Category Marketing Manager - Mumbai

About Godrej & Boyce

Godrej is one of India’s oldest, most trusted and respected brands. Our founders, Ardeshir and Pirojsha Godrej started the journey in 1897 with Engineering excellence and a strong pioneering spirit, towards making India self-reliant. Godrej & Boyce (G&B) positively impacts the lives of one-third of India’s population through its diverse presence across 10 industries – from building complex bespoke engineering solutions to making branded consumer goods like appliances, furniture, locks and security solutions. With over 14,000 committed employees working in 14 diverse businesses offering consumer, office and industrial products & services of the highest quality across India and across the globe.

Godrej Appliances

Godrej Appliances’ journey began in 1958 with a goal to develop and manufacture a refrigerator in India. The business manufactured India’s first refrigerator and it was momentous, and a big milestone in India’s journey of self-reliance. Today, the business has grown to become one of India’s largest players in the fast-growing home appliances market. With manufacturing facilities in Shirwal, outside of Pune, Maharashtra and Mohali, Punjab which are the first and only manufacturing units in the country to win the coveted Platinum Green Co. certification for the efforts in green manufacturing; and a state-of-the-art R&D center in Pirangut on the outskirts of Pune. Godrej Appliances has passionately been offering some of India’s most thoughtfully designed appliances because to make people’s lives more convenient and is the only Indian company shortlisted for the Global Cooling Prize, a prestigious global challenge to design a cooling solution with five times less climate impact than the ACs popular today.

KRA:

• - Strengthen Preference and consideration for Godrej appliance brand for the category
• - Ensure proper brand visibility across touch point
• - Ensure optimum utilization of funds
• - Support all conversion initiatives with marketing support
• - Collaboration with cross functional teams to support product development and sustenance

- Maintaining operations hygiene in marketing

Job Description:

• Strengthen Preference and consideration for Godrej appliance brand for the category - Monitor brand health and drive key parameters - Conceptualize and execute key activities to help improve the brand health - Create effective and clutter breaking advertising by thorough briefing and monitoring - Create proper briefs based on detailed market intelligence and product proposition

• Ensure proper brand visibility across touch points - Map relevant touch points online and offline . - Ensure consistent imagery and accurate information aligned to brand task at all touch points. Ensure updated information is available to all stakeholders . - Benchmark and ensure clutter breaking visibility at stores and beyond - Provide adequate and timely support for product and brand display and merchandising at stores – through pos, catalogs, stands, fixtures , signages etc

• Ensure optimum utilization of funds by achieving media efficiency and innovative activity - Ensure media efficiencies - Budget adherence - Develop innovative activites/processes/ creatives that create impact/ visibility

• Support all conversion initiatives with marketing support Internal - Get a better understanding of business realities to undertake relevant marketing initiatives and undertake Business Building projects / special projects as applicable from time to time. Conduct market visits and plan steps thereafter. Support Business improvement projects - Support sales training with relevant and timely content - Support conversion initiatives on ground with relevant and timely communication and content

• Collaboration with cross functional teams to support product development and sustenance

- Conduct market research to gather inputs on stakeholders and plugging back the insights in the product development and communication development process - Provide adequate support on product customization - manuals, on product info stickers, input on product interface, etc

• Maintaining operations hygiene in marketing - Monthly activity planning with Product teams and trade marketing - Ensuring Financial hygiene on spends and invoices - Regular benchmarking - Ensuring Legal compliances - Maintaining proper records etc

Special Skills Required

• Creativity and Innovation
• Strong written & oral communication
• TEAM PLAYER - collaboration
• Aesthetic appreciation and logical thinking
• Multi tasking – ability to deliver in short timelines
• Artwork development and Agency handling
• Consumer Understanding
• Maintaining strong Product Knowhow

Essential Qualification and Experience

Any Graduate with min 4 Years of experience and Maximum 8 Years of Experience.