Bókun, a Tripadvisor company

📢🎉 Exciting News... We’ve got new flexible pricing options! We are excited to announce our new tiered pricing plans. To ensure our operators can grow their business cost-effectively we have introduced lower booking fees (0% to 1.5%)! On top of low booking fees, we will continue to waive our booking fee on offline and Viator reservations! 👏 We thrive on helping operators grow their business which is why we don’t have any lengthy contracts or lock-ins and you can move between plans as your business expands. 🚀 Please note: existing Bókun PRO users will be able to continue using their current plan as normal. Want to compare our plans or try out our 14-day free trial? Get started at www.bokun.io #Toursandactivities #bookingsoftware #channelmanager

Recently named as TripAdvisor's Travellers' Choice Award of Best Things to Do in Argentina, Sherpa Food Tours has seen enormous growth and is expanding across the globe! 🏆 The food tour operator saw a HUGE 214% GBV increase in OTA bookings when comparing the first half of 2024 with 2023! Another secret to their success? Bókun's Agent Area allowed them to manage all bookings from 3rd party booking agents in one place, accounting for 46% of their annual revenue in 2024. 👏 Alex Pels, Founder of Sherpa Food Tours had this to say: “If you want to succeed, you have to be everywhere. This was very hard, but now, with Bókun, it is super straightforward.” Want to uncover the secrets to their success? Read their story here 👉 https://bit.ly/4dI3QGP

We know that when it comes to marketing tours and activities it can be difficult to know where to start. 🧐 According to Expedia's Path to Purchase there are three common stand-outs that appeal to travellers when they are researching their trip. 🤓 We've put together our top five tips for how to quickly optimise your product listings to appeal to more travellers! How to make small changes to capture more demand: 🔹Capture photos of your tours so you can update your website regularly 🔹Ensure you have a minimum of six photos per experience 🔹Highlight the unique and cultural aspects of your tour to stand out from the crowd 🔹Create promotional codes to encourage bookings throughout the year 🔹Use special offers for travellers who book 2 or more experiences with you (or add on extras!) #TourismMarketing #ToursandActivities #UniqueExperiences #TourAdvertising

🧳Last week Bókun travelled to Liverpool for the UKinbound conference 2024... The team had a great time exploring emerging trends in UK tourism, learning about the new opportunities for UK suppliers, as well as meeting many tourism partners. 🎉 We were also able to squeeze in the Liverpool FC museum and tour experience in which the guides brought the football clubs history to life! 👏 We are now looking forward to World Travel Market (WTM) London where we hope to catch-up with many more of you! #UKTourism #UKiCon24 #InboundTourism #BókunExperiences

Tour Marbella had a goal to increase their online presence, and made the strategic decision to focus their efforts on reseller and OTA partnerships. 🤓 This decision resulted in 54% of all bookings coming from the reseller connections they made within the Bókun Marketplace. The added benefit? They can manage all of their distribution channels with a few clicks! 🙌 “Bókun saves me a lot of time. When I manage different platforms, I can do that with a few clicks. It’s as easy as that. I just open and close availability; I can change prices on all platforms." - Javier González Gago, Tour Marbella Want to find out more about Tour Marbella's growth story? Read here 👉 https://bit.ly/3Bx3hCo #ResellerMarketplace #ToursandActivities #ChannelManager #BókunOperators

The Bókun Marketplace is always growing… And today we would like to welcome Lovetovisit.com to the gang! 😍 Lovetovisit is a great place for travellers to book attraction and theatre tickets, activities, experiences and events in the UK, with over 2,700 products currently live. The site allows travellers to view things to do in their area with a map view - making it even easier to get your products seen! 📍 Bókun users can start selling with Lovetovisit in the Marketplace now! 👏 #ChannelManager #TourDistribution #Lovetovisit #UKTourism

Is there room for travel spontaneity anymore? While more and more travellers are booking experiences in advance of their trips, Tripadvisor data found that 49% of travellers choose the rest of their on-trip experiences depending on how they feel in the moment. 🙌 👀 Why is this important for operators? Ensuring you are set up to accept last-minute and in-destination bookings is key to capturing more demand, and here’s how you can do it: 🔹Make sure your booking close-outs are as close to the experience as possible 🔹Sell with OTAs and resellers, as travellers use these sites for inspiration and bookings 🔹Use Bokun’s payment links to travellers can pay quickly and securely online 🔹Partner with local hotels and tourism companies to make yourself visible #ToursandActivities #Travellertrends #ExperienceBookings

Bókun have been out and about again! 🙌 We recently had the amazing opportunity to experience a FAM trip organised by Hokkaido Tourism Organization, along with JTB Corp. The aim of the trip was to uncover the rich adventure experiences that are available to travellers in Usu, Biratori and Shakotan.🎌 It was great to collaborate with our experts in the industry and share ideas on the best way to open up these experiences to more adventure-hungry travellers. 👏 At Bókun we believe in the power of experiences and were greatful to have been invited! Take a sneak peek at our trip below 👀 #JapaneseTourism #MountUsu #AinuCulture #CapeKamui #RishiriIsland #LakeNukabira

📢 Brand New Update! Say hello to our game-changing update... Bókun operators can now increase their average order value with our new "Offers" feature!👏 How do offers work: 🔹Offer a discount when return travel is booked 🔹Offer a discount when travellers book 2 or more experiences According to Tripadvisor data, 64% of travellers are planning 3 or more different activities on their fall trip in 2024. Offering an incentive to travellers who are planning to book more than one experience is a great way to capture more demand. #NewUpdate #Offers #Discounts #Toursandactivities

We're getting excited... It's less than a week to go until Arival 360 | San Diego and ignite with Viator! 😁 We love heading to these events and we've got a few things up our sleeves that we think you will love (hint: spin to win 👀)! If you want to catch-up with us please send us a message or drop by out table (just opposite the Viator stand). We would love to meet as many of you as possible! See you in a few days! 👋 #Arival #ignitewithViator #ExperiencesIndustry #TourismEvents