Case Study: Transforming Real Estate Marketing with SMS Campaigns
Ajmera Group, a prominent player in the real estate sector, collaborated with Universal Mediaa to elevate its marketing strategy for the upscale project, AJMERA EDEN, located in Ghatkopar. The objective was to leverage SMS marketing to reach a wider audience and drive interest in the premium residential offerings.
The primary goal was to generate qualified leads for AJMERA EDEN, a project with a ticket size exceeding 2.25 Cr. The goal was not only to create awareness but also to engage potential buyers and prompt them to explore the 25:75 Pay Plan, which ends on November 12th.
Two distinct SMS messages were crafted:
"25:75 Pay Plan Deadline"
"25:75 Pay Plan ends on 12th Nov 23. Explore 2, 3 & 4 BHK homes at Rs.2.25 Cr+. AJMERA EDEN Ghatkopar."
"Diwali Brightness Offer"
"MAKE YOUR LIFESTYLE BRIGHTER THIS DIWALI. 25:75 Pay Plan ends on 12th Nov. Discover 2, 3 & 4 BHK homes at Rs.2.25 Cr+. AJMERA EDEN Ghatkopar."
The SMS content was designed for maximum impact, combining a sense of urgency with the allure of Diwali festivities.
The SMS campaign was strategically rolled out to 25 Lacs, targeting a diverse audience. Universal Mediaa ensured precise timing for message delivery to optimise engagement.
The results were remarkable:
Leads Generated: 8-10 per lac, showcasing a high conversion rate.
Increased Awareness: The campaign significantly increased awareness of AJMERA EDEN among the target audience.
Positive Response: Combining the exclusive payment plan and Diwali theme garnered positive responses, driving interest and inquiries.
Universal Mediaa's SMS marketing campaign for Ajmera Group's AJMERA EDEN in Ghatkopar exemplifies the power of targeted messaging in the real estate sector. Through the strategic combination of content and timing, the campaign successfully raised awareness, produced qualified leads, and encouraged prospective customers to learn more about the special payment plan. This case study indicates Universal Mediaa's proficiency in creating effective SMS campaigns with noticeable outcomes in the competitive real estate sector.
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