YO HR Consultancy

Product Marketing Manager

YO HR Consultancy India
YO HR Consultancy

Product Marketing Manager

YO HR Consultancy India
1 month ago
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YO HR Consultancy provided pay range

This range is provided by YO HR Consultancy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

₹1,400,000.00/yr - ₹1,600,000.00/yr
Experience : 3-7 years

Location: Remote

CTC: Upto 18 LPA

Minimum Qualifications

  • 3+ years of proven experience in product marketing/content writing
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Background in copywriting is a must
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Ability to collaborate with copywriters and visual designers
  • Ability to collect and interpret feedback

Roles & Responsibilities

  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
  • Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
  • Evangelism – Serve as a company spokesperson and go-to product expert

Skills: product marketing,content writer,product analytics,content marketing

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Marketing and Sales

  • Industries

    Business Consulting and Services

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