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Several stakeholders are involved at a corporate's end. Further, 6 months in the life of a corporate and a startup are very different. How does a young startup navigate through these complexities and differences? 🎯 Understanding Strategic Intent & Priorities : Gain insights into whether a corporate's open innovation program is aimed at future relevance or addressing core business needs. 🚀 Learning from Successful Engagements : Study examples where large corporates have effectively partnered with startups to uncover their motivations and refine your pitch accordingly. 📍 Navigating Organizational Structure : Understanding the organization structure and identify key decision makers. For example, P&G established a dedicated organization to bridge internal and external stakeholders and match internal needs with external expertise. How can a startup find out about this intent, structure and identify key decision makers? ☎️ Initiate early communication and build relationships proactively : It’s important to have courtship before a proposal in the professional world as well. Some startups use a business model review as a pretext for engagement, facilitating discussions on sustainability at Zomato. Corporates may not always realize that startups can solve certain problems because they may not fully grasp the potential of new technologies. 🏆 Commit to participate in Open Challenges such as the Zomato Packathon : Zomato provides guidelines (spill-proof, heat retention and suitable for travel on Indian roads for ~30 minutes) to restaurants rather than prescribing specific packaging choices. So Zomato is trying to influence restaurants to use sustainable packaging and that’s one of the reasons for organizing the challenge. 3 reasons for organizing this challenge : 1. Signal Zomato’s interest in solving specific challenges (e.g., bottle lids, beverage holders). 2. Foster dialogue and showcase innovative solutions among startups, restaurateurs and waste management companies. 3. Surface promising innovations for potential future use. A startup must understand a corporate's mental model, prioritization of their pain points and solve for that. Customers accept paper as ‘sustainable’ and hence corporates aren’t in a tearing hurry to replace it. If consumers accept it, it isn't a corporate paint point today. And of-course, the winner of the Packathon Bambrew (Vaibhav Anant Kunal Prasad) were also in the room ✨ Anjalli Ravi Kumar Ashish Paradkar Tejas Rao NOVA by Saint-Gobain Sunil Cavale super session! :) Follow Terrarium for more 🚀