Agritalia S.p.A.

🇺🇸: We are pleased to announce our participation in the 2024 PLMA, which will be held from November 18 to 19 at the Donald E. Stephens Convention Center in Rosemont, Chicago. Visit us at booth 1723 (North Hall). We look forward to seeing you there! 🇮🇹: Siamo entusiasti di annunciare la nostra partecipazione all'edizione 2024 del PLMA, che si terrà al Donald E. Stephens Convention Center, di Rosemont, Chicago, dal 18 al 19 Novembre. Vi aspettiamo presso lo stand 1723 (North Hall). Non vediamo l'ora di vedervi! #PLMA2024 #Chicago #TradeShow

The #organic food market faces challenges in 2024, with decreased consumer enthusiasm driven by multiple factors. High #inflation has made #premium organic prices harder to justify, while nutritionally improved conventional products provide cheaper alternatives. Several organic #food manufacturers are struggling with rising costs and #supplychain issues. Consumer skepticism about organic labeling and confusion over what "organic" means have further impacted the market. While demand for #healthy food remains strong, the organic sector must better communicate its value proposition beyond just the organic certification.

Leo Nucera, direttore Vendite e Marketing di Agritalia S.p.A., a margine del SIAL Paris, ha spiegato che le aspettative sono condizionate dall'esito delle elezioni americane e dalla situazione geopolitica. Nucera ha aggiunto che si è in attesa di una normalità che stenta ad arrivare. #agroalimentare

🇮🇹 ➡️ L'export agroalimentare italiano prosegue il suo trend positivo, con particolare successo per i prodotti della dieta mediterranea. Il settore guarda con attenzione a due fattori chiave del 2024: le elezioni americane e il contesto geopolitico internazionale. Dal #SIAL Paris 2024, importante vetrina dell'innovazione alimentare, il nostro Direttore Sales & Marketing Leo Nucera offre un'analisi del momento attuale e delle prospettive del settore. 🇺🇸 ➡️ #Italian agri-food exports continue their positive #trend, with notable success for #Mediterranean diet products. The industry closely monitors two key factors in 2024: the US elections and the international geopolitical context. From SIAL Paris 2024, a major showcase for food innovation, our Sales & Marketing Director Leo Nucera analyzes the current situation and industry outlook. 📺 Streaming on #Ilsole24Ore #SIAL2024 #Export #MadeInItaly #FoodIndustry

Consumer #snacking is evolving beyond basic needs, emphasizing wellness and #emotional connection. Driven by increased meal skipping, consumers seek "permissible indulgence"—nutritious yet enjoyable snacks. Pleasure (39%), energy management (36%), and goal support (25%) are key drivers, with pleasure leading as #consumers seek emotional satisfaction. Women, a prime target for #functional foods, increasingly seek snacks addressing specific needs like sleep, inflammation, and hormonal support, highlighting the growing demand for targeted snack solutions.

Cake remains a beloved treat, driving a projected 3% market growth through 2030. Personalization is vital, with photo cakes and custom messages reflecting #emotional connections. Flavor innovation includes #nostalgic favorites with modern twists (newstalgia), #ethnic influences like ube and matcha, and seasonal/regional varieties. Top #trends include indulgent textures (mousse, tiramisu), sustainable practices, and interactive designs (reveal cakes). Smaller formats like 6” cakes, minis, and #cupcakes cater to individual cravings and smaller gatherings, driving grab-and-go sales. Instore bakeries are leveraging social media inspiration, partnering with decorators, and focusing on trial purchases and repeat business to capitalize on cake's central role in celebrations. Convenient online ordering and single-serve options further enhance the #cake experience.

The concept of #convenience in food has evolved to include healthy options and new flavors. Consumers prioritize #healthy eating but face time constraints, driving demand for quick, nutritious options and #exotic flavors. #Preparedfoods are growing in popularity, projected to reach $305.68 billion by 2032. Consumers are interested in flavors from Southern #Italy, South America, Asia, and Africa, along with specific exotic ingredients. To stand out, brands should expand healthy offerings, provide diverse flavors, use eye-catching packaging, and leverage data and digital marketing strategies. 

💰 Smart lighting techniques have the potential to improve significantly the cost-effectiveness and sustainability of vertical farming. Scientists have found that customizing light conditions to suit specific crop requirements can decrease energy usage and enhance plant health. 💡 This method involves adjusting lighting intensity and quality according to the plants' biological rhythms and fluctuations in electricity prices. Researchers discovered that optimizing light usage could reduce electricity costs by 12% without impacting plant growth. 🌍 This advancement could help tackle the high energy demands of vertical farming systems, making them more scalable and viable for meeting the needs of the growing global population.

Flavors are crucial for the success of healthy #beverages, as taste remains the primary factor influencing consumer purchases despite the growing demand for #functional drinks. While consumers seek better-for-you options with #health benefits, they often need to be more concerned about how these beverages will taste. Natural sweeteners, protein sources, and functional additives frequently introduce off-notes or aftertastes that can be off-putting. To address this challenge, beverage manufacturers must employ flavor masking, modulation techniques, and careful #ingredient selection and sensory testing. By balancing healthiness with #flavor appeal, companies can create beverages that meet #nutritional goals and taste preferences, ensuring #consumer satisfaction and market success.

The #food sector is facing significant challenges with water use, especially as climate change worsens water scarcity and pollution. In California’s Central Valley, farmers may need to transport #water from distant sources such as the Great Lakes. Globally, extreme weather already impacts #agriculture, with wheat and livestock suffering in Europe and China. Despite the urgency, many food companies lack strong water management strategies. #Regenerative agriculture offers potential solutions by improving #soil and water retention, reducing #pollution, and enhancing resilience. While interest in regenerative practices is growing, companies often focus more on carbon emissions than water, despite the latter’s critical role in #sustainability and risk management.