Partnership IQ

Partnership IQ

Think Tanks

Bengaluru, Karnataka 207 followers

Exclusive invite-only hub for partnership & channel professionals in the SaaS industry to spearhead ecosystem growth

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About us

Partnership IQ is a invite-only private slack community for Partnership Professionals in SaaS. With a focus on fostering collaboration, knowledge sharing, and professional growth, Partnership IQ serves as a hub for partnership leaders in the SaaS industry to connect, learn, and excel together. Whether you're a seasoned partnership executive or just starting your journey in the SaaS industry, Partnership IQ provides a supportive and collaborative environment to learn from industry experts, forge valuable connections, and elevate your partnership IQ. Come and be a part of Partnership IQ, where partnership leaders gather to unlock new opportunities, cultivate meaningful relationships, and shape the future of SaaS partnerships. Together, we can elevate the art and science of partnerships to new heights, driving success and impact in the ever-evolving SaaS landscape.

Industry
Think Tanks
Company size
2-10 employees
Headquarters
Bengaluru, Karnataka
Type
Privately Held
Founded
2023

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  • View organization page for Partnership IQ, graphic
    Partnership IQ

    207 followers

    🌍🚀 Join us for an exclusive webinar featuring Raja Mora, Head of Alliances at Xoxoday! In the competitive world of B2B SaaS, understanding the importance of product adaptation in diverse markets is crucial for sustained revenue growth. Whether it's customization, localization, or feature prioritization, these strategies can make or break your market expansion journey, especially when working with channel partners. During this webinar, Raja Mora and other expert speakers will delve into: ✅ Strategic product adaptation strategies for diverse markets ✅ Customization, localization, and feature prioritization with channel partners ✅ Actionable insights to tailor your B2B SaaS offering for global success Don't miss out on this opportunity to gain invaluable insights and learn how to adapt your product offering to meet the unique needs of different markets. Registration link in comments !

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    Partnership IQ

    207 followers

    Super insightful blueprint from none other than the pro Yoheswaran Gnanavel 🚀

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    Yoheswaran Gnanavel

    GTM exec driving Outbound and Ecosystems led Growth

    Starting an Agency Partner Program from scratch? Here's your blueprint for success.🚀 Building a successful agency partner program isn't just about signing on the dotted line; it's about crafting a mutual growth story! Here's how I'm breaking down the process: 1. Identify Your Goals - What do you want from this partnership? Increased sales, broader service offerings, more market reach? Be crystal clear with your objectives. 2. Choose the Right Partners - Look for agencies that align with your brand values and can genuinely benefit from your services. It's quality over quantity! Ensure that they have the right approach and relevant clients that you could pilot your offerings with. 3. Have Clear Terms - Be transparent about commission structures, co-marketing efforts, and support. Ensure both parties are clear on the expectations on outcomes and potential support required. 4. Partner Enablement - Equip your partners with the relevant and up to date sales enablement content, training sessions, and marketing materials to help them succeed. 5. Communication Cadence - Regular check-ins, newsletters, or a dedicated Slack channel can keep the relationship active and informed. P.S Use a channel that is convenient and part of each orgs workflow. This will reduce friction on activation. 6. Track & Iterate - Set KPIs, monitor performance, and use feedback to refine your program continuously. Starting an agency partner program is like planting a garden; it needs the right seeds (partners), nurturing (support), and environment (alignment) to flourish. Who's ready to grow together? 🌱 #AgencyPartners #GrowthStrategy #BusinessDevelopment

  • View organization page for Partnership IQ, graphic
    Partnership IQ

    207 followers

    Franz-Josef Schrepf (FJS) we hear you 👏 "Not all partnerships are created equal"

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    Franz-Josef Schrepf

    Partnerships @ Opus | Author of 'The Book on Partnerships' | Captain @ The Partner Ship 🚢

    People think everything is a partnership 😵💫 This is one of the biggest issues in our field. That's why I created a simple graphic to explain the different types of partnerships as I see them: 📣 Co-Marketing This is what most people think about when they say partnership. I promote you to my customers, and you do the same for me. No money changes hands, but there may be a small discount or kick back. These partnerships are low-risk, which makes it easy to have many of them. 💪 Channel & Service Partners Any person or company that either sells your product for you and/or provides services around your product. These partners help you outsource manual, labour-intensive tasks like sales or support. They're often called (Value-Added) Resellers or System Integrators. Enablement of partners and their teams takes effort, which increases the risk of choosing the wrong partner. 🔌 Product Partners Other tech companies (often called Independent Software Vendors) who usually integrate with your software. An integration is not a partnership though. A product partnership is the go-to-market wrapper around your integration or joint customer workflows. It's expensive to build integrations which makes these partnerships higher risk than the previous two. But your joint solution might be worth a lot of money to customers. 🐋 Alliances The big whale partners. The difference here is the depth of the partnership. You partner with the company and also "win" their ecosystem (their marketing, channel & service, and product partners). Alliances are “bet the company type” decisions because of how resource intense they are, so you can‘t do many of them. Choose wisely. Why do these distinctions matter? Because I often hear founders say things like "We want 100 partners by the end of the year" or "Our partner manager can handle 10 strategic alliances". Not all partnerships are created equal. The best partnerships people compose a partner portfolio with the right mix of volume, risk, and rewards for their company. It is our job as Partnership Leaders to educate and set ourselves up for success. #partnerships #partnerprograms #businessdevelopment

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  • View organization page for Partnership IQ, graphic
    Partnership IQ

    207 followers

    🌟 Member Spotlight: Manoj Kumar, Manager - ISV Partnerships at Freshworks 🌟 Hello LinkedIn community! 👋 This week, we're shining the spotlight on Manoj Kumar, our esteemed member at Partnership IQ. Get to know the person behind the professional profile: 🚀 About Manoj: Manoj recently assumed the role of Manager - ISV Partnerships at Freshworks, bringing a wealth of experience from his journey in the SaaS realm. His professional voyage began at Zoho as a Product Consultant, leading him through roles at Kissflow, Mad Street Den , and Jio Haptik. Outside of the corporate arena, you might catch Manoj on the badminton court, engaged in the ever-entertaining quest for lost Lego blocks with his daughter, or immersed in gaming on his PlayStation 5! 🤝 Key Milestones: A standout moment in Manoj's career was at Kissflow, where he spearheaded the expansion of the Reseller Partner Ecosystem in the Americas. Aligning internal goals with partner objectives, he achieved a remarkable 300% increase in partner-generated revenue within two years. His key takeaway: prioritize Key Focus Partners and cultivate alliances for mutual growth. 🌐 Global Partnerships: At Haptik, Manoj managed strategic alliances with global tech leaders. Success came through effective program management and a data-driven approach. Clear communication, visibility, and a focus on data helped surpass closure targets by an impressive 175% in one quarter. 🚀 Lessons Learned: Manoj emphasizes the importance of building strong relationships with partners, moving beyond using them as an extended sales team. It's about being their ally in growth, understanding their challenges, and collaboratively working towards mutual success. 👥 Community Insights: We invite you to share your thoughts! What are your key learnings in the partnership space? Let's spark a conversation and learn from each other. nas.io/partnershipiq🚀 #MemberSpotlight #Partnerships #SaaS #Collaboration #CareerJourney #LinkedInCommunity

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  • View organization page for Partnership IQ, graphic
    Partnership IQ

    207 followers

    Unlock exponential growth! 🚀 Join our webinar on 'Maximizing ROI through Partnership Marketing Initiatives' with Scindia Balasingh, Head of Global Partner Marketing at Multiplier. Learn the secrets to amplifying your brand's reach and generating mutual leads through co-marketing campaigns. Revolutionize your approach to partnership marketing and elevate your ROI. Register now for success! #PartnershipMarketing #BusinessGrowth

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