Velocity’s cover photo
Velocity

Velocity

Financial Services

Velocity is India’s leading financial solution provider for new-age digitally native businesses.

About us

Velocity is India’s leading cash flow based financing platform for new age businesses. We are working on democratizing access to working capital for underserved sectors that traditionally lack collateral like property, plant or machinery. Founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity's financing suite includes a range of financing products. We work with 4,000+ brands and have disbursed ₹800 Cr+. We have partnerships with 26 ecosystem players, including four of the largest marketplaces. Our portfolio includes many of India’s fastest-growing D2C brands such as French Crown, Soulflower, Chumbak, Off Duty, Itsy Bitsy, Bear House, Gear merchandise, Milano ice cream, Jamie’s Pizzeria, IDC, Farmley, Kebabs and Curries, KCC, and Zlade to name a few. Velocity has raised $30 million in funding so far led by Peter Thiel’s Valar Ventures.

Website
https://www.velocity.in
Industry
Financial Services
Company size
51-200 employees
Headquarters
Bengaluru
Type
Privately Held
Founded
2020

Locations

Employees at Velocity

Updates

  • ✨ Introducing Shipfast: To make faster shipping your superpower! 🛒 In recent times, D2C brands have seen tremendous growth on quick commerce platforms, but many are choosing to own the customer journey end-to-end by facilitating faster deliveries through their own websites. 📦 The current status of shipping comes with challenges: delivery delays, lack of accurate tracking, and long resolution times often leading to customer dissatisfaction, impacting brand loyalty. 📊 On the consumer side, quick commerce has shifted expectations—nearly 50% of online shoppers abandon carts due to long or unclear shipping times (a report by McKinsey & Company). The demand for faster, reliable deliveries is at an all-time high. 💡 At Velocity, we are committed to powering D2C brands and helping them take control of their customer journey. We understand that the key to standing out is not just about products, but also about the experience - and speed is a critical part of that equation. 🚀 Introducing Shipfast by Velocity! To help solve for these issues, we have launched - Shipfast, our solution to empower D2C brands to offer 4-hour, same-day, and next-day shipping directly through their own websites—helping brands avoid quick-commerce platform commissions, and building customer loyalty. ⭐ What sets Shipfast apart? 🔹Seamless Execution: We’ve reimagined shipping workflows by partnering with 7 top logistics players, including Delhivery, Shadowfax, Ekart Logistics, and Ecom Express Limited. 🔹AI-Powered Efficiency: Our mix of internal early warnings for delivery roadblocks, proprietary AI agents, and a dedicated operations team minimizes delivery failures, and increases customer delight. With Shipfast, D2C brands can reduce operational overheads, deliver on customer expectations, and build trust—one fast delivery at a time. ✨ Here's to helping D2C brands redefine delivery experience with Shipfast! To know more about Shipfast, click the link in the comments. #Shipfast #Velocity #D2CInnovation #QuickerCommerce #FasterDeliveries

    • Shipfast by Velocity
  • Funding your dreams just got easier! 🚀 For women entrepreneurs in India, accessing the right financial support can be a game-changer. The government offers a range of business loan schemes designed to help women-led businesses thrive. Our blog breaks down the top government-backed business loans for women entrepreneurs, covering eligibility, benefits, and how to apply. Whether you're launching a startup or scaling your brand, these funding options can fuel your growth. Need quick, hassle-free financing? Velocity provides working capital up to INR 5 Cr —zero collateral, zero equity dilution, and quick approvals. 🔗 Read the full blog. Link in the comments. #Velocity #WomenEmpowerment #GovernmentLoans #D2C

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  • Proud to celebrate the women shaping the future and grateful to be part of their journey! 🌟

    View profile for Natasha Tuli

    Highest Selling Premium Hair Growth Oil on Blinkit and Amazon |Wipro backed |10 most Reliable Organic Brands in India |Organic Certified Farm in Rajasthan

    This Women’s Day, we’re not just shattering glass ceilings—we’re building empires! From breaking beauty myths to making real impact, we lead, we glow, and we uplift. Here’s to fearless women who do it all—boldly, unapologetically, and with a whole lot of style! 🌟falguni nayar (Nykaa): the DIVA who brought beauty into every Indian household 🌟Nandita Sinha (Myntra): the Fashionista who made every Indian town and city fashion accessible 🌟Shobana Kamineni (Apollo Pharmacy): Driving healthcare 24x7 🌟Kanchan Mishra (Flipkart Minutes): Taking charge of quick commerce Here’s to the men behind us: Aadit Palicha (Zepto), Albinder Dhindsa (Blinkit), Amitesh Jha (Swiggy Instamart) Vidit Aatrey (Meesho), Chirag Taneja (Go Kwik), Nagesh B S (Shoppers Stop), Velocity, Reliance Retail, Hari Menon (Big Basket), Sumit Keshan (Wipro) #WomensDay #GlowUpAndLead #BeautyWithBrains

  • View organization page for Velocity

    40,894 followers

    Here’s to the women who lead, build, and inspire. 💪 Women-led startups are driving change, breaking barriers, and shaping the future of D2C. Today, we celebrate their journey, their impact, and the incredible progress they’ve made. 🚀 A special shoutout to Harika Aneja, Co-Founder of Beauté Secrets; Natasha Tuli, CEO & Chief Formulator of Soulflower Co Ltd; Aarti Koya, CEO of Ekam; Leena Mathai, Founder and Pastry Chef of Crave by Leena; Chinu Kala, Founder of Rubans Accessories; and Varishta Sampath, Founder of Zishta. Your vision and leadership are a testament to what’s possible when women dare to dream and build. We’re honored to celebrate you today and every day. 🌟 And to the incredible women of Velocity—your passion, dedication, and drive power everything we do. Wishing you a very Happy Women’s Day! ❤️ #Womensday #Velocity #Womenempowerment #WomeninBusiness

  • For D2C brands, growth isn’t just about big ideas—it’s about having the right financial support to bring those ideas to life. At IReC x Labels 2024, our Director, Subramanian M K, joined industry leaders to discuss the shifting landscape of retail—from the D2C boom to omnichannel expansion and the role of smart financing in unlocking growth. At Velocity, we’ve seen firsthand how access to the right capital can help brands scale faster and smarter. Watch this snippet from the session to hear more! 📽️ #D2CInnovation #RetailTransformation #Velocity #IReCxLabels2024

  • 🚀 Ridhima Arora is Velocity’s D2C Shero of the Month! 🚀 When her father battled liver cirrhosis, Ayurveda played a key role in his treatment. That moment changed everything for Ridhima. She left her high-paying job to start Namhya Foods—a brand that blends ancient Ayurvedic wisdom with modern nutrition. Today, Namhya is: ✅ 100% natural & preservative-free ✅ A ₹1 Cr revenue brand in Year 1 ✅ Backed by Shark Tank India’s Aman Gupta ✅ Expanding globally to make Ayurveda mainstream 🌍 But Ridhima’s mission goes beyond business—she’s changing the way we think about preventive healthcare. 👏 Velocity celebrates Ridhima Arora for revolutionizing Ayurvedic nutrition and inspiring a healthier future. 📢 Swipe through to see her incredible journey! #D2CShero #WomenInD2C #Velocity #Ayurveda #Entrepreneurship

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Funding

Velocity 3 total rounds

Last Round

Series A

US$ 20.0M

See more info on crunchbase