NUA has set a benchmark for other Indian companies. Its customer-centric approach, focus on personalization, and commitment to innovation have redefined the standards of the industry. Its success serves as an inspiration for other brands looking to enhance their subscription services. In conclusion, NUA's success in winning the subscription game is a testament to its #innovative approach and unwavering commitment to its #customers.