Velocity

Get ready for a game-changing experience! 🚀 Velocity launches Vani AI - India's first AI-powered solution to manage customer interactions in the financial services sector. 🤖 We at Velocity have unveiled Vani AI - a pioneering GEN AI solution created to transform customer conversations across the financial services sector. Developed in-house, Vani AI executes calling tasks like collections, lead qualification, document gathering, and more with human-like conversational skills. 💬 Vani AI can understand context, regional languages, and accents with the help of generative AI and multilingual speech recognition capabilities. 🌐🗣️ We have developed Vani AI to help financial companies reduce operational costs involved in connecting with their customers. 💸📉 The future of AI-powered customer conversation starts now! Experience the Magic of Vani AI in the demo below! 🪄 Join the waitlist. Link in the comments. #VaniAI #GenerativeAIRevolution #FinancialDisruption #Velocity #AIInnovation

Two Brothers Organic Farms®(TBOF) is a leading advocate for sustainable and regenerative agriculture in India, founded by siblings Satyajit Hange and Ajinkya H. Their venture goes beyond being a brand; it represents a movement towards healthier food choices and environmental stewardship. Commitment to Organic Excellence: All TBOF products are ECOCERT certified, ensuring the highest standards of organic integrity. The brothers employ regenerative agricultural practices that enhance soil health and biodiversity, producing high-quality organic products while restoring ecosystems for future generations. Community-Centric Approach: TBOF empowers local farmers by providing training in sustainable practices, helping convert over 2,000 acres of farmland. They have educated more than 16,000 farmers and created over 300 jobs in rural communities, improving livelihoods and promoting economic prosperity. Diverse Product Range: Their offerings include -          Nutrient-rich Cow Ghee -          Wholesome Jaggery -          Organic Rice -          Peanut Butter These products reflect traditional farming practices tailored to modern consumer needs. Funding and Growth: TBOF has secured approximately ₹58.2 crore in funding from notable investors like Nithin Kamath. Currently exporting to around 60 countries, 80% of their business is domestic, with a revenue target of ₹100 crore by FY25 and aspirations to reach ₹500 crore in the next four to five years. Unique Selling Proposition: What sets TBOF apart is their dedication to regenerative agriculture and community empowerment, ensuring sustainable practices that benefit both the environment and consumers. The brothers exemplify a successful transition from corporate careers to pioneering sustainable agriculture, inspiring others to embrace eco-friendly practices for a better future. Velocity congratulates them on their innovative business model and wishes them continued success. #OrganicFarming #FarmToTable #AgroInnovation #SustainableLiving

🎯 Festive season isn’t coming—it’s already here! 🎯 With the festive season in full swing, Velocity is actively fueling D2C and e-commerce brands to thrive during this year’s shopping surge.🛍️ Inventory piling up? Marketing campaigns need a boost? Operations feeling the heat? We've got the fuel you need to power through all of it—without giving away any equity. 💥 A big thank you to Entrepreneur India for featuring us and highlighting this milestone!🚀 Read the full Entrepreneur India article. Link in the comments. #Ecommerce #D2CBrands #FestiveSeason #BusinessGrowth #Velocity

This month’s Velocity’s D2C hero shines on Ashmeet Kapoor , the founder of I Say Organic.  A visionary who dreams of a future where organic food is not a luxury but a way of life in India. His story is about redefining an industry and inspiring others to believe in the possibilities of a cleaner, healthier, and more sustainable way of life. Ashmeet left his career in clean energy to dive into the world of organic farming—a decision that would change the landscape of organic food accessibility in the country. When Ashmeet founded ‘I Say Organic,’ with a passion for sustainable living and a first-hand understanding of the challenges farmers face, it wasn’t just about selling products; it was about bridging the gap between farmers and consumers. He knew the struggle from both ends: the farmers who toil yet barely make ends meet, and the urban consumers who crave genuine organic food but often face scepticism and supply issues. His mission was to empower farmers and assure consumers of authenticity. Ashmeet spent nearly a year researching organic farming. He lived in a small village in eastern Uttar Pradesh, where he worked directly with farmers, gaining insights into their struggles, and the untapped potential of organic agriculture. This ground-level engagement shaped his commitment to supporting farmers and promoting organic farming as a sustainable livelihood. With an initial investment of INR 50 lakh, funded by his family, Ashmeet launched ‘I Say Organic’ in March 2012, starting with a modest website that offered products directly sourced from farmer groups. Orders grew from just 10 a day to 50, and the business quickly scaled to monthly revenues of INR 10 lakh. Kapoor’s hands-on approach, building cold storage, refining the supply chain, and understanding consumer needs, helped propel the company to an annual turnover of INR 5 Crores. By connecting farmers to the market and educating consumers about the value of organic produce, Ashmeet created a movement and laid the foundation for a more sustainable food ecosystem. His efforts turned ‘I Say Organic’ into a trusted name in the National Capital Region (NCR), setting the stage for future growth across India. #FarmToTable #OrganicRevolution #SupportFarmers  #SustainableLiving

Another day, another milestone! 🌟 We’re thrilled to see Velocity’s commitment to empowering D2C and eCommerce brands recognized. It’s exciting to play a part in helping brands gear up for growth and meet the festive season demands. A big thank you to YourStory Media for the feature! Kudos to all the ambitious brands we’ve partnered with so far – this one’s for you! 🚀 #GrowthJourney #Ecommerce #D2C #Financing #Velocity

Here’s to each one of you: Kopal Gupta, Kavel Baruah, Sajid Khan, Mohammed Abuzar, Ahammed Rizwan, Vishwmohan Singh and Swapnil Pashine We deeply appreciate your dedication and the energy you contribute to the team every day. Your commitment and attention to detail have been vital to our success. Cheers to many more years of success, growth, and shared accomplishments! #TeamAppreciation #WorkAnniversary #EmployeeRecognition #VelocityTeam

 🚀Big News: Velocity x Razorpay Rize Partnership! 🚀 We're thrilled to announce our exciting collaboration with Razorpay Rize, the go-to platform for empowering early-stage startup founders! Together, we're bringing unmatched support to emerging D2C and e-commerce brands, offering not only collateral-free financing from Velocity but also seamless services via Razorpay Rize. This partnership is all about giving brands the tools they need to scale and thrive! Whether you're just starting out or looking to grow, we've got your back. #Velocity #RazorpayRize #Partnership #D2CBrands

Paid social ads can be highly effective for D2C brands in reaching targeted audiences, driving traffic, and generating conversions. The ability to segment audiences and deliver personalized messages has made social ads a go-to channel for many brands. This dependency is making them dependent and subsequently vulnerable, given the: Rising Ad Costs: As competition increases on social platforms, ad costs tend to rise. This can significantly impact customer acquisition costs (CAC) and profitability, especially for brands that have built their entire strategy around paid social. Algorithm Changes: Social media platforms frequently update their algorithms, which can affect the visibility of ads and organic content. Brands that rely heavily on these platforms can find themselves facing sudden drops in reach and engagement, leading to unpredictable performance. Limited Diversification: Many brands neglect other marketing channels in favour of paid social ads. This lack of diversification makes them susceptible to fluctuations in performance. Psychological Dependence: The psychological dependency of brands on these platforms can lead to a reluctance to discuss challenges openly, as brands fear losing credibility or appearing weak in front of competitors or investors. Long-Term Sustainability: To ensure long-term sustainability, brands need to build a well-rounded marketing strategy that includes multiple channels to ensure consistent customer acquisition and brand growth. Velocity offers insights into how D2C brands can diversify their marketing channels and reduce reliance on paid social ads. Read on! #MarketingStrategy #OmnichannelMarketing #BusinessGrowth #BrandStrategy

🚀Proud Moment for Velocity!🚀 A big congratulations to our Co-founder & CTO, Saurav Swaroop, for making it to the HURUN INDIA U35 list, which features 150 of India's brightest entrepreneurs under 35! 🏆 This list celebrates the innovative thinkers who are shaping the future of India’s economy and technology. Saurav’s vision and leadership at Velocity are a true reflection of what it means to push boundaries and create meaningful impact. Here’s to many more milestones! 🌟 #Velocity #HurunIndia #Entrepreneurs #Leadership

Behind every great idea is a journey of persistence and problem-solving. In this video, our co-founders Abhiroop Medhekar and Saurav Swaroop share their thoughts on building Velocity from the ground up—navigating the challenges, and rethinking how digital-first businesses can access capital without the usual hurdles. Named in Fortune India's 40 Under 40, they continue to redefine how online businesses grow by offering a smarter, equity-free way to finance.✨ What drives them? A relentless focus on breaking barriers for India’s online entrepreneurs and building solutions that empower growth—without the traditional roadblocks.💪 Curious about their insights? Watch the full video to discover how they overcame challenges, made bold moves, and partnered with leading e-commerce marketplaces.🚀 Ready to take your business to the next level? Let their journey inspire your next big leap! #Velocity #Fortune40under40 #FintechForTheFuture #Entrepreneurship