Zoo Media

Comet’s formula for success: • A story in every sneaker • A community behind every drop • Exclusivity that keeps fans coming back • Add in thoughtful R&D • Showing up where it counts Here’s how Comet truly connected and stood out, with the vision of Dishant Daryani and Utkarsh Gupta Which of their strategies do you think makes the biggest impact?

Understanding your audience is also about how they feel. Here’s how you can break down sentiment analysis into actionable steps using this framework: - Step 1: Note What They’re Saying Look at comments, tweets, reviews—anywhere your audience talks about you. Use tools like social listening, analytics, or surveys to collect comments, mentions, and reviews. Example: A vegan chocolate brand runs a new campaign. Track relevant hashtags such as ‘#vegan’ ‘#veganchocolate’ to spot exactly what the audience chatter is about. - Step 2: Sort It Out Not all feedback is the same.  Divide it into buckets and themes like product reviews, service feedback, or campaign mentions, etc. Example: “Too sweet for my taste.” → Product review “Saw your ad everywhere!” → Campaign feedback “Delivery took ages!” → Service feedback - Step 3: Label the Mood Label emotions to clearly classify the data into:  -Positive (Eg: “The best vegan chocolate I’ve ever had!”) -Negative (Eg: “Didn’t meet my expectations.”) -Neutral, or mix (Eg: “It’s okay, not bad.”) - Step 4: Spot the Patterns Look for recurring themes— What’s everyone loving? What’s a common complaint? Example: Most people like unique flavours like ‘Mint Chocolate’, but a common issue is complaints about melted chocolates during delivery. - Step 5: Take Action This is where you turn insights into results.  -Fix the problems (Eg: work with the logistics team to make the delivery quicker). -Double down on what’s working (Eg: Promote more of ‘Mint Chocolate’ that everyone loves).  -Refine your strategy: do more of what’s working and rethinking what isn’t. What does this framework do for you? -Track the shift: What changed before and after your campaign?  -Measure customer sentiment: How do people feel?  -Know your share of voice—how much of the market conversation are you owning compared to your competitors?  -Is your brand climbing the ladder of top-of-mind awareness? It’s all about turning feedback → impact and insights → action. That's how Sentiment Analysis is done right!

Check out Social Samosa's latest on 'The Anatomy of Agency Mergers,' featuring Rehan D Dadachanji, Co-founder of The Starter Labs, sharing how mergers are like solving a puzzle!

While growing up, I spent my free time as a kid learning Karate, playing badminton, tennis, table tennis and swimming regularly. As an adult, I continue playing tennis and regularly dive, ski, go trekking & hiking and still very much love the swimming pool. This year has reignited my relationship with the gym (although under questionable circumstances 😂). While building the organisation in the early days, I dug down deep to try and find what aspects of my personal life could influence the culture of our organisation and FITNESS (of body and mind) ranked high up there. Over the years, we have taken several initiatives at Zoo Media to ensure that our teams try best to maintain healthy minds and bodies in order to bring their best to the work place and create a calm, stable and secure work environment for their teams. Advertising as an industry has always been criticised with poor work life balance, long work hours and an indulgent lifestyle celebrated with hedonistic entertainment. However, if each of us our responsible for our own well being, we as a collective can be the strongest versions of ourselves and the organisation we represent. This is the culture we build and celebrate at Zoo.

Convenience is now a staple, not a luxury! (read that again) •⁠ ⁠Groceries in minutes •⁠ ⁠Personalized perks •⁠ ⁠Endless innovations India’s quick commerce race is turning wants into non-negotiables.

Zomato creates a lot more around their users and their ecosystem. Swiggy tries to keep it light with ideas like food humor and meme culture references. Both their content primarily focus on relatability with a few differences on either side. You choose who is delivering the better content! Featuring: Anusha Iyer

From pitches in the boardroom to real life pitches— Zoo Media hit it out of the park at our cricket match! 🏏💥 Watch us switch up meetings for match-winning moments! In-game: Karteek Hoshangabade, Srishti Chawla, Moiz Dohadwala, Sanjana Ray, Vishma Chandarana

Our co-founder Pratik Gupta shares 3 tips for clients retention: - We don’t just work for them; we partner with them. - Systems and structures aren’t barriers—they create space for creativity. - Communication and discipline keep us focused on what matters the most. That’s how we ensure our clients stick around.

Influencers and short-form content are the new powerhouses of movie promotions! Think dance crazes and catchy hooks- its all about those viral moments that gets people talking Out with the old; Today, movies need to dazzle and spark conversations to stay in the spotlight.

Strategy is everything in D2C Go-To-Market campaigns. Identify and optimize your product and supporting assets first, then focus on return-oriented moves. That’s how we ensure success in the D2C space! In frame : Kartik Khanna & Rehan D Dadachanji