Ganni A/S

“Checking in on GANNI’s ambitious sustainability strategy - nobody said reducing your impact was easy” Alec Leach and GANNI Chief Sustainability Officer Lauren Bartley spoke all about our strategy after having launched our 2023 Responsibility report and discussed our goal of decreasing our carbon footprint by 50% in 2027 from the 2021 baseline, and the results of our insetting project and results so far in Alec’s Substack. Thank you Alec Leach for speaking to us - Sign up to Alec’s Substack and read the full interview via the link below. https://lnkd.in/ds3vTRTr

Tune in as Nicolaj Reffstrup and Lauren Sherman founder of the Fashion People podcast, discuss the journey of building GANNI, working with his wife and Creative Director Ditte Reffstrup, and insights from his new book, The GANNI Playbook. “For a while, we were trying to build a brand and build our business model on what other people had succeeded in doing throughout the years. But at some point we just decided to stick to our own ideas and try not to look too much towards others. And the same thing with sustainability or responsibility, as we like to refer to, we just kind of went our own way.” - Nicolaj Reffstrup, GANNI founder Catch the 'Cult of GANNI' episode now via the link below: https://lnkd.in/eJ6ePtPt

Thank you Elizabeth Segran, Ph.D. for the GANNI feature on Fast Company. Elizabeth's article captures our journey, the core values and the strategies that drive our commitment to more responsible fashion. We are honored to be featured in Fast Company. Read the full article and learn more about how we strive to balance fashion, responsibility and growth. https://lnkd.in/dMX3Bpqn

We are excited to share that GANNI has been featured in a new article in Vogue Business written by Rachel Cernansky titled "Shifting Design, Adjusting Profits: Inside GANNI's Sustainability-First Model." Rachel Cernansky visited our GANNI office in Copenhagen during the Global Fashion Summit and spoke with our Founder, Creative Director, Chief Sustainability Officer, and Material Innovation Lead to write this piece. Her article provides an in-depth look at our commitment to responsibility and how it shapes our design and business practices. We are honored to have our efforts recognized and shared on Vogue Business. Read the article to learn more about our journey towards a more responsible future in fashion. Thank you, Rachel Cernansky for capturing the essence of our mission and for highlighting the importance of responsibility in the industry. Read the full article here: https://lnkd.in/ebqx7NPK

We at GANNI are very proud to share the article written by Lucianne Tonti from The Guardian published yesterday. The piece, titled "Ganni: What's the Covetable Danish Brand's Secret to Success," encapsulates our journey, values, and the essence of what we strive to achieve. We extend our sincere thanks to Lucianne Tonti for her insightful writing and for bringing our story to a wider audience. We invite you to read the article and learn more about our commitments to responsibility, and innovation. Read the full article here: https://lnkd.in/dBbSyU38

WE’RE LAUNCHING SECOND BOOK! THE GANNI PlAYBOOK is launching on 12th June on GANNI.com and in GANNI stores. Co-authored by founder Nicolaj Reffstrup & sustainability writer Brooke Roberts-Islam, the book is a hands-on guide to managing a decisive, direct and more responsible brand within today’s fashion landscape – driven by a mission to demonstrate the principles of a responsible business, where greater purpose co-exists with financial ambition. “I’m hoping for action over perfection – just go out there and do something,” - Nicolaj Reffstrup GANNI Founder Read more about the book and Nicolaj’s hopes for the future of the indutry on VOGUE. Thank you Emily Chan for the article. https://lnkd.in/d3fcd5GV

WE PUBLISHED OUR 2023 RESPONSIBILITY REPORT! We’ve published our fifth annual Responsibility Report detailing the our ongoing commitment to sustainability as part of the second wave of our sustainability strategy, introduced last year - the 'GAMEPLAN 2.0'. This strategy centres on four main pillars: social impact, climate action & biodiversity, materials & innovation, and circularity & supply chain traceability. A guiding north star commitment for the GANNI is our vision of a 50% absolute carbon reduction by 2027 from a 2021 baseline, through its '7 by 2027' carbon strategy. Since 2021 GANNI has collaborated with Plan A, Europe’s leading carbon management platform as a third party to help provide data and audit the brand’s carbon reporting.  As part of the 2023 report GANNI reported a 7% absolute reduction in carbon emissions from the 2021 baseline, marking significant progress in its environmental impact, considering the brand’s average annual financial growth rate of 18% since 2021. Adding to the achievement, this decrease is a 20% reduction from the brand’s 2022 carbon footprint, and marks an important tipping point for the brand, as it has successfully decoupled the size of its carbon footprint from business growth. “Despite the challenges 2023 has thrown our way, my optimism remains. We have a long road ahead, especially in the realm of circularity, but our commitment to pushing forward and making strides in our responsibility strategy is stronger than ever. This journey hasn't been easy. Frankly, it’s been a major relief to see our carbon progress because I’ve been championing this agenda at GANNI personally for years and urging others to invest in this space. Being deeply involved, I know firsthand how tough it is—the investment it requires, the unknowns we need to navigate, and the constant fear of not meeting expectations. It’s like building the plane while flying it; there are no guarantees. Yet, the grit and conviction we hold bring us to moments like this, where I feel energised by the achievement of our 7% absolute carbon reduction compared to a 2021 baseline. It’s a testament not just to our efforts but to what's possible for the wider industry. We need to continue on this path, proving that sustainable change is achievable,” - Nicolaj Reffstrup, GANNI Founder. Read the full report here: https://lnkd.in/dwMmKA93

GANNI, is pleased to announce a key leadership transition. Laura du Rusquec, formerly Deputy CEO at Balenciaga, will assume the role of Chief Executive Officer. She brings to GANNI a rich history in luxury fashion management, having held influential positions at renowned brands and groups such as Gucci, Balenciaga, and Kering. “I am thrilled to join Ganni at such a pivotal time and to continue building on the brand’s strong foundation, Ganni’s commitment to innovation, sustainability and their progressive approach to luxury is exactly what the future of fashion needs.” Read all about the new Chapter and plans of further global expansion on Vogue Business, in an article written by Madeleine Schulz. https://lnkd.in/dyUSiF5M

Last week, we saw a promising partner, Renewcell, file for bankruptcy. Renewcell is one of GANNI's Fabrics of the Future material innovators, known for creating Circulose, a material made from 100% recycled textiles — such as worn-out cotton jeans and cotton production scraps. Circulose is a 100% recycled next-gen material we use across various denim products. We share the sentiment with the industry on how sad this news is for fashion innovators and wish the team behind Renewcell the very best. As we reflect on what happened, we are also considering where we go from here, because we need to keep our focus on progress. "In the short term, we will be less affected by the bankruptcy; we still intend to launch all planned Renewcell products this year, as we have secured the materials. Although it is saddening, there's nothing unusual about startups falling short. It happens all the time in a venture-backed ecosystem, especially when the ambition is to transform a long-established, linear, commoditized, and low-margin supply chain. I'm somewhat optimistic that Renewcell will be taken over and operations will continue, ensuring that we, as an industry, will accumulate experience through failure and come out stronger on the other side. Now is the time to continue doubling down on making innovation happen.”   - Nicolaj Reffstrup Founder, GANNI Read more about "Renewcell's post-bankruptcy future" on VOGUE Business: https://lnkd.in/dccQKKjN

“Personality plus practicality, Ganni’s new “Bou” bag packs a tiny yet mighty punch”  Thank you Laura Antonia Jordan and ELLE Magazine for writing the article “Did Ganni just produce the 2024 It bag?”. The Ganni Bou Bag has had a flying start since it’s launch last year and we are thrilled to highlight it as part of our SS24 campaign that just launched featuring KAI JAMAL shot by Charlotte Wales and styled by @Vanessa Reid.  The campaign can be seen across the streets of New York, London, Paris and Copenhagen and showcases the iconic Bou bag in our new mini size, as well as fresh colourways and prints in next gen-luxury materials that include recycled leather and Ohoskin.  Read the ELLE article here: https://lnkd.in/dj_kBNQi