Vumonic Datalabs

The Dynamic Growth of Hair Serums in India's Haircare Market The Beauty and Personal Care industry in India has witnessed significant growth, with hair serums emerging as a standout category. According to Vumonic Datalabs, the market share and consumer interest in hair serums have dramatically increased. This blog post explores the analytical trends in the growth of hair serums across major e-commerce platforms including Nykaa, Myntra, BigBasket, Instamart, Purplle, and Flipkart Supermart. Market Evolution Data from Vumonic Datalabs shows a notable shift in the Indian hair care market from 2021 to 2023. While traditional products such as shampoos and hair oils previously dominated the market, there has been a distinct pivot towards more specialised products like hair serums. Growth Dynamics 1. Market Share and Growth In 2021, hair serums held approximately 7% of the haircare market, which nearly doubled to around 14% by 2023. This increase starkly contrasts with the slight declines in the shares of shampoos and hair oils, illustrating a significant consumer shift towards hair serum products. 2. Pricing Insights The average price of hair serums rose from about 260 INR in 2021 to 400 INR in 2023. Despite this increase, the growing market share of hair serums suggests that consumers find substantial value in the specific benefits offered by these products. 3. Brand Influence Key players such as Livon, Streax, and L'Oreal have significantly influenced the hair serum market. These brands account for substantial portions of the market, with effective marketing strategies and product innovations that meet the evolving needs of consumers. Consumer Purchase Behaviour According to Vumonic Datalabs, basket analysis indicates that hair serums are often bought in conjunction with other hair care products: Shampoos are included in about 10% of hair serum orders. Conditioners appear in around 7% of the orders with hair serums. Hair Oils are also frequently purchased, appearing in about 5% of the orders with hair serums. These trends suggest that while consumers are embracing specialised haircare products like serums, they continue to invest in complementary items, presenting a robust opportunity for e-commerce platforms to implement effective cross-selling and bundling strategies. Conclusion The surge in popularity of hair serums in the Indian market underscores a broader trend towards specialisation within the beauty and personal care industry. According to Vumonic Datalabs, the growth trajectory of hair serums not only reflects the shifting consumer preferences but also signals potential for ongoing innovation and expansion in this segment. As the demand for targeted hair care solutions continues to rise, the sector presents fertile ground for both established brands and new entrants to thrive. For more insights into e-commerce trends and consumer behaviour, follow us at Vumonic Datalabs. #hairserum #haircare #ecommerce #consumerinsights

Initial Data Offering (IDO): Vumonic Datalabs E-receipt Data (Global) Vumonic is the world's largest *still private* e-receipt panel. We have panels all over the world, in US, EU, Asia, EMEA, LatAm, and more. Request an introduction and they will share data samples for any verticals you'd like. See more details, request an introduction, and join the community in the link below

adidas' Q4 2023 Performance on Flipkart by Vumonic Datalabs In Q4 2023, Adidas leveraged Flipkart's Big Billion Days to significantly boost its sales, capturing 30% of its quarterly revenue during this event. Highlights: -> Average Order Value: Approximately 1,900 INR, showing strong consumer investment in quality sportswear. -> Consumer Preference: 55% of purchases were for products under 2,000 INR, with running shoes like Fluo M and GlideEase M leading the sales. -> Flipkart Plus Impact: Nearly 80% of Adidas' purchasers were Plus members, indicating the effectiveness of loyalty programs. -> Urban Dominance: Major cities like Bengaluru and Mumbai topped the sales charts, underlining Adidas' urban appeal. For more insights into e-commerce trends and consumer behaviour, follow us at Vumonic Datalabs. #Adidas #Flipkart #ECommerce #SalesAnalysis #VumonicDatalabs #ECommerceInsights #marketintelligence #consumerbehaviour #vumonic

Banking Intelligence: Transforming Finance with Data --> In the dynamic world of financial services, the advent of Banking Intelligence has marked a revolutionary shift. --> Utilising comprehensive data analytics, this approach enables financial institutions to make informed strategic decisions, enhance customer experiences, and streamline operations effectively. --> At the heart of this transformation is the ability to convert vast datasets into actionable insights. In essence, Banking Intelligence is pivotal for innovation and growth in finance, with data at its core driving future success. Follow Vumonic Datalabs for more information. #BankingIntelligence #FinancialServices #DataAnalytics #CustomerExperience #FraudPrevention #OperationalEfficiency #DataPrivacy #AlternativeData #Vumonic #InnovationInFinance #StrategicDecisionMaking

Biotique Shines on Amazon India: Festive Quarter Insights by Vumonic Datalabs for October - December 2023 -> Festive Boost: 40% of quarterly sales peaked during the Great Indian Festival. -> Smart Pricing: Average orders at 90 INR with significant savings attracted a wide audience. -> Loyal Customers: 60% of buyers were Amazon Prime members. -> Top Picks: Natural skincare and haircare products ranging from Morning Nectar Facewash to Ocean Kelp Shampoo led the sales charts. -> Bengaluru Buzz: Targeted insights into Bengaluru's market highlight strategic opportunities for growth. For more in-depth insights and data-driven strategies, stay tuned to Vumonic Datalabs. #Biotique #AmazonIndia #VumonicDatalabs #EcommerceGrowth #FestiveSales #DataDriven #ConsumerInsights #VumonicDatalabs #vumonic #marketintelligence #shoppersinsights #consumerbehaviour

Ferns N petals Valentine's Week Success: Key Insights by Vumonic Datalabs -> Valentine's Week represents a significant revenue surge for FNP, constituting 47% of their February sales. Top gifts like roses, soft toys, and hampers continue to charm customers, driving sales. -> Despite a 9% cancellation rate, FNP saw a 20% increase in average order value during Valentine's Week, reaching approximately 1400 INR. -> Looking ahead, Founder & MD Vikaas Gutgutia eyes external funding and a potential IPO by 2025 for further expansion. Follow Vumonic Datalabs for more trends and insights in the evolving world of e-commerce  shopping! #FernsNPetals #valentinesweek #salestrends #ecommerceinsights #ExpansionPlans #datadrivendecisions #consumerbehavior #businessgrowth #ipo #marketinsights #VumonicDatalabs #marketintelligence #consumerbehaviour #shopperinsights #dataanalysis

boAt Lifestyle's Performance on Amazon - October-December 2023 by Vumonic Datalabs During Amazon's Great Indian Festival, boAt's sales skyrocketed, capturing 25% of last quarter of 2023 sales in October alone! With an average order value of ₹1300, products like Airdopes 141, Rockerz 255 Pro, and Wave Sigma Smartwatch became the season's must-haves.  Key Insights: - Prime members led the charge, making up 30% of our customers. - Top sales cities: Delhi, Hyderabad, Bangalore, Mumbai, and Chennai. Follow Vumonic Datalabs for more trends and insights in the evolving world of e-commerce  shopping! #boAt #AmazonGreatIndianFestival #TopSellers #TechTrends #VumonicDatalabs #vumonic #marketintelligence #consumerbehaviour #shopperinsights #dataanalysis

Spotlight on Dot & Key’s Sales on Nykaa for Oct-Dec 2023! Nykaa’s Q3 FY2024 reports show Dot & Key hitting a stellar Rs. 500 crore milestone! Key Highlights: -> According to Vumonic Datalabs, 30% of its sales were recorded on Dot & Key during Nykaa’s Pink Friday Sale. -> Average Order Value (AOV) & Average Discount: AOV approximately around 270 INR and average discount saw an increase from 110 INR in October to 160 INR in November. -> Top Products: Face Cream, Tinted Lip Balm, Vitamin C+E Sunscreen, and Moisturiser led the sales charts. -> Top Cities: Bengaluru, along with Delhi, Mumbai, Pune, and Kolkata, emerged as leading markets. Follow Vumonic Datalabs for more trends and insights in the evolving world of e-commerce  shopping! #nykaa #DotAndKey #beautytrends #VumonicDatalabs #vumonic #marketintelligence #consumerbehaviour #shopperinsights #dataanalysis

realme India's Sales on Flipkart for October - December 2023 Realme soared in 2023, capturing the Indian market's attention by being among the top 5 smartphone brands with 17.4M units sold. Highlights include: -> 30% of Q4 sales during Flipkart's Big Billion Days. -> AOV at ~11,000 INR with significant discounts. -> Top products: Realme 11x, 11 Pro, Techlife Buds T100, C51, C53. -> Leading sales in Delhi, Bengaluru, Hyderabad, Mumbai, Chennai. Follow Vumonic Datalabs for more trends and insights in the evolving world of e-commerce  shopping! #realme #flipkart #techtrends #marketsuccess #VumonicDatalabs #vumonic #marketintelligence #shopperinsights #consumerbehavior #

Unlock the potential of e-commerce through the power of consumer transactional data. E-receipts and detailed transaction analytics provide essential insights into customer preferences and market trends, enabling businesses to make strategic decisions that enhance growth and customer satisfaction. Key Takeaways: -> E-Receipts: Digital, sustainable, and a rich source of customer data. -> Transactional Data Metrics: Track AOV, market share, and consumer demographics to tailor offerings and improve operations. -> Strategic Benefits: Personalize experiences, optimize inventory, and refine marketing efforts for better engagement and sales. Leverage cutting-edge insights from case studies like HRX's success on Myntra and the competitive analysis between Ajio and Myntra, provided by Vumonic Datalabs. These insights guide businesses in navigating the e-commerce space more effectively, ensuring strategic decisions are data-driven. Embrace the transformative power of transactional data to stay ahead in the fast-evolving e-commerce landscape. #ecommerceinnovation #datadrivendecisions #EReceipts #VumonicInsights #vumonic #marketintelligence #datanalysis #consumerbehavior #shopperinsights