Plum

Marketing Manager - Retail

Plum Thane, Maharashtra, India
Plum

Marketing Manager - Retail

Plum Thane, Maharashtra, India
1 day ago 92 applicants

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Key Responsibilities

  • Channel Strategy Development: Develop comprehensive channel strategies aligned with overall business objectives, considering market trends, consumer behavior, and competitive landscape
  • Planning & Budgeting: Prepare annual, quarterly and monthly plans for all formats and geographies, and drive adherence. Manage the channel activation budget effectively, ensuring optimal utilization of resources and ROI
  • Brand Campaign Planning and Execution: Plan and execute specific brand activation campaigns, such as consumer promotions, sampling, experiential marketing events, product launches, sponsorships and promotional activities
  • Loyalty program design: Design and implement channel loyalty plans to drive store loyalty and share growth in the SSO channel. Design and implement initiatives to augment consumer loyalty in Modern Trade stores
  • Performance Analysis: Monitor and evaluate the effectiveness of brand and channel activation initiatives through data analysis, consumer feedback, and market research.
  • Collaborative Engagement: Collaborate with internal stakeholders such as sales teams, trade marketing, and brand managers to align on channel strategies, provide guidance, and drive execution excellence
  • Market Research and Analysis: Conduct market research, competitor analysis, and consumer insights to identify new opportunities, understand consumer behavior, and develop targeted channel activation plans
  • Trade Promotion Management: Develop and manage trade promotion programs to maximize sales, increase market share, and optimize promotional spend, while ensuring alignment with brand strategies and customer requirements
  • Relationship Management: Build and maintain strong relationships with key channel partners, distributors, retailers, sales team, merchandising team and other stakeholders to drive collaboration and foster mutually beneficial business partnerships
  • Merchandising team management: Build and maintain merchandising team across geographies to ensure visibility as per defined norms at all times across all stores

Key Performance Indicators

  • Successful planning & execution of annual, quarterly and monthly activation plans
  • Successful launches of key new SKUs to drive growth
  • Marketing spends as a % of offtake

Requirements

Experience & Qualifications

  • At least 5 years of hands-on experience in sales & marketing in consumer companies. Understanding of trade channels is a must.
  • Extremely strong people skills, logical thinking, practical creativity and MS Excel proficiency is a must
  • Strong planning and prioritization skills
  • Should be a fast learner, willing to challenge the status quo and not afraid of experimentation
  • Ability to work intensely & independently, but as part of a larger team
  • Outstanding communication skills (both written & spoken)

Location: Thane, Mumbai (WFO)

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Sales

  • Industries

    Personal Care Product Manufacturing

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