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"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 439 SERVICES, Spain Embrace the tradition. For a few years, I had heard about this potential project. Now, the historic Casa Degli Italiani has been transformed into a cutting-edge learning environment, where the past meets the present in a captivating space that celebrates Spanish culture. At the Expanish academy, students experience an immersive journey that combines tradition and modernity, in a setting designed to inspire. The studio El Departamento has completed an intervention on one of the most emblematic buildings in Barcelona: the historic Casa Degli Italiani, now home to the Expanish language academy. This project merges the rich architectural heritage of the building with contemporary design, enhancing its historical significance and transforming it into a unique learning space. The concept is based on a harmonious dialogue between the old and the new, preserving the essence of the building while adapting it to the needs of a modern academy. The spaces have been designed to evoke Spanish culture: the common areas, called “Tapas,” reflect the tradition of sharing and conversation, while the “Nap Spaces” offer a relaxing corner in a dynamic and stimulating environment. With a palette of warm, contrasting colors that adds a contemporary touch without compromising the historical aesthetic, the academy welcomes students into an atmosphere that encourages socialization and learning. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. El Departamento. Arquitectura & Interiorismo, Alberto Eltini More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 438 HOSPITALITY, Portugal High-end listening bar. As a long-time music enthusiast, both personally and professionally, I recently explored the emerging trend of listening bars. The new space I’m sharing with you is designed to provide a unique, immersive experience. In an atmosphere where design is palpable, you can choose an album from the music library, enjoy an exceptional sound system, and savor a whisky from a vast collection curated by Dave Broom, a global spirits expert. The Kissaten, a high-end listening bar from London’s Spiritland team, has opened at Locke de Santa Joana in Lisbon. This intimate venue features a top-notch sound system, an extensive record collection, and Portugal’s largest whisky selection, with over 100 bottles from around the world. Inspired by Japanese aesthetics, it offers tasting sessions, album playbacks, talks, and more—a serene setting for those who truly appreciate the art of hospitality. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 436 ARCHITECTURE, China Red ribbon. 435 RETAIL, United States Future vision. 434 DESIGN, China Impactful installations. 433 HOSPITALITY, Japan Iconic landmarks. 432 BEAUTY, France Hidden role. 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 435 RETAIL, United States Future vision. Recently, I had the opportunity to participate in an intimate round-table discussion with a group of retail industry experts. We gathered to discuss how we can continue transforming the traditional shopping experience into immersive journeys that encourage consumers to engage with brands in fresh, creative ways. One noteworthy example of this shift is Adidas' West Hollywood store in Los Angeles, which reflects the growing trend of ‘bold and fantastical’ retail spaces. This location stands out as a forward-looking, attention-grabbing environment, where industrial rawness merges with futuristic design elements, creating a unique setting that blurs the lines between shopping and experience. The store’s impactful and experimental design marks a new creative chapter for the brand. The interior space was brought to life through a collaboration between Adidas' in-house design team, London-based retail design agency Checkland Kindleysides, and the American firm TPG Architecture. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Checkland Kindleysides, Steven Ubsdell, Ewart Wade O'Connor, TPG Architecture, Michel-Claude Fiechter, Alec Zaballero More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- Image credit: Tom Morgan - TDM.Space

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 434 DESIGN, China Impactful installations. I find this project incredibly innovative: a doughnut-shaped weather balloon and an intricately woven timber tunnel, set in the rural Zhejiang province in China. Known as Woven Gateway and Sky Ring, these two structures are designed not only to enhance the visitor experience but to do so in a way that respects and complements the natural landscape. Commissioned as part of the development project for the Chuan Yan Nineteen Peaks Scenic Area, the two installations use minimalist yet impactful designs that enrich the area without overwhelming it. The tunnel, a 20-meter-long passage named Woven Gateway, creates a dramatic entrance along the village’s main road, framed with locally sourced black slate tiles. This design approach by architecture practice Line+ Studio, ensures that it not only stands as a landmark but also seamlessly blends into the environment. Beyond its aesthetic contribution, the tunnel helps stabilize the road from erosion due to heavy rains. Nearby, Sky Ring floats gracefully over an outdoor gathering space, functioning both as a striking public symbol and as a practical weather balloon. Tethered above the scenic landscape, it emits color-changing lights at night, adding a magical glow to the area. This balloon plays a crucial role as a meteorological tool, supporting outdoor activities like hiking, camping, and farming, which depend on accurate weather conditions. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 432 BEAUTY, France Hidden role. Let me introduce you to a journey that might challenge the way you think about beauty. In a world where beauty is often defined by images and standards, This is not a beauty, a new podcast hosted by Isabella Rossellini, invites us to look deeper and uncover beauty’s surprising role in fields as varied as sports, technology, business, politics, and beyond. The podcast, a collaboration between L’Oréal Groupe and The New York Times, seeks to reshape the common understanding of beauty by sharing unique perspectives. Each episode offers an intimate glimpse into how beauty impacts our lives in ways we may not realize—from the cherished barber of a top soccer player to a tattoo artist who, at 107 years old, continues to shape human expression. Every conversation reveals how beauty subtly influences the human experience, challenging listeners to think differently about what beauty truly means. Across six captivating episodes, you’ll hear the stories of individuals from around the world whose lives intersect with beauty in unexpected ways, exploring its hidden impact across health, science, and more. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 431 ART, China Pottery capital. 430 RETAIL, Turkey Sound waves. 429 FASHION, France Mindful movement. 428 DESIGN, Spain Sensual glamour. 427 REAL ESTATE, Italy District makeover. 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 429 FASHION, France Mindful movement. I've had the chance to talk a few times about sneakers in relation to projects that I found both interesting and innovative. This time, it’s about a footwear start-up that begins with a core concept of sustainability and then builds an entire world around it, from production methods to collaborations, all while establishing a truly unique identity. While many fashion companies claim to be committed to sustainability, the Bordeaux-based sneaker brand Zèta truly lives up to the promise by turning agricultural waste into shoes. Founded by designer and entrepreneur Laure Babin, Zèta uses agricultural by-products to craft their footwear. Everything in their production chain, including the boxes each pair is shipped in, comes from recycled materials. A few months ago, through a partnership with Nespresso for their Re collection, they incorporated coffee production waste into their designs. Their latest model, Olea, features a material called Oleatex, which is developed in Turkey and made from the crushed remnants of olives left over from olive oil production. Their next project is a pair of 100% biodegradable sneakers with seeds embedded in the soles. The idea is that once worn out, customers will be able to plant their shoes, giving them a second life as flowers and shrubs. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Laure Babin, Zèta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 427 REAL ESTATE, Italy District makeover. This project represents a fascinating opportunity to expand one of Europe's most prominent department stores, particularly given the scope of the development. It involves the extension of La Rinascente in Milan, just a short walk away from the main building, in a location filled with history and charm. The new addition will be housed in the former Odeon Cinema, one of the city's most iconic venues. For beauty enthusiasts, an exciting new space called the "Beauty Hall" is set to open in 2027. This experiential hub will span over 3,000 square meters and feature more than 300 top brands in makeup, skincare, fragrances, and beauty bars. The space will also offer exclusive services, including advanced aesthetic treatments, beauty cabins, and new product launches. With this project, the Rinascente district will come to life, transforming urban flows and revitalizing the surrounding area. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 426 FOOD, Singapore Culinary imagination. 425 HOSPITALITY, Italy Timeless elegance. 424 RETAIL, South Korea Coffee, please. 423 INTERIORS, France Cinematic transformation. 422 SPORT, United Kingdom Seamless service. 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.