Nykaa

Introducing the New Face of Nykaa Cosmetics: Rasha Thadani! She’s bold, she’s fresh, and she’s turning heads! Rasha’s fearless energy, radiant individuality, and undeniable charm make her the perfect addition to the Nykaa Cosmetics family. From experimenting with vibrant colors to embracing every version of herself, Rasha captures the spirit of beauty without boundaries, just like Nykaa Cosmetics. Together, we’re here to inspire a generation to express themselves with confidence and creativity.  With launches like the Superlight Base, Butter Bomb Lipsticks, and PH Shimmer Glosses, Nykaa Cosmetics is all about empowering.  Get ready to join Rasha on this exciting journey, because beauty should always be fun, fearless, and unapologetically YOU! [Nykaa Cosmetics, Makeup, Beauty, Rasha Thadani]

This wedding season, we're thrilled to announce our OTT debut: India’s biggest bridal beauty show - NYKAA WALI SHAADI! Featuring four real brides and their unique love stories, the show captures the essence of bridal beauty and celebration. Streaming from January 31st only on JioCinema! Produced by Zoya Akhtar and Reema Kagti | Directed by Ashwin Kumar and Siddharth Sharma [Nykaa, Nykaa Wali Shaadi]

Namaste Noida! Say hello to comfort redefined as #NykdbyNykaa opens its doors at R Cube Mall, Noida! From intimate wear that feels like a hug to athleisure that moves with you, and essentials you’ll never want to take off, we’re here to make your every day better. Each collection is designed with real women and real lives in mind, blending effortless style with confidence-boosting comfort. Drop by to explore your favorites and experience the perfect blend of style and functionality. Location: https://lnkd.in/gw9WP62d [Nykaa, Nykd by Nykaa, New Store Opening]

#Nykaa is incredibly proud to have been the Principal Sponsor Partner for the 2nd T-10 Women’s Deaf Premier League, organized by the Indian Deaf Cricket Association (IDCA). This partnership reflects our unwavering commitment to fostering inclusivity and empowering women to excel across all domains, including sports. As part of our support, we celebrated the remarkable athletes breaking barriers with their passion and resilience. Our #Luxe store hosted a special experience for the players, adding a touch of glamour to their inspiring journeys. The event also brought together the Nykaa family, with employees cheering from the sidelines, exemplifying the true spirit of “One Nykaa.” We are deeply inspired by the determination and talent displayed by these exceptional women and are proud to champion initiatives that celebrate inclusivity, perseverance, and empowerment. Here’s to breaking barriers and redefining possibilities in sports! [Nykaa, Women In Sports, One Nykaa, Empowerment Through Sports, CSR Initiatives]

Brace yourselves, beauty buffs! Your favorite beauty brand, #NARS Cosmetics, has officially arrived on #Nykaa! Starting today, you can finally get your hands on the iconic products you’ve been dreaming about, like the legendary Orgasm Blush, the game-changing Radiant Creamy Concealer, and the glow-up magic of Light Reflecting™ Foundation. Yep, these cult classics are now just a click away and at select stores near you. This partnership is bringing the bold artistry and innovation of NARS straight to India, giving you the power to express yourself with makeup as iconic as you are. Upgrade your beauty game, shop the bestsellers here: https://lnkd.in/gYADMDC8 [NykaaXNARS, Nars India, Nykaa Beauty, Bold Artistry]

Big news! 🚨 Obagi Medical’s clinically proven, transformative skincare formulas are now available exclusively only on #Nykaa. With over 35 years of expertise, Obagi Medical has set the gold standard in dermatological skincare, offering medical-grade solutions for concerns like aging, hyperpigmentation, and uneven skin tone. Combining science-backed formulations with advanced technology, Obagi Medical’s products deliver visible, long-lasting results for healthier, radiant skin. From the Daily Hydro-Drops Serum to the Professional-C Serum, Obagi Medical’s iconic range is here to elevate your skincare routine. This exclusive launch is a testament to Nykaa’s commitment to bringing world-class skincare innovations to Indian consumers. Discover Obagi Medical with Nykaa: https://lnkd.in/gWiijgFa [Obagi on Nykaa, Medical-Grade Skincare, Global Skincare, Skincare Innovation, Exclusive Launch]

In 2024, #Nykaa redefined India’s fashion landscape, elevating the shopping experience with curated recommendations, seamless browsing, and an ever-evolving assortment that truly reflected the pulse of India’s vibrant fashion scene. Catch the #fashion highlights from the Nykaa Trends Report 2024 to see how bold choices and transformative trends shaped the year gone by. With a commitment to deep consumer insights and personalized experiences, we’ve stayed ahead of the curve, offering iconic styles that resonate with every shopper. [Nykaa Trends Report, Nykaa Fashion, 2024 Rewind, Consumer Insights]

We’ve got the inside scoop on what took over India’s shopping carts in 2024! Nykaa has launched the Nykaa Trends Report 2024, and the findings are nothing short of fascinating! From late-night shopping binges to the explosive rise of K-beauty, and a revolution in fashion choices, Nykaa’s report unveils the trends that have taken over the Indian market and shaped consumer habits like never before. Get ready to dive into a year full of beauty must-haves, fashion game-changers, and unexpected shopping patterns that tell the story of how India’s shopping habits are evolving faster than ever. Ready to see how India’s shopping habits are evolving at lightning speed? Swipe right to see the beauty highlights and watch this space to know more about the iconic fashion moments. [Nykaa Trends Report, Nykaa, 2024 Rewind, Consumer Habits]

Spreading Joy, One Kit at a Time! This December, the spirit of giving was in full bloom at Nykaa through our #NykaaGives #SecretSanta initiative! Our incredible Nykaa family came together to distribute 1,100+ stationery kits to children in need. But the joy didn’t stop there, we spent meaningful time with these amazing kids, sharing smiles, laughter, and creating memories that will last a lifetime. This is the 2nd edition of our Secret Santa program under #NykaaGives, our flagship employee volunteering initiative that beautifully blends employee engagement and community impact. Together, we’re not just shaping the world of beauty but also building bridges of kindness and gratitude with the communities that inspire us every day. Here’s to spreading more joy, giving back, and creating change, one step at a time! [Nykaa Gives, Secret Santa, Giving Back, Employee Engagement, CSR, One Nykaa]

Celebrating 5 years of Kay Beauty with the ultimate Hot Cocoa Smokey Eye event! As Kay Beauty marks 5 fabulous years, the brand continues to redefine beauty with bold, timeless looks and performance-driven products that care. Co-founder Katrina Kaif and celebrity makeup artist Marianna Mukuchyan hosted an exclusive masterclass, unveiling the new Kay Beauty Smokey Eye Collection. From live tutorials to insider tips, the event brought to life the artistry behind effortless smokey eye perfection, reflecting Kay Beauty’s ethos of creativity and confidence. Guests explored the collection firsthand, creating stunning looks that celebrated Kay Beauty’s journey of empowering beauty for everyone. Featuring the EyeKanvas Discover Eyeshadow Palette, Intense Black 24H Kajal-Eyeliner Duo, and Lash Maximizer Mascara, the collection delivers high-impact results with ease. The #SmokeyEyeCollection is now available on Nykaa.com and in stores nationwide. Ready to master your perfect smokey eye? [Kay By Katrina, Kay Beauty Smokey Eye, Makeup That Kares, Nykaa Beauty]