Tonic Worldwide

𝗦𝗼𝗺𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗺𝗮𝗸𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗱𝗼𝗲𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝗼𝘁𝗵 𝘁𝗵𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀𝗽𝗮𝗽𝗲𝗿 𝗶𝘁𝘀𝗲𝗹𝗳? 📰 When L'Oréal Paris roped in Alia Bhatt as their new global ambassador, we welcomed the announcement by creating an exclusive, lifestyle-themed tabloid newspaper that perfectly captured the ‘bigness’ of the moment. Every detail—from the masthead and empowering copy to the peel-able stickers and crosswords—was meticulously designed not just to be newsworthy and fun, but to be a memorable keepsake. This special tabloid has become the centrepiece of L'Oréal's brand activation and outreach campaign, driving engagement in a unique and impactful way. If you're one of the lucky few, you might get to hold a copy in your hands. For everyone else, here’s a sneak peek with some close-up shots. #Loreal #Innovation #AShotOfTonic

When was the last time you saw marketing effectiveness and efficiency come together? We experienced it firsthand last week during our exclusive session with brand and digital marketers from some of India’s leading consumer brands. The agenda? Gaining insights into driving campaign effectiveness and measuring impact, courtesy of WARC - a global authority on marketing effectiveness, known for its evidence-based insights and expertise. We also explored how to unlock media efficiency through 1st party data, guided by experts from CustomerLabs ❤️ 1P Data OPs - our tech-enabling partners. Bridging these two themes, Tonic Worldwide team curated a session on how brands need to shift their mindset from 'creatives' to 'creators' and deploy the unique ‘B.I.T.E’ framework to build a culture that nurtures their marketing units. The event sparked lively discussions, with agreements, disagreements, questions, and evidence-backed responses, making it an insightful and enriching experience for all attendees. A huge thank you to everyone who attended and stayed back to engage with us post-session. #TubelightSessions #aShotofTonic #Marketing #Media #Effectiveness #Efficiency

Behind every masterpiece is an artist who tells stories where words fall short. This International Artist Day, we honor and celebrate artists and their favorite art styles, as they transform ideas into inspiration, every single day at Tonic Worldwide.

Stories always win over statistics. However, stories of some of our Tonickers do better with statistics. #WorldStatisticsDay

How many debates have you had at home to choose the perfect color for your walls? Countless. And how many to decide which front door lock to use? Probably none. While beautiful homes capture attention and praise, why should functionality be left behind? BonKaso home improvement products don’t just enhance the aesthetics - they add real value where it matters most. We discovered the sweet spot to position their offerings: "Works for you, works for home." Our situational thumb-stopper films, portray a couple's everyday struggles, with the husband finding himself in a tight spot, until BonKaso comes to the rescue (albeit the hard way). Check out this series, where the message is clear: "BonKaso hota, to ye nahin hota!" #aShotofTonic #NewWork #Campaign #Bonkaso #Positioning

Dussehra celebrations with #aShotOfTonic #FestiveMarketing #Dussehra

𝗬𝗼𝘂 𝗺𝗮𝘆 𝗹𝗼𝘃𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗵𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗮𝗽𝗲𝗿 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝗼𝗻? For some, the paper is more than just a medium—it’s a true soulmate. That’s the belief that inspired Jagrati Sadhwani, Creative Strategist at Tonic Worldwide, to turn her passion for sustainable living into a venture called ‘𝗣𝗮𝗻𝗻𝗲.’ Panne is all about handmade, sustainable diaries, including the packaging. 📓 📃 What began as a personal project has grown into something much more, with customers who have become lasting friends. Watch her story! #TonicGotTalent

Form or function? Beautiful homes or functional homes? Why choose when you can have both? For BonKaso, we set out to solve this very challenge - combining style and functionality in every product for homeowners. Discover how we uncovered valuable insights that shaped Bonakso’s brand positioning and transformed them into a campaign that reflects the real-life needs of every homeowner, with a dash of relatable humour. Swipe through to see the journey unfold!

What’s a bigger task than building a great-looking website? Getting it discovered. After creating a sleek, high-performance website for Motul India diverse consumer segments, we had the task of inviting users to explore this new digital identity and achieving visibility in a highly competitive and fast-growing market. We recognized that attracting a large volume of organic traffic required securing top search rankings for non-branded, competitive keywords where we had no prior rankings. In just four months, we developed their SEO authority from the ground up, leading to significant gains in clicks, impressions, organic traffic, and keyword rankings. #SEO #Performance

Think identity theft only impacts the banking and financial sectors? Think again. Today, bad actors are everywhere-even in online gaming. We are unveiling the next chapter in our film series for Bureau, the identity decisioning platform that’s redefining trust. Our latest film continues to build Bureau’s identity as the ultimate trust broker-with the power to see what others miss. #aShotOfTonic #Bureau #NewWork