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As a top eyewear retailer with 1400+ stores in India and Southeast Asia, Lenskart.com needed a data-driven strategy for profitable expansion. We at GeoIQ took that task head-on and partnered with Lenskart, launching 900+ profitable stores across 200+ cities. Our #ML algorithms analyzed demographics, retail presence, and commercial indicators, optimizing site selection and preventing cannibalization. Read on to learn more about the role data can play in your retail strategy and connect with us to set up a demo today. #retail #retailanalytics #locationAI #locationdata #retailexpansion #data #dataanalytics

In Earnest We Trust. Brands like Vuori are gaining share with activewear shoppers, according to a recent report from Earnest Analytics. In the last 12 months, Vuori have gained 1% market share, while Under Armour lost (not a shocker) share, according to the report. Vuori is gaining more wallet share of its existing shoppers as well, Earnest said. Vuori shoppers increased their spending at the brand to 27.4% of their overall active and athleisure wallet, up from 21.6% last year. In a competitive activewear landscape that has gained the attention of many direct-to-consumer brands in recent years, Vuori is gaining on competitors. Vuori, share significant shopper overlap with activewear powerhouses like Nike (30% and 34%, respectively). In Vuori’s case, its growing customer base is also becoming more loyal. Vuori shoppers spent 17% less through Nike’s DTC channels this April than the same timeframe last year. #vuori #marketing #culture #activewear #sports #consumers #communities #arhleisure #growth #business

You might need to zoom in to the below screenshot. 6 news from the Indian apparel retail industry, all 6 from different types of brands and retailers with different products, target audience etc. Common thread is positivity as everyone is growing: in terms of expanding reach by adding new stores, exploring new regions, showing good profit or aggressively focusing on marketing..... Bravo! Indian Apparel Retail #Retail #Apparel #Growth #India

🌟 VegNonVeg, the popular streetwear brand, is on track to achieve a whopping Rs 175 crore in revenue by the next fiscal year, up from Rs 85 crore last year. With plans to expand its retail footprint and private label, this omnichannel brand is set to open three more exclusive outlets by FY 26 end and is eyeing a significant market growth in the sneaker industry. The brand currently derives 65% of its business from online channels and is focusing on community building and customer relationships as it embarks on this expansion journey. Stay tuned for more updates on #VegNonVeg #Streetwear #FashionNews #RetailExpansion #SneakerMarketGrowth 🛍️👟📈

Heads-up for Fashionistas !! Apparel retailers anticipate a surge in demand over the next two quarters following lackluster sales during the festival season and winter. Factors such as a subdued wedding season and warmer December weather contributed to lower demand for clothing. Consumers diverted spending towards discretionary categories like travel and dining out, reducing the appeal of apparel purchases. Clothing is no longer a status symbol post-COVID, competing with electronics and other discretionary items. Despite a decline in apparel and footwear sales in FY23, there's optimism for a turnaround in the upcoming fiscal year. Retailers experienced inventory pile-up due to delayed winter, impacting profitability as brands had to liquidate excess stock during sales. Reported uptick in demand for summer clothing, with retailers eagerly awaiting the season's onset. Retail sales saw modest growth in October, November, and January, with muted demand for apparel and electronics. Many retailers struggled to achieve significant sales growth during the festive season, relying on new store openings and online sales for incremental revenue. Reliance Retail Myntra Shoppers Stop Pantaloons Provogue - India PUMA Group Addidas showroom AJIO.com #ApparelRetail #ConsumerDemand #RetailSales #MarketTrends

I visited a Nike factory outlet a few days back. Was quite disappointed to see ‘Buy 3 at 40% off’. Other brands’ new products are available at over 50% discount on marketplaces like #amazon, #flipkart, #myntra, #nykaa etc. Result - Subconsciously, Nike became a more aspirational brand for me than competitors. 👉Lesson 1 - Biggest proxy for quality is price. Frequent discounts might boost short term sales but impact ‘perception’ of quality. 👉Lesson 2 - If you lose control of your pricing in marketplaces., you are losing control over your brand positioning as well, which took years and decades to build. #retail #ecommerce #brandmanagement

Welcome to My Weekly 1-Minute Read: Retail's Best Positive Stories! Retailers are optimistic for 2024 🎉 but must bridge the gap between consumer expectations and current capabilities. Suburban stores are gaining traction over downtown locations as remote work continues. India 🇮🇳 is emerging as a major market, replacing China. Modern stores emphasize mobile technology and customer engagement, with events and personalized experiences driving loyalty. Retailers need to adapt quickly to these evolving trends. #RetailTrends #ConsumerExperience #MarketShifts Read more: https://lnkd.in/djUiyHkU Decathlon is launching a new subsidiary, Decathlon Pulse, to expand globally 🌍 and drive long-term growth! 🎉Decathlon Pulse will focus on building, investing in, and acquiring innovative sports brands and concepts to "move people through the wonders of sport." 🚀 #DecathlonPulse #Innovation #SportsRevolution Read more: https://lnkd.in/dEAArzK8 Eyewear giant EssilorLuxottica has acquired streetwear brand Supreme in a $1.5 billion deal, set to complete by the end of 2024! 👓👕. EssilorLuxottica, which also owns Ray-Ban and Oakley, sees a great fit with Supreme's unique brand identity. 🌟 #Supreme #EssilorLuxottica #Streetwear #FashionInnovation Read more: https://lnkd.in/diq7t5Nd

I love a little retail therapy, whether shopping in store or online. At the same time, I have a delve into the retail experience to see what improvements are being made, as there are often useful learnings for other industries whether its digital transformation, supply chain innovations or service improvements. Two retailers have caught my eye this month: Zara (Inditex) who have invested in their supply chain in Europe. Using real time data they can re-stock high demand items within days. Their new fashions are produced in small batches, so they can test demand and decide which to halt and which to produce. Helping avoid the fickle nature of fast fashion. It also means that I know that popular skirt which is out of stock is likely to be available again soon. If only they could add a ‘back in stock’ alert and it would be a perfect experience. Sweaty Betty have been investing in the in-store experience, getting rid of the traditional till. Their omni channel point of sale, is an iPhone in their store associates’ hands. So anyone can check you out, no more queuing and a more personalised experience. Leaving one opportunity – what to do with the static till point in the middle of the shop – how can this be used to further the shopper experience. #digitaltransformation #digitalexperiences #zara #inditex #customerservice

A recent report from Placer.ai  examined the data for Nike and lululemon, two of the biggest upmarket companies in the industry, on two specific categories #Athleisure & #Sportswear in order to gain a deeper knowledge of the #customer #behaviour driving store footfall growth. #retail #store #traffic #trend

The rocky DTC journey of fashion's finest. 👗 Fashion's big names hit DTC snags. Job cuts and strategy pivots are in. 📉 Changing consumer spending tightens the sails. Canada Goose, Nike, and Levi navigate through. 🔍 DTC ambitions vs. reality: A tricky balance with wholesale dynamics. 🌊 Canada Goose aims for 80% DTC revenue by 2028, while Levi eyes triple e-commerce sales. 🔄 Strategic shifts show a willingness to adapt. But is it enough to weather the storm? 👀 The future of DTC in fashion: Innovation and adaptability key. ~~~ ✍️Can DTC and wholesale coexist peacefully? ♻️ Reshare if this resonates with you. 💌 To never miss insights subscribe to MarketMaze. Link in bio #CanadaGoose #Nike #Levi