ScaleSauce

Why just survive the fiscal waves when you can thrive in every economic phase? We've calendarised the dynamic shifts in consumer spending over the fiscal year...so you're welcome! 💫 We've also spilt (some very interesting) insights on how brands can recalibrate their strategies throughout the year to stay afloat and ride the waves! ⚡ Our approach is rooted in understanding the pulse of consumer behaviour. At ScaleSauce, we believe that brands that truly resonate aren’t built on mere survival tactics. Rather, they’re made through innovative, data-driven storytelling that flips challenges into opportunities. In today’s content-forward world, even budget months can be seen as catalysts for creative disruption. Challenging the status quo more often than not is not easy. But we're no quitters. 📈 #ScaleSauce #YearEnd #Finance #Taxes #NextGen #ConsumerBehaviour

Another Small Batch tasting session where flavours are dissected and summer secrets take shape ✨🌞 This is how our Tuesdays unfold at ScaleSauce—gathering around something not-yet-revealed, gone in seconds, but discussed for hours. Our team doesn’t just taste; they decode what next-gen India craves before they even realise it. Every nod, every raised eyebrow shapes what’s coming. 🚀 Summer launch approaching. 🔐 Names still classified. 🌀 Flavours still evolving. This summer, we’re not predicting flavour trends. We’re creating them 🔥 #ScaleSauce #SmallBatch #SummerIsComing #GreySpaceExplorers Yogi Vashishta | Ruman Agarwal | Amit Dalmia | AmritKaur Bhatia

Premium dining is as much about exploring restaurants as it's about bringing those experiences home. When the Phat Fillings' Surf & Turf pie meets SmallBatch's Citrus Zest Pepper Butter, you enjoy the perfect pairing and a truly European experience. Notice how new-age Indian brands are reshaping dining rituals? ⚡ This is how category-defining brands are built—through partnerships that reach your audience in meaningful ways. At SmallBatch, we believe extraordinary flavours deserve to be part of every meal, every day. That's why we're partnering with visionary chefs and creators who share our passion for elevating home dining. ✨ Together, we're not just creating condiments—we're crafting companions for your culinary journey, turning everyday cooking into moments of discovery. #ScaleSauce #SmallBatch #Collaboration #Flavours #Experiences #NextGen Yogi Vashishta | Amit Dalmia | Ruman Agarwal

From the world to your bedroom: We captured whispers from the industry that promise you a fashionable sleep ritual 💫 The design team of our in-house brand Stoa Paris recently visited Germany, to attend the HEIM Textile 2025. "It felt like an odyssey through the evolving language of fabrics"- Ms Pani; Textile Designer: Stoa Paris. With over 3,000 exhibitors from 142 countries, the event held conversations that had us walking out of the venue with a notebook brimming with insights. Insights poised to rewrite the rulebook on luxury textiles for Next India. PS: If we were you, we’d have started taking notes already! Prints. Patterns. Fabrics. 🧥 We observed that bold stripes, checks, and layered patterns now share the runway with unexpected pops of vintage florals and bold geometrics. Fabric manipulations in pleats, jacquard, and waffles are a whole thing now! It's great to see Stoa's designs align so seamlessly with global trends...voguish, but reimagined for the modern era. Tech Breakthroughs to Watch Out For! 📈 → For those who’ve long traded sleep for sweaty discomfort, this innovation is nothing short of a sigh (or snore!). We learnt about Forpe fabric introducing a material engineered with air tunnel technology for a record-high cooling index. → Crafted from 1mm-sliced Manila hemp, the Abaca paper yarn is biodegradable, antibacterial, quick-drying, and superb at wicking away moisture. Back to Nature 💚 We were happy to learn that the global trends in bedding aren't all about newfangled tech; it's also a heartfelt nod to the wisdom of yesteryear. Natural fibres like hemp, jute, flax, and nettle are staging a quiet comeback, reminding us that knowledge of the past can inspire a future that’s both enduring and eco-friendly. From repairable, disassemblable designs to aesthetic durability, Stoa Paris's premium bedding sets have aptly tapped into the pulse of how Next India beds. At ScaleSauce, we believe that true luxury in the bedding space lies in the details: in fabrics that do more than clothe a space. And if you don't adapt, well, you're forgotten. For Next India brands, and beyond, the takeaway couldn’t be clearer—let heritage inspire innovation, craft with conscience, and watch every element work together to tell a tale of character. Welcome to the future of textiles. It’s smart, sustainable, and just a bit rebellious💥 #ScaleSauce #Textiles #Fashion #NextGen #StoaParis Yogi Vashishta | Ruman Agarwal | Amit Dalmia

Imagine a market where traditional retail is being overhauled by digital innovation, where the branded consumer segment is set to quadruple over the next decade, potentially soaring to nearly $1 trillion. One can only wish that this is a distant dream— but it isn’t. Consumer spending in India is on the cusp of a dramatic leap. 📈Forecasts suggest that overall spending will rise from $2.4 trillion in 2024 to $4.3 trillion by 2030. 💰The direct-to-consumer (D2C) space, valued at $16.85 billion in 2023, is growing at a dizzying 39% CAGR through 2032. 💎Luxury is having its renaissance too, as India’s affluent segment expands by 129% by 2030. 🧍🏻♀️Gen Alpha and Gen Z are expected to account for 56% of the consumer base by 2040. At ScaleSauce, we create brands that set new, game-changing benchmarks. And these brands (our babies) are rewriting the rules of modern consumerism, and how! SmallBatch's gourmet condiment line is saucing up everyday indulgence, making complex cooking easy at home. Stoa Paris, a premium bedding brand, is changing home decor to home fashion, starting with bed sheets that are uber-stylish. Quirkloom’s bedding collection brings together bold, personalised designs, making it the go-to choice for Next India’s trendsetters. The opportunity to build iconic brands of Next India has never been greater. We can finally expect brands that are as authentic and agile, as they're purposeful. Tick-tock, the time is now! #ScaleSauce #ConsumerMarketIndia #BrandInnovation #D2C #DigitalTransformation #NextIndia Yogi Vashishta | Amit Dalmia | Ruman Agarwal

A (not so) quiet revolution under the sheets!👀 From toys for men to lipstick-vibrators, Next India is disrupting the intimacy space by re-establishing what pleasure means. The sexual wellness industry in India is rapidly shifting focus from individual pleasure to embracing shared experiences. This is no longer a niche conversation, and if you’re not paying attention, you’re missing out on one of India’s most dynamic markets 🚀 Curious about how it’s all unfolding? You should check this out! ⬇️ #ScaleSauce #ValentinesDay #WellnessBrands #NextGen Yogi Vashishta | Ruman Agarwal | Amit Dalmia

This Union Budget 2025 validates what we’ve been saying all along: Next India’s middle class doesn’t just want to survive—it wants that Bottega clutch 💼✨ Tax exemptions up to ₹12.75 lakh paint a picture of an India where a software engineer in Pune doesn’t think twice before booking a weekend getaway to the Maldives. Beyond saving—this budget recognises millions of Indians stepping up from their first international vacation to their first global brand. For those earning ₹7-12 lakh, it opens doors to experiences that were once just open browser tabs. The masterstroke? A customs duties slash!⚡ A DeBeers platinum ring sheds ₹10,000 from its ₹2.50 lakh price tag. An imported MacBook Pro becomes ₹9,000 more accessible. Small numbers, perhaps, but they signal a seismic shift in how India approaches luxury. When Lucknow orders more Gucci than Delhi, when Indore's coffee shops serve single-origin Ethiopian beans, when Jaipur's millennials collect limited edition sneakers, you know the scales have tipped. This is exactly where we live—at the intersection where the Zara generation is evolving into the Zimmermann collector. We create brands for the Next Indian consumer who doesn't see luxury as a distant dream but as next month's planned purchase. The same consumer starts their day with imported granola, works on a gaming laptop, and ends their evening at a craft cocktail bar. The new 'middle income' maths is simple: Less tax + reduced customs = French fashion finally making sense. Welcome to Next India—one that aspires, acquires, and struts its stuff for the world to see! 🚀🌍 #ScaleSauce #Budget2025 #Risk #Income #NextGen #Taxes #MiddleClass Yogi Vashishta | Amit Dalmia | Ruman Agarwal

Premiumization is really spilling over! Once the exclusive domain of metropolitan elites, premium brands are now capturing the hearts (and wallets!) of consumers in Tier 2 and 3 cities. As reported by The Economic Times, luxury goods are enjoying an unexpected surge in non-metro markets, with revenue shares from these cities steadily on the rise 📈 Tata CLiQ Luxury, for instance, has reported impressive sales figures: pre-owned Rolex watches in Ajmer and Nagpur, Burberry handbags in Nadiad and Aligarh, and Bulgari products in Etah and Karimnagar are now part of the everyday luxury basket. Gopal Asthana, Chief Executive of Tata CLiQ, has noted that e-commerce has enabled luxury brands to extend their reach, with non-metro markets now accounting for roughly 55% of overall revenue. Similarly, the TimeVallée portfolio, which boasts prestigious names such as Cartier, IWC, Jaeger-LeCoultre, Panerai, and Piaget, generates about 40% of its sales from smaller towns. Samir Krishan Modi, Founder and MD of Colorbar Cosmetics, captures the zeitgeist succinctly: “Tier 2 and 3 towns are now very comfortable buying omni-channel.” This shift is not merely anecdotal; it marks a dramatic departure from past patterns when luxury was predominantly confined to India’s major cities. Further supporting this trend, the Kearney India Retail Index illustrates that the share of luxury retail spending in non-metros jumped from approximately 9% in 2013 to as much as 60% in certain markets by 2018, particularly in culturally rich cities such as Jaipur, Udaipur, and Chandigarh. Omni-channel strategies, which integrate physical touch-points with digital platforms, are proving instrumental in reaching an increasingly aspirational middle class outside the metros. The rising appetite for luxury is a testament to the changing aspirations of India’s burgeoning middle class. Younger, well-informed consumers, bolstered by rising disposable incomes, are eager to access premium products with the convenience and assurance that modern retail technologies afford. At ScaleSauce, we are decoding the aspirations of new luxury consumers, crafting hyper-local, insight-driven brands that speak to evolving tastes, digital behaviours, and purchasing power. From refining positioning to optimising omni-channel experiences, we shape brands that tap into this exploding market, and in the process create a brand new basket of brands for a brand new India. Are you ready to be part of it? Let’s talk in the comments! #ScaleSauce #Luxury #Brands #MarketingStrategies #NextGen Yogi Vashishta | Ruman Agarwal | Amit Dalmia

For decades, Indian beauty, fashion, and lifestyle brands catered to a one-size-fits-all model, leaving entire communities underrepresented. But Next India doesn’t settle. In fact, Next India is more individualistic than ever!✨ In the post-pandemic world, self-expression is paramount. We seek brands that mirror our very identities, preferences, and lived experiences. It's a representation that goes beyond the surface, becoming a narrative of what it means to be seen in today’s world. Kantar's Brand Inclusion Index 2024 found that 75% of consumers consider a brand's diversity and inclusion reputation when making purchasing decisions. In India, 86% of respondents stated that diversity, equity, and inclusion (DEI) influence their brand choices. Valeria Piaggio, global head (DEI), Kantar, said, “It’s a myth that inclusion marketing is about marketing to minorities. Inclusion marketing is expansive marketing. One of the fundamental ways to grow your brand is to predispose more people to it. Yet when brands exclude consumers – whether that’s because people don’t feel welcomed when shopping in stores or their advertising doesn’t reflect diverse communities – it’s an easy miss." With fearless self-expression becoming the norm, the demand for products that acknowledge and celebrate individuality has made brands rewrite the rules of inclusivity: FAE (Free and Equal) Beauty: Their highest-selling Lip Whip leveraged colour theory analysis to show how the same shade transforms on different Indian skin tones. Moxie Beauty: Identified a glaring market gap—most hair products in India are designed for straight, frizz-free hair, while a majority of Indians have wavy or curly textures. Their range of hair care and styling products is tailored to the wavy, curly, real India, not just the idealised one. Tir Tir: Cushion foundations designed to cater to even extreme ends of the complexion spectrum—from wheatish to deep skin tones, with both pink and yellow undertones. And then there's us, making luxury bedding deeply personal, with Quirkloom. Our collections cater to a spectrum of tastes, proving that even home decor should be a form of self-expression. Where’s The Gap? The study found less than 1% representation of the LGBTQ+ community and people with disabilities in ads, with only 4% of Indian ads featuring individuals over 65. This creates a clear opportunity for brands to enter the market, offering these communities fair representation and a sense of belonging. What’s In It For You? A survey by Nielsen revealed that 58% of Indian consumers are willing to pay more for brands that support diversity and inclusion. Brands that prioritise inclusivity are cultivating loyal communities. By embracing and celebrating individuality, these brands empower consumers to express themselves unapologetically; foster a deep sense of belonging and trust, which in return translates to sustained brand loyalty. #ScaleSauce #Branding #Marketing #Inclusivity #NextGen

When a 30-year-old startup founder picks a week in Coachella over a car down payment, you might think it's reckless. The calculus of Next India's wealth doesn’t add up – until you change the variables. ▸ 1 in 5 Indian millionaires are under 40, coding their way to fortunes through startups and IPOs. ▸ By 2030, they'll represent 25% of India's millionaires. But their real disruption lies not just in wealth creation—it’s in how they choose to express it. 🏠 Where property was once the gold standard of affluence, today’s young millionaires are opting for premium co-living spaces that blend comfort and connectivity. Instead of accumulating tangible assets like real estate, they’re shaping their wealth through experiences that offer exclusivity and prestige. ✈️ Think bespoke travel packages and wellness retreats, with costs reaching ₹6 crore annually. ⌚ India is now the 5th largest luxury watch market globally, with sales of high-end timepieces from brands like Patek Philippe, Cartier, and Audemars Piguet seeing exponential growth. When it comes to luxury cars, 37% of HNIs are buying Porsche, Rolls Royce, and Lamborghini, while also increasing their investment in health tech, anti-ageing solutions, and personalised medicine. Status is no longer defined by what you own; it’s now about how you curate experiences and optimise your lifestyle. Whether you're in tech, luxury, or wellness, the future is simple: deliver the experience, not the asset. If you're still peddling products, you're missing what this cohort values most. #ScaleSauce #Luxury #Wealth #Lifestyle #NextGen Yogi Vashishta | Amit Dalmia | Ruman Agarwal