66˚North combines the longstanding Icelandic virtues of resilience, making things that last, never wasting anything, and harmony with nature, alongside modern best practices in design, production, and supply chain management to create a brand that is carbon neutral, circular-- the more it grows the more good it does—and an example of a new (yet also very old) kind of sustainable company. 66°North was founded in 1926 as a matter of survival for Icelandic fishermen and soon thereafter Icelandic search and rescue teams. Quality, durability, performance, and necessity are our enduring values due to the near-mythical challenges of the unpredictable Icelandic climate and because, as a small nation, our customers have always been our friends, family, and neighbors. Our clothes reflect the sometimes-hostile nature around us and our promise of protection for our community.
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Midhrauni 11
Gardabaer, 210, IS
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Special installation for DOVER STREET MARKET (INTERNATIONAL) LIMITED BF space now on view! Featuring our second collaboration Charlie Constantinou with 66°North and a preview of the latest campaign by Orienteer mapazine! Many thanks to the entire Dover Steet Market London team! 🙌🏽 #DoverStreetMarketLondon #66North #CharlieConstantinou
Join our team in Copenhagen! We are searching for a Buying & Allocation Intern to join our 66°North team in Copenhagen. You will be playing a key role in supporting the Buying & Merchandising team and all channels in achieving their commercial targets. Read more and apply here: https://lnkd.in/dHVFj53G
In Iceland, staying prepared is a way of life. It may still be August, but we’re already thinking of the colder days ahead. At 66°North, we’re always preparing for the winter chill that’s never too far away. Our clothing is crafted for comfort and protection, no matter what the season brings – whether it’s a crisp autumn breeze or the harsh winter wind. One piece we’re particularly excited about is the Dyngja vest. Named one of "this week's best new Scandanavian fashion arrivals” by Vogue Scandanavia, Dyngja isn’t just a vest; it’s a reliable companion for those unpredictable days. Designed equally with city life and outdoor adventures in mind, Dyngja makes the transition from summer to winter a bit more bearable. Our focus extends beyond just style and durability – though we’ve got those covered too. Circularity is at the core of everything we do. The Dyngja vest is filled with recycled down, repurposed from used clothing and bedding. This not only reduces waste but also gives new life to quality materials, all while keeping you warm. As summer winds down, we’re ready for what’s next. After all, in Iceland, we know that being prepared is half the battle. #66north
Amid the global luxury slowdown, 66°North is charging ahead with exciting new developments. We’ve just opened a store inside Copenhagen Airport, marking an important milestone in our growth. Copenhagen is also home to our first headquarters outside of Iceland, serving as an office for our international teams, a showroom, and a space for events. As we look ahead, we remain mindful of the challenges. Like the weather, markets can be unpredictable, but that’s exactly what drives us to stay resilient and adaptable. “We finished 2023 with an 18 percent growth, which I am satisfied with considering the challenging environment. During the first six months of 2024, we experienced slower growth but picked up again, with July sales showing strong double-digit growth,” said Helgi Oskarsson, our CEO. Our next focus is on strengthening 66°North’s global wholesale business, ensuring more people experience the quality and durability of our outerwear. We’re committed to staying true to our roots while embracing new opportunities. Thank you for being part of our journey. #66North
Join our team in Copenhagen! We are searching for a FP&A Specialist to join our 66°North team in Copenhagen. This role will play a pivotal role in shaping our financial strategy and supporting our growth initiatives. Read more and apply here: https://lnkd.in/dtq-tfVG
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Ahead of the curve! Driven by a passion for constant innovation, Polartec helps 66°North develop and evolve its collection to withstand the most demanding conditions. Take the Snaefell Jacket for example. Made from Polartec® Power Shield™ Pro with its sustainable, plant-based and non-PFAS nylon. Waterproof, windproof and highly breathable, the read-for-anything shell doubles as a go-to spring shell or an element-proof outer layer. See our latest Featured Partner story to learn how Polartec technologies help 66°NORTH deliver world class quality made to endure. https://lnkd.in/drmhpJnA
A long weekend brought us together once again. This past weekend, the nation celebrated the most anticipated weekend of the summer, Verslunarmannahelgin, with big festivals all around the country. In the Westman Islands, Heimaey, the only inhabited island, saw its population swell from 4,200 to over 16,000 for this year's festival. Verslunarmannahelgin is more than a celebration; it embodies the resilient spirit of Iceland. Living on a volcanic island in the Atlantic, we know how quickly the weather can change, making protective clothing essential. Over the decades, attendees have crafted "the Icelandic festival uniform," a blend of outdoor clothing, wool sweaters, and fisherman workwear. At 66°North, this heritage runs deep. Our durable garments are inspired by the fisherman workwear that has long defined these festivals. We started with a mission to protect Iceland's fishermen from the harsh elements, and today, this legacy continues to influence our designs. We will continue to honor the resilient spirit of Iceland. #66North
A Farewell at 66°North. Today, we say goodbye to one of our longest-standing team members, Sigrún Gunnarsdóttir. Sigrún has been a vital part of our team for more than 40 incredible years. Her dedication and perseverance, especially her daily 20km bike rides to work through all types of Icelandic weather, have inspired us all. Sigrún's journey with us has been marked by her unwavering commitment and a love for the outdoors, as she once shared, "I never liked going to the gym, so biking to work no matter the weather is my best idea by far." We are incredibly grateful for her contributions and the joy she brought to 66°North all these years. While we will miss her presence, we wish Sigrún nothing but happiness and adventure in the years ahead. Thank you, Sigrún, for everything. 🌟
At 66°North, we are constantly evolving our technical outerwear to meet the needs of our customers while staying true to our commitment to circularity. Our new Kría Collection is a testament to this mission, incorporating deadstock fabrics and surplus materials to create high-quality, durable garments. “Our Kría collection is a great representation of what we stand for at 66°North. Not only are the products highly technical, but they’re also fun and playful, bridging the gap between fashion and function,” said Bjarney Harðardóttir, 66°North’s Co-Owner and Head of Brand. “We use leftover Polartec fabrics collected in our factory to create infinitely wearable garments of the highest quality and durability, designed to last for years to come.” The Kría Collection is named after the Arctic Tern, a bird found along Iceland’s coastline. The collection was first introduced in the 90s and has now been reprised with a focus on circularity. Explore the Kría Collection and join us in celebrating this blend of heritage, innovation, and circularity. Check out the collection here: https://lnkd.in/eyRE9sm6 #66north