That Hybrid Agency

We're so proud to show you the labor of our love for India's largest fashion & Retail conglomerate, Aditya Birla Fashion and Retail Ltd., the spanking new www.abfrl.com. One of the core beliefs of Hybrid is that "Collaboration Will Bring It All Together". 🤝 When that collaborator is your client, one can turn water into whatever liquid one wants. 😉 And we love it when a plan comes together. 🙌🏻 (no, we're not giving Liam Neeson his line back...) Months of gathering information across 20+ brands and internal teams 😎 , weeks of co-strategizing 🤓 , and tons of slick web wizardry to deliver magic ✨. All while ensuring we adhere to all the regulatory guidelines for a listed company. A big cheers to the Corporate Communications rockstars at ABFRL! Led by the indomitable Janet Arole, Merwyn Fernandes, Russel Fernandes, Janu Jiandani! Take a bow all of you! 👏🏻 👏🏻 👏🏻 We're also extremely proud of (and frankly, blown away by) our hands-on Tech Chief, Jeet Parekh, who led, guided, supervised, and managed all the work across multiple teams like an expert puppet master. ⚡ Have you visited the new site yet? #NayeIdeasForIndia #NayeIdeasFromIndia #newwork #abfrl #fashionandretailwebsite #corporatewebsite #corpcomm #websitedesign #wordpress #digitalagency #creativeagency #uidesign #uxdesign #uiux #websitecontent Omkar Joshi | Shradhangi Date | Hemant Mandaliya | Deepak Krishna | Kaamayni V. | Giny Abraham | Riddhi Srivastava | Ashna Arif | Ankit P Rathod | Pravin Hiray | Prajwal Mangrulkar | Zainab Imtiyaz | Nikita Rawat Pantaloons | Van Heusen | Allen Solly | Peter England | Louis Philippe | Forever 21 | AMERICAN EAGLE OUTFITTERS INC. | Reebok | Jaypore | ABFRL | Jaypore | TASVA | Aditya Birla Group x Tarun Tahiliani | Sabyasachi | Shantnu & Nikhil | House of Masaba | Ralph Lauren | Ted Baker | Hackett London | Fred Perry | TMRW House of Brands | Simon Carter Ltd | TCNS Clothing Company Ltd

The only way to ensure you stick to that healthy routine is to make it a habit. Some slick work for HyugaLife with #KLRahul. (1/3) ▶ Production: OMG Mediaworks ▶ Lead Producers: Durgesh Dadihch & Bhakti Sakpal ▶ Director: Saurabh S Bhandari ▶ DOP: Premal Raval ▶ Agency Producer: Tanmay Biyani ▶ Production Designer: Swapnil Keny KL Rahul's Team: ▶ Manager: Rahul Sawhney ▶ Wardrobe Stylist: Rahul Vijay ▶ Assistant Stylist: Manisha Garg ▶ Hair Stylist: Leo ▶ Make-up Artist: Mansi Talwar ▶ Line Producer: Lalit Sippy ▶ Unit Production Manager: Honey Shah ▶ Production Assistants: Govind Agrawal & Dev Agrawal ▶ Chief AD: Shaunak Vyas ▶ 2nd AD & Post Supervisor: Abhas Dubey ▶ Intern AD: Kanwal Jaisingh ▶ 1st AC: Aditya Adholia ▶ Photographer: Rahul Jhangiani ▶ Assistant Photographer: Azfar ▶ Wardrobe Stylist: Vidhi Gurnani ▶ Dressman: Suresh Das ▶ Hair Stylist: Manoj ▶ Art Assistant: Shreya Ghosh ▶ SFX: Vijay ▶ Rigs: Mushtaq ▶ Sound Recordist: A R Sound - Gopal Pandit ▶ Camera Equipment: Unit 10 Mediaworks ▶ Gaffer: Rajdeep Singh ▶ Focus Puller: Gaurav Sharma ▶ Spot Boy: Hemant Sharma & Team ▶ Support Cast: Latin Ghai ▶ Offline Editor: Arpal jain ▶ Post Production: Filmybug Entertainment - Ankit Mali ▶ Online Editor: Hemanshu Gupta ▶ Motion Graphics: Parth Mistry & Hardik Ladha ▶ Music Composer: Kalpesh More ▶ BTS: Dhruv Gohil ▶ Produced by: Omkar Joshi ▶ National Servicing Head: Shradhangi Date ▶ Account Director: Giny Abraham ▶ Creative Director: Hemant Mandaliya ▶ Head of Business Development: Karan Suresh Sidhwani #StartThisHabit #NayeIdeasForIndia #NayeIdeasFromIndia #KLRahul #healthandwellness #hyugalife #ecommerce #tvc #nutrition #newlaunch #creativeagency #agencylife

The one where Hero MotoCorp entered #Bengaluru with their "electric" vehicle brand VIDA World. We captured the whole build journey of the Vida Experience Center in the heart of the city. Almost 30 days of shoot. 1 stellar experience. #MakeWay Line Production Partner: Flying Chappal Productions & Nalin Vyas Agency Producer: Tanmay Biyani Shot By: Deepten Sarkar & Raunaq Kharbanda FPV Drone: Yamen Akhtar Mohammed (Axiom Aerials) Lead Editor: Raaghu Raj TM (Shoki) Produced by: Omkar Joshi & Hybrid Communication Creative Head: Omkar Joshi National Servicing Head: Shradhangi Date Head of Business Development: Karan Suresh Sidhwani Whatta feels, macha! 😍 #electricvehicles #electricbike #electricscooters #scooter #showroom #showcase #heromotocorp #makeway #NayeIdeasForIndia #NayeIdeasFromIndia

We're so proud to share this beautiful #identitydesign work for Sanskriti Arts. 😍 A non-profit that leads various grassroots initiatives in the areas of Education, Art, Empowerment, Girl Child Support, and more along with prestigious partners like INDIAN DEVELOPMENT FOUNDATION (IDF). Led by Sundeep Prabhakar and Tejaswani Prabhakar, they also run an art gallery in #Mumbai, 365 days a year, where all funds raised are donated towards social causes. 👌🏻 The identity encompasses the spirit of Bharat. The strokes and textures embody the real work done by the team on-ground. We aimed to give this truly remarkable team a "dil se" identity that does justice to their commitment, passion, and energy. Our hearts are full as we join this journey of giving. Brought to life through the mind and hands of the inimitable Pravin Hiray. Flawless execution by Prajwal Mangrulkar. Masterfully led by Shradhangi Date. Take a bow! #nonprofitmarketing #ngo #agencylife #logodesign #branding #brandkit #showcase #creativeagency #designagency #digitalagency